Kate Northrup on Her 7-Figure Visual Marketing Strategy

Kate Northrup, who is an entrepreneur, bestselling author, and mother, has established a global platform dedicated to supporting ambitious women mend their connections with money, time, and work; she is also the author of "Money: A Love Story" and "Do Less," and the innovator behind the Do Less Planner System, with her work having been showcased in Oprah Daily, The Today Show, Women's Health, Glamour, The New York Times, Harvard Business Review, and other prominent publications. Kate shares her expertise in using visuals to evoke emotions and establish connections with customers. Kate explains the evolution of online business marketing, the importance of specific vision in the digital landscape, and how visual marketing played a key role in her 6 & 7-figure launches. 

Key Takeaways: 

1. Utilizing metaphor and emotions in visuals to bypass the logical brain and influence purchasing decisions.
2. Creating a well-organized content and marketing plan that is essential for generating revenue 
3. How to let go and trust the process in order to lead to a deeper level of abundance 

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This episode is brought to you by WorkPlay Branding.

WorkPlay Branding, a visual marketing company invested in changing the way you create content online for your business for less than $500 a month. We have been using the WorkPlay Method to launch visual marketing strategies for businesses all over North America and Europe. 

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