Justin Willingham & Monica Fonseca: An International Perspective on Franchising

“Let’s not be copycats. Create a new demand for new products. Don’t be afraid. Go for it. And if you fail, just get up and do it again.”

Our most in-depth look at international franchising yet! Based in Honduras, Justin and Monica have made their mark not only by importing multiple North American and European franchise brands to Central America, but also by expanding their footprints to Eastern Europe and North Africa. Most recently, Gong cha Bubble Tea awarded them the master franchise rights for Central America – they plan to open 50 stores across Honduras, Guatemala, Costa Rica, and El Salvador over the next 10 years.

Justin and Monica joined Ab and Vini to pass along their decades of wisdom gained from both successes and failures. Learn about the special (and numerous) challenges of introducing a franchise brand to a market where it’s not well known. Why open communication with other ‘zees “on the ground” in your market may matter more than open communication with your ‘zor. The power of patience. The universal need to hire values-aligned people. And why they lose sleep over supply chain.