KATE SANNER: Beni Co-Founder and CEO - on making resale as easy as buying new because there are 300 million bargains out there just waiting to be your secondhand-first choice.

Pre-Loved Podcast is a weekly vintage fashion interview show, with guests you’ll want to go thrifting with! For more Pre-Loved Podcast, subscribe to our Patreon!

On today’s show, we’re chatting with Kate Sanner, the Co-Founder and CEO of Beni, working on making resale as easy as buying new. 

We've all been there: You're scrolling, spot something you absolutely love, and you want to hit ‘add to cart.’ But guess what? There are 300 million resale bargains out there just waiting to be snagged. We’re chatting about how Beni takes the time, energy and know-how out of the resale dig with just a couple of clicks (it’ll blow your mind!)– let’s dive right into it!

DISCUSSED IN THE EPISODE:

• [5:18] With her background in marketing, Kate thought solving ‘secondhand first’ would be a fascinating problem to tackle.
• [12:19] How the team conceptualized Beni through manual search, in its early days
• [17:33] Can we convince people to choose secondhand first instead of new?
• [22:49] Why she thinks of sustainability as “the gift with purchase”
• [25:13] How Beni makes secondhand search easier.
• [31:34] Being a female founder in the tech space
• [35:48] Kate’s best secondhand finds

EPISODE MENTIONS: 

• Beni
• @join_beni
• Out With the New Substack
• Dobbin St. Vintage
• Depop’s 2022 displacement research
• ThredUp 2024 Resale Report

LET’S CONNECT: 

• 📸Instagram: @emilymstochl
• 🐦Twitter: @emilymstochl
• 🎥TikTok: @emilymstochl
• 📧 Substack: https://prelovedpod.substack.com/ 
• 🎧Patreon: https://www.patreon.com/prelovedpod 

SPECIAL THANKS: 

A special thanks goes out to my Patron Insiders – your support makes Pre-Loved Podcast possible!

• Patty Weber
• Beverley Docherty of Wolfe Pack Vintage
• Danny of Galaxy Live
• Kathy Brand
• Lucero Buendia
• Tricia Zelazny
• Leslie V.
• Lisa of Queenie & Pearl
• Lucille of Galipette Vintage
• KT 
• Lydia Welp
• Anastacia Banicke of Goods & Provisions
• Michael A.
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• Jennifer