Attributed - A podcast by Dreamdata

Dreamdata
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Attributed - A podcast by Dreamdata

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

  1. Shaun Dix: Why ads work and what B2B companies can learn from Misfits

    17 THG 12

    Shaun Dix: Why ads work and what B2B companies can learn from Misfits

    Join us for an interview with Shaun Dix, a creative advertising and brand strategy expert at Ipsos. Shaun delves into what makes ads effective and shares valuable lessons B2B companies can learn from the "misfits" shaking up the industry. Discover the impact of creativity, bold thinking, and challenging the status quo to make advertising truly stand out. Shaun will show how B2B companies can harness these strategies to captivate audiences, strengthen their brands, and drive growth. Follow Shaun Dix on LinkedIn: https://www.linkedin.com/in/shaun-dix-4634026/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    42 phút
  2. Kris Wojcik: How to successfully run Reddit Ads as a B2B company

    9 THG 12

    Kris Wojcik: How to successfully run Reddit Ads as a B2B company

    During this episode joining us Kris Wojcik, Senior Performance Marketing Manager at AdConversion, as he shares insights on successfully running Reddit Ads for B2B companies. Kris, who has extensive experience running paid media for top B2B companies, will dive into real-world case studies, share lessons learned from his experiments with Reddit Ads, and discuss key strategies to leverage this platform for demand generation. If you’re curious about the platform's effectiveness for B2B or seeking to improve your current campaigns listen to this episode of Attributed! Follow Kris Wojcik on LinkedIn: https://www.linkedin.com/in/kris-wojcik/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    40 phút
  3. Kamil Rextin: Unlocking the Power of YouTube Ads for B2B Marketing

    2 THG 12

    Kamil Rextin: Unlocking the Power of YouTube Ads for B2B Marketing

    In this session, we’ll be sitting down with marketing expert Kamil Rextin to reveal the untapped potential of YouTube advertising for B2B companies. We’ll uncover how YouTube ads can drive higher conversions, strengthen your pipeline, and elevate your overall marketing strategy. Kamil will dive into the power of video storytelling, the advantages of using YouTube as a top-of-funnel tool, and how to accurately track and measure ad performance. Plus, you'll learn how to seamlessly integrate YouTube into your B2B marketing efforts alongside LinkedIn and search advertising to maximize your reach and impact. Follow Kamil Rextin on LinkedIn: https://www.linkedin.com/in/kamilrextin/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    45 phút
  4. Timi Olotu: Forget the hype. Focus on the B2B go-to-market fundamentals!

    25 THG 11

    Timi Olotu: Forget the hype. Focus on the B2B go-to-market fundamentals!

    In this session with Timi Olotu, Chief Revenue Officer at CharlieHR, we’ll explore the key elements of building a successful B2B go-to-market strategy. In a world full of buzzwords and fleeting trends, Timi will spotlight what really counts—core fundamentals that fuel sustainable growth. From deeply understanding your audience to sharpening your market approach, this session offers practical insights to help you break through the noise and drive meaningful results. Follow Timi Olotu on LinkedIn: https://www.linkedin.com/in/timi-olotu-3973b740/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    54 phút
  5. Planning & Budgeting for B2B Marketing Success in 2025

    18 THG 11

    Planning & Budgeting for B2B Marketing Success in 2025

    During this exclusive Podcast episode, we are bringing together top B2B marketing leaders to discuss how to plan and budget for B2B marketing success in 2025. Learn how to stay ahead of the curve by forward-thinking approaches, savvy investment decisions, efficient budget allocation, and staying in tune with emerging trends. In this live session, our panel of industry experts will explore: - Key trends shaping B2B marketing in 2025 - How to prioritize your budget across channels, tools, and teams - Effective strategies for driving growth while optimizing spend - Real-world examples of successful planning and budgeting Hear directly from industry experts and marketing leaders who will share their experiences and practical tips on how they are preparing for the year ahead. Meet the experts: Alex Shipillo VP of Growth Marketing at Clio  https://www.linkedin.com/in/alexshipillo/ Alex Venus Head of Digital & Web Marketing at Personio https://www.linkedin.com/in/alex-venus-40559646/ David Mirzaei Senior Director of Marketing at Byrd https://www.linkedin.com/in/david-mirzaei/ Steffen Hedebrandt CMO & Co-Founder at Dreamdata https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    57 phút
  6. Richard van der Blom: Proven Social Selling Strategies on LinkedIn

    11 THG 11

    Richard van der Blom: Proven Social Selling Strategies on LinkedIn

    We are thrilled to welcome back LinkedIn expert Richard van der Blom for a session on the latest tactics and proven strategies in social selling. Discover how to optimize your LinkedIn presence to generate leads, build lasting relationships, and drive measurable business results. Richard will reveal his latest insights on LinkedIn's algorithm, share actionable tips for content creation, and demonstrate how to use LinkedIn's tools to enhance your social selling efforts. Follow Richard van der Blom on LinkedIn: https://www.linkedin.com/in/richardvanderblom/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    52 phút
  7. Cracking The Code of Revenue Attribution with the CMO & Co-Founder of Dreamdata, Steffen Hedebrandt

    4 THG 11

    Cracking The Code of Revenue Attribution with the CMO & Co-Founder of Dreamdata, Steffen Hedebrandt

    On this episode of Attributed, Steffen Hedebrandt, Co-Founder and CMO of Dreamdata.io is a guest on The RevOps & ABM Alignment Podcast hosted by Romeo Mann.  Steffen shares his journey in B2B marketing, from his early career to his current role, where he helps companies make sense of their go-to-market data and drive growth. He discusses his experience scaling businesses like Upwork and Airtame using a data-driven approach and offers insights into marketing challenges, customer journey optimization, and resource allocation. Steffen also explores the pros and cons of self-reported attribution, drawing from his company’s experience, and explains how Dreamdata goes beyond simple attribution models to provide deeper, more actionable insights for B2B companies. Follow The RevOps & ABM Alignment Podcast: https://open.spotify.com/show/5ByK88qGzkwKkuuU0FjBMj Follow Romeo Mann on LinkedIn: https://www.linkedin.com/in/romeoman/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    49 phút
  8. 5 essential strategies for scaling revenue marketing from $20M to $200M ARR

    28 THG 10

    5 essential strategies for scaling revenue marketing from $20M to $200M ARR

    Discover the secrets to skyrocketing revenue from $20M to $200M in Annual Recurring Revenue (ARR) with Nicolas Algoedt, Vice President of Marketing at Insider. With a proven track record of driving exponential growth, Nicolas will share five key insights that have been pivotal in his journey as a marketing leader at one of the industry’s fastest-growing companies. Nicolas will dive deep into the strategic frameworks and leadership principles that have fueled Insider’s impressive ascent. Learn how to seamlessly align marketing with sales, harness the power of data for smarter decision-making, and cultivate high-performance teams that can sustain and accelerate rapid growth. Follow Nicolas Algoedt on LinkedIn: https://www.linkedin.com/in/nicolasalgoedt/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    45 phút
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Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

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