Joshua Zerkel - How to become a global leader in B2B space using community‪!‬ Decoded by Threado

🤙🏻 About the Guest - Joshua Zerkel is one of the established leaders in the business community management space. He has been leading community programs at B2C and B2B companies and nonprofits for 20 years. He is currently the Head of Global Engagement Marketing at @Asana. He helps give people the tools they need to learn how to work together more effectively, and create community programs that connect them with other like-minded folks who want to achieve the same goals.
🤙🏻 About the Host - Sharath Kuruganty is the Head of the Community at @ThreadoHQ. Currently, he is building Community Champs, a tight-knit community of world-class community leaders.
🤙🏻 Timestamps00.00 - Introduction to the podcast and the guest
02.41 - Joshua’s multi-faceted role at Asana
04.35 - Aligning community with business
07.04 - Framework to keep the team aligned to the goal consistently
09.23 - Setting goals for communities
12.17 - Goals at Asana and thought process to set community goals in a B2B company
15.24 - Breaking the misconception of building communities to drive sales
20.14 - Successful community programs led by Joshua in his career
24.15 - Launching Asana Together World Tour virtually in COVID
29.26 - Tactics to drive engagement in a virtual conversation
33.59 - Parternships and it’s impact on a community
37.25 - Going from zero to one to build better partnership programs in a community
40.50 - Building the right media strategy
43.12 - Experience of working at Evernote
48.07 - Applying lessons from B2B to B2C and vice versa
52.11 - Suggestions for community builders on how to be more data-driven
54.21 - Tips for building customer-centric communities
55.00 - Outro to the podcast
🤙🏻 Where to find Joshua Zerkel - https://www.linkedin.com/in/joshuazerkel/
🤙🏻 Where to find Sharath - https://twitter.com/5harath?s=20