What Beauty Founders Don't Know? (Jumpstart Beauty Brand)

Rohit Banota, Jump Accelerator
  • 5.0 (4)
  • FASHION & BEAUTY
  • UPDATED BIWEEKLY
What Beauty Founders Don't Know? (Jumpstart Beauty Brand)

Fasten your seat belts & learn counter-intuitive fundamentals of profitably growing early-stage beauty brands. Take YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/ Take the quiz as to how ready is your beauty brand for hyper-growth on our website @ https://jumpaccelerator.com/quiz/ Also, don' forget to apply to your free 30-day trial: https://jumpaccelerator.com/ready-to-jump/

  1. Ep.27-Guest: Gabriela Hernandez, Founder, BÉSAME COSMETICS on "What Beauty Founders Don't Know"

    NOV 23

    Ep.27-Guest: Gabriela Hernandez, Founder, BÉSAME COSMETICS on "What Beauty Founders Don't Know"

    In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the classy, creative & intellectual founder of BÉSAME COSMETICS, a classic & timeless beauty for the modern times, Gabriela Hernandez. Gabriela is the cosmetic connoisseur behind the brand. As a young girl, Gabriela would watch in complete wonder while her beloved grandmother applied makeup as part of her daily beauty ritual. From the swipe of a bold lip color to the dusting of rouge on a cheek, Gabriela loved how this small moment connected art to beauty, and grandmother to granddaughter. After immigrating to the United States, She became a historian of makeup through the decades, studying photography and art direction before publishing the book, Classic Beauty: The History of Makeup, and then founding Bésame Cosmetics. Embracing proven beauty tools, trends, and techniques of eras past, Bésame offers authentic connection across generations, so you can build looks that transcend time. Watch/Take a listen! Timestamps and Key Insights 04:46-Gabriela moved from Argentina to USA at the age of 14 15:32.5-US beauty lacked femininity 30:33.8-Be yourself, don't hide 40:30.1-How consumption has gone up drastically in the last few decades 54:35.6-Influencers of 1800s, 1900s 01:14:38.0-How cult is BÉSAME's cult community 01:23:20.1-BÉSAME's boutique store strategy 01:32:43.4-Scaling mistakes-hiring is critical 01:44:20.2-BÉSAME's below the sea prom 01:52:50.2-Gabriela's lowest time with BÉSAME 02:03:52.4-The best romances 02:04:55.1-Red lipstick & trends 02:09:37.6-Gabriela's final message to beauty founders -Subscribe to our podcast & don't forget to leave a review  -And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth &  -TAKE YOUR FREE ONLINE COURSE: ⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠ WANT TO BE A JUMP PORTFOLIO BRAND? Book a call here: https://jumpaccelerator.com/ready-to-jump/

    2h 14m
  2. Ep.26-Guest: Evelyn & Brook, Founders, JustUs Skincare on "What Beauty Founders Don't Know"

    JUN 27

    Ep.26-Guest: Evelyn & Brook, Founders, JustUs Skincare on "What Beauty Founders Don't Know"

    In this guest series episode of "What Beauty Founders Don't Know" Podcast, I spoke to the very beautiful, creative and intelligent co-founders of JUSTUS SKINCARE, the only climate-focused skincare on the planet! Brook Dougherty, Founder and Chief Alchemist Evelyn, Sprigg, Co-founder & Chief of All Things Brook is the founder and Chief Alchemist of JustUs Skincare. And she's the author of the memoir, Nothing To Write Home About. And she is supporting women who suffer from domestic violence, victims of domestic violence. Evelyn is a veteran of NYC ad and PR industry, a self proclaimed skincare junkie. Her passion for finding skincare solutions at a very young age let her to work with the biggest beauty brands on the planet. She's a hiker. She loves to travel. She trains people on yoga and she's a painter. And right now she's beating cancer for the second time round. Take a listen! Timestamps and Key Insights 03:53.1-Brook turned 60 and decided to take on skincare 06:49.1-Evelyn's move from the big beauty to indie space 08:50.1-How Brook & Evelyn met at a bar 09:50.1-Some really kind words about yours truly, Rohit:) 12:00.0-How Evelyn went about her life, including this podcast, & her treatments while overcoming cancer 16:00.0-Brook's tryst with Coke & Comedy and Domestic Violence 18:34.7-What motivates Brook & Evelyn to work on JustUs Skincare every single day 23:46.0-How is JustUs skincare a climate focused skincare brand? 27:36.9-What's wrong with generic skin consultations and diagnosis? 34:13.4-Challenges in formulating hero products and where the BIG Manufacturers too were clueless 44:51.0-How beauty is very different from other industries and a very big frustration for indie beauty founders, if not the biggest 58:38.3-How Brook's lab vetted Evelyn in the very first meeting 01:14.7-Evelyn's acid test for aspiring beauty founders 1:16.9-Evelyn and Brook's chemistry 1:28.20-Is survival at stake for Brook & Evelyn? 1:38.5-Speed round: favourite books, movie lines, bootstrap or funding, favourite climate and places and much more... -Subscribe to our podcast & don't forget to leave a review  -And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠for finding out how ready is your beauty brand for profitable growth &  -TAKE YOUR FREE ONLINE COURSE: ⁠https://jumpaccelerator.com/online-courses/⁠

    1h 56m
  3. Ep.25-Jump Series: Roadmap to Your End Game

    MAY 16

    Ep.25-Jump Series: Roadmap to Your End Game

    In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast outlines and touches on the the roadmap to your beauty brand's end game. Timestamps and Key Insights 02:00.5-Why haven't you achieved your vision & grand goals? 03:30.1-What lies ahead? 05:37.6-The complete roadmap: adoption by innovators, early adopters, early and mainstream consumers 08:10.9-What happens when you enter omni-channel retail? 08:52.2-How does Jump create your fit roadmap to your end game? -Subscribe to our podcast & don't forget to leave a review  -And then go to ⁠⁠⁠⁠⁠ ⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠ for finding out how ready is your beauty brand for profitable growth &  -TAKE OUR SUPER POPULAR FREE ONLINE COURSE ⁠⁠⁠⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠⁠⁠

    13 min
  4. Ep.24-Jump Series: Which Beauty Accelerator Fits Your Beauty Brand?

    MAY 8

    Ep.24-Jump Series: Which Beauty Accelerator Fits Your Beauty Brand?

    In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast compares different retailers' beauty accelerators on structure, curriculum, eligibility, funding, resources, how to apply etc. Timestamps and Key Insights 02:25.6- Comparison criteria for retailers' beauty accelerators 02:47.0-Ulta's Muse Accelerator 07:05.4-Sephora Accelerate 11:42.3-Target Take Off 17:26.8-Jump Accelerator 22:17.7-Summary -Subscribe to our podcast & don't forget to leave a review  -And then go to ⁠⁠⁠⁠⁠ ⁠⁠https://jumpaccelerator.com/quiz/⁠⁠ for finding out how ready is your beauty brand for profitable growth &  -TAKE OUR SUPER POPULAR FREE ONLINE COURSE ⁠⁠⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠⁠

    25 min
  5. Ep.23-Jump Series: 5 Billion Dollar Beauty Brand Exits Fundamental Principles

    MAY 1

    Ep.23-Jump Series: 5 Billion Dollar Beauty Brand Exits Fundamental Principles

    In this episode of Jump Series, Rohit Banota, founder of Jump Accelerator and host of "What Beauty Founders Don't Know" Podcast uncovers fundamental principles underlying 5 billion dollar beauty brand exits Watch/Listen! Timestamps and Key Insights 01:29.3-Introduction to exit fundamental principles vs. playbook 02:50.0-K18 Hair $billion exit to Unilever in 2024 08:18.0-Paula's Choice acquired by Unilever for $2B in 2021 12:58.1-Dollar Shave Club bought by Unilever in 2019 for $1B 15:52.9-IT Cosmetics acquired by L'Oreal in 2016 for $1.2B 18:46.2-Too Faced acquired by Estee Lauder in 2016 for $1.45B 21:25.8-Overall fundamental principles for all 5 billion dollar beauty brand exits -Subscribe to our podcast & don't forget to leave a review  -And then go to ⁠⁠⁠⁠⁠ ⁠https://jumpaccelerator.com/quiz/⁠ for finding out how ready is your beauty brand for profitable growth &  -TAKE OUR SUPER POPULAR FREE ONLINE COURSE ⁠⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠⁠

    24 min
  6. Ep.22-Jump Series: 8 Pricing Mistakes By Beauty Founders

    APR 25

    Ep.22-Jump Series: 8 Pricing Mistakes By Beauty Founders

    In this episode of Jump Series, Rohit Banota shares a 8 pricing mistakes made by early-stage beauty founders. Watch/Listen! Timestamps and Key Insights 01:34.7-First Pricing Mistake: Cost-based pricing 03:58.5-Second Pricing Mistake: Lack of options for trials & loyalty 06:39.0-Third Pricing Mistake: Margins as psuedo strategy 08:25.8-Fourth Pricing Mistake: Frequent Discounts 10:15.5-Fifth Pricing Mistake: Lack of strategy to move up 15:04.9-Sixth Pricing Mistake: Scale-up unfriendly 18:41.3-Seventh Pricing Mistake: Not communicating value 22:41.3-Eight Pricing Mistake: Not finding out price sensitivities -Subscribe to our podcast & don't forget to leave a review  -And then go to ⁠⁠⁠⁠⁠ https://jumpaccelerator.com/quiz/ for finding out how ready is your beauty brand for profitable growth &  -TAKE OUR SUPER POPULAR FREE ONLINE COURSE ⁠⁠⁠https://jumpaccelerator.com/online-courses/⁠

    30 min
  7. Ep.21-Jump Series: Product development/pitch strategy for beauty retailers

    APR 18

    Ep.21-Jump Series: Product development/pitch strategy for beauty retailers

    In this episode of Jump Series, Rohit Banota shares a 4-point checklist to develop products or pitch those products to beauty retailers along with a matrix beauty brands can use to create their custom goals and strategy for a beauty retailer. Watch/Listen! Timestamps and Key Insights 02:03.8-4-point checklist to pitch products to a beauty buyer 03:34.2-Product Category-Ingredients matrix to come up with a product development/pitch strategy for a retailer's category 05:55.5-Best selling products-best selling ingredients quadrant 07:58.4-Best selling product category-new ingredients 10:10.4-New product category-best selling ingredients 12:12.0-New product category-new ingredients -Subscribe to our podcast & don't forget to leave a review  -And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠ for finding out how ready is your beauty brand for profitable growth &  -TAKE YOUR FREE ONLINE COURSE: ⁠⁠https://jumpaccelerator.com/online-courses/

    17 min
  8. Ep.20-Jump Series: Top 8 Mistakes by Beauty Founders

    APR 10

    Ep.20-Jump Series: Top 8 Mistakes by Beauty Founders

    In this episode of Jump Series, Rohit Banota shares Top 8 mistakes, early-stage beauty founders make, why is that a mistake, how to avoid the mistake with examples of beauty brands. Watch/Listen! Timestamps and Key Insights 01:34.8-Mistake number one, Passion for solution versus the problem. 05:53.8-Mistake number two, Not validating 3 growth engines 09:52.5-Mistake number three, Lack of focus: problem, consumer, products, channels 12:31.1-Mistake number four, Overemphasis on large player 15:51.8-Mistake number five, Lack of focus on margin and profits 19:32.7-Mistake number six, Frequent promotions and discounts 23:10.1-Mistake number seven, Poor understanding of the importance of cash flow 24:58.6-Mistake number eight, Going to retail too early and il equipped with no strategy -Subscribe to our podcast & don't forget to leave a review  -And then go to ⁠⁠⁠⁠⁠https://jumpaccelerator.com/quiz/⁠⁠⁠⁠⁠ for finding out how ready is your beauty brand for profitable growth &  -TAKE YOUR FREE ONLINE COURSE: ⁠https://jumpaccelerator.com/online-courses/

    31 min
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Fasten your seat belts & learn counter-intuitive fundamentals of profitably growing early-stage beauty brands. Take YOUR FREE ONLINE COURSE: https://jumpaccelerator.com/online-courses/ Take the quiz as to how ready is your beauty brand for hyper-growth on our website @ https://jumpaccelerator.com/quiz/ Also, don' forget to apply to your free 30-day trial: https://jumpaccelerator.com/ready-to-jump/

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