CMO Convo

CMO Alliance
  • 4,8 (5)
  • MARKETING
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CMO Convo

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

  1. -1 J

    Noel Hamill | Align your company culture with your brand | CMO Convo

    In this episode of CMO Convo, we sit down with Noel Hamill, the Global CMO at ParcelLab. Noel shares his insights on the importance of brand identity and how to cultivate a strong internal culture that supports and amplifies a company's brand.

    41 min

  2. 27 FÉVR.

    Elaine Zelby | How to streamline your workflows with AI | CMO Convo

    Tired of juggling a million different marketing tools? In this special episode of CMO Convo, brought to you by TofuHQ, Join us as we chat with Elaine Zelby, Tofu's CRO and Co-founder, about how AI can help simplify your marketing tech stack and streamline your workflows. Elaine shares her insights on overcoming the challenge of 'Frankenstacks' - those bloated, unwieldy collections of point solutions that haunt so many marketing teams.

    48 min

  3. 20 FÉVR.

    Janina Abou Al Ward | Is AI a creativity booster or buster? | CMO Convo

    Can AI replace human creativity in marketing? In this episode of CMO Convo, we dive into that burning question with Janina Abou Al Ward, Senior Product Marketing Manager at Retresco. Janina shares her frontline perspective on the opportunities and challenges of using generative AI in marketing. We explore whether AI can truly match the limitless creativity of the human mind, and discuss real-world examples of AI-powered campaigns - both successful and problematic.

    26 min

  4. 13 FÉVR.

    Emmet Gibney | Building trust and credibility with affiliate marketing | CMO Convo

    We sat down with Emmet Gibney, the CEO of Rewardful, to uncover the transformative power of affiliate marketing in the B2B SaaS landscape. Emmet shared his insights on how affiliate marketing has evolved, moving beyond its reputation and becoming a trusted and effective channel for B2B companies.

    35 min

  5. 5 FÉVR.

    Jean Lawrence | The Alignment Blueprint with Invoca | Bridging the gap between efficiency and innovation with Jean Lawrence

    In this dynamic episode, brought to you by Invoca, we sit down with Jean Lawrence, the Chief Marketing Officer at Nokia Cloud and Network Services. Jean shares her extensive experience in B2B technology marketing and the unique challenges of aligning marketing with a rapidly evolving, high-tech business. Jean discusses how she fosters collaboration between marketing, sales, and product teams to deliver a cohesive customer experience.

    36 min

  6. 30 JANV.

    Ilja Freund | Using LinkedIn as a communication channel | CMO Convo

    In this episode of CMO Convo, host Michal Lasman sits down with Ilja Freund, Communications Lead and PR Manager at Cisco Germany. They dive deep into the evolving role of LinkedIn as a strategic communication and marketing channel for both personal and corporate branding.

    23 min

  7. 23 JANV.

    Julia Goebel | The Alignment Blueprint with Invoca | Using AI to foster collaboration

    In this insightful episode, brought to you by Invoca, we sit down with Julia Goebel, the Chief Marketing Officer of Komodo Health, a leading healthcare technology platform. Julia shares her unique perspective on the evolving role of marketing in the healthcare industry, highlighting the importance of data-driven insights, AI-powered tools, and cross-functional alignment.

    36 min

  8. 16 JANV.

    Asaf Rothem | The CMO Survival Guide for 2025 and beyond | CMO Convo

    In this episode of the CMO Convo podcast, host Michal Lasman sits down with Asaf Rothem, VP of Marketing at investing.com, to discuss the CMO Survival Guide for 2025. Asaf shares his insights on the common misconceptions that leaders have about marketing, and how this often leads to failure. He emphasizes the importance of aligning marketing efforts with broader organizational goals, and provides strategies for handling the pressure to deliver short-term results.

    30 min
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À propos

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

Informations

  • Création
    CMO Alliance
  • Années d’activité
    2021 - 2025
  • Épisodes
    144
  • Classification
    Tous publics
  • Copyright
    © Product Marketing Alliance LTD
  • Site web de l’émission
    CMO Convo

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