The Freelance Founders Podcast

Freelance Founders
The Freelance Founders Podcast

Welcome to the Freelance Founders Podcast, hosted by Kate Cervini. Each season, we’ll connect with the most creative minds in the industry to learn about their path to freelance, and what they’re working on (and charging) today. From independent creatives to business experts and owners, this podcast is the resource for modern-day freelancers, consultants, and studio founders. Join us each week as we chat about everything from charging your worth to designing your own career path. Hosted on Acast. See acast.com/privacy for more information.

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    Andrea Pascual on Telling Stories Through Design

    Career highs and career lows… whether we’re still stuck in the corporate grind or we’ve made the leap to full time freelance, we’ve all experienced them. The key? Never let those lows stand in the way of getting back to it and reaching your next peak. Welcome to season three, episode four of the Freelance Founders podcast. We’re talking to Andrea Pascual, a Toronto-based fashion designer and founder of her own eponymous clothing brand. She is also the founder of Cool Eye Creative, a brand strategy and graphic design studio that builds trustworthy brands for diverse founders. Today, Andrea is telling us about her inspiration behind starting her own fashion line, how she prioritizes her mental health, and the advice she’d give her 20 year old self. Some Questions Asked: Can you take us through the journey of your career? (00:14)What was your inspiration behind starting your own fashion line? (03:26)Could you tell us a little bit more about the fundamental values that you built Cool Eye Creative on? (09:44)What has been your career high and your career low? (11:40) In This Episode, You’ll Learn: How the COVID-19 pandemic affected Andrea’s career trajectory (01:40)What Andrea found most challenging about starting her own label (04:34)How Andrea sets boundaries for herself in order to maintain a work life balance (15:48)How Andrea started her two businesses without investors (17:48) Connect with Andrea: InstagramWebsiteSushi Fridays podcastCool Eye Creative Let’s Connect: WebsiteLinkedinInstagram Hosted on Acast. See acast.com/privacy for more information.

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    Libby Connolly on Knowing Your Value

    Many times on the freelance journey we can feel like we’re hitting a wall… Growth feels stagnant and opportunities seem scarce. But it’s in moments like these that the community we surround ourselves with is so important. Often, just leaning on others in the same boat can give us enough inspiration to break through. Welcome to season three, episode two of the Freelance Founders podcast. We’re talking to Libby Connolly, a Chicago-based creative director and founder of Studio Libby Connolly.  Today, Libby is telling us about being a small business owner without a business background, crystallizing her goals, and why client communication is so important. Some Questions asked: When you went freelance, what was your strategy to build a network? (01:23)What has been your biggest challenge going freelance? (04:02)How does understanding the psychology of a brand influence your work? (11:05)How would you measure success for yourself? (13:06)What are some of your goals for your own design studio? (15:11) In This Episode, You’ll Learn: How Libby got into design as a career (00:33)Libby’s process when it comes to getting started with a new client (06:52)Why Libby once canceled a client contract (11:49)The advice Libby would give her 20-year-old self (19:10) Connect with Libby: StudioLinkedIn Let’s Connect: WebsiteLinkedinInstagram Hosted on Acast. See acast.com/privacy for more information.

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    Sarita Walsh on Putting Yourself First

    Even when we know from day one that a job isn’t for us, it can feel impossible to quit. Whether it’s the coworkers, the culture, or the benefits, letting go of that security and community takes an enormous leap of faith. Welcome to the season three premiere of the Freelance Founders podcast. We’re talking to Sarita Walsh, an entrepreneur and transformational coach working to empower leaders to fulfill their highest professional, personal, and social potential through mindset and behavior change. Today, Sarita is telling us about how her creative background influences her coaching role, how it took her seven years to quit her design job, and how she learned how to say “no” to protect her boundaries. Some Questions Asked: How did you begin to pivot into coaching? (05:11)What are some tips for those who get overwhelmed with burnout? (11:25)How did you know how to price yourself as a creative and now as a coach? (16:53)Where should someone start if they're interested in getting a coach or exploring coaching? (20:23)Have you ever had a moment where you wanted to quit? (21:56) In This Episode, You’ll Learn: How Sarita made the leap from graphic design to coaching (00:58)For Sarita, clarity is created through action (06:05)Self first is not selfish (13:44)How Sarita worked for free when she was just starting out in the coaching world (19:18) Connect with Sarita: WebsiteInstagram Let’s Connect: WebsiteLinkedinInstagram Hosted on Acast. See acast.com/privacy for more information.

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Welcome to the Freelance Founders Podcast, hosted by Kate Cervini. Each season, we’ll connect with the most creative minds in the industry to learn about their path to freelance, and what they’re working on (and charging) today. From independent creatives to business experts and owners, this podcast is the resource for modern-day freelancers, consultants, and studio founders. Join us each week as we chat about everything from charging your worth to designing your own career path. Hosted on Acast. See acast.com/privacy for more information.

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