CMO Convo

CMO Alliance
  • 4.8 (5)
  • MARKETING
  • CADA MES
CMO Convo

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

  1. HACE 6 DÍAS

    Peter Isaccson | The Alignment Blueprint with Invoca | Leveraging AI for maximum growth and alignment

    In this special edition of CMO Convo, brought to you by Invoca, we sat down with Peter Isaacson, CMO at Invoca, to discuss the findings from Invoca's latest AI and B2C Marketing Report. Additionally, Peter shares his unique perspective on the rapid evolution of marketing technology and the growing optimism around AI's impact on marketing efficiency, effectiveness, and ROI. The discussion delves into how AI is reshaping the relationship between sales and marketing teams, driving greater alignment and collaboration to unlock business growth.

    45 min

  2. 11/12/2024

    Chloe Petherick | CMO Convo | How purpose-driven marketing drives ROI with Chloe Petherick

    Join Michal Lasman, a global marketing leader, as she delves into a candid conversation with Chloe Petherick, the Global Head of Brand and Communications at Unispace. Discover Chloe's unique perspective on the transformative power of branding and how it can drive organizational alignment, customer loyalty, and bottom-line results.

    25 min

  3. 28/11/2024

    Paula Catoira | CMO Convo | How Paula leverages cross-functional experience

    Join us as we explore how Paula Catoira's journey empowers her to align teams, adapt to challenges, and create impactful marketing strategies. In this episode of CMO Convo, we sat down with Paula Catoira, CMO of Reach3 Insights and Rival Technologies. With a rich background spanning engineering, product marketing, and strategic planning, Paula shares how her cross-functional experience has shaped her leadership style and driven marketing success.

    31 min

  4. 13/11/2024

    Bonnie Habyan | CMO Convo | Connecting with customers in a digital world

    As the CMO at X-Caliber, Bonnie Habyan brings over 20 years of marketing experience, offering insights into how marketing leaders can bridge the gap between technology and creativity to maintain meaningful customer relationships. In this episode of CMO Convo, hosted by Michal Lasman, they dive into the importance of understanding customer journeys, integrating AI tools without losing creativity, and navigating the increasingly complex marketing tech stack.

    22 min

  5. 31/10/2024

    Steve Keifer | CMO Convo | Budget battles and brand balance

    In this episode of CMO Convo, new host Michal Lasman sits down with Steve Keifer, CMO at Ordway. They dive deep into the challenges of marketing budgeting and how CMOs can effectively communicate marketing metrics and performance to key stakeholders like the CEO, CFO, and board.

    33 min

  6. 14/08/2024

    Katie Smith | CMO Convo | A day in the life of a fractional CMO

    Ever considered stepping out of your permanent role and becoming a fractional CMO? Well, to get to grips with the benefits and the pitfalls, we decided to sit down with distinguished fractional CMO Katie Smith, to find out what the daily challenges are, how she navigates them, and how fractional CMOs can leave their mark across multiple industries!

    46 min

  7. 12/08/2024

    Ramon Soto | CMO Convo | Breaking barriers with purpose-driven marketing

    In this episode of CMO Convo, we had the pleasure of speaking with Ramon Soto, the Chief Marketing Officer at Northwell Health. Ramon shared his journey into healthcare marketing and delved into the innovative strategies Northwell is using to engage with consumers and differentiate itself in a competitive market.

    57 min

  8. 11/06/2024

    Kelly Hopping | Aligning sales and marketing | CMO Convo

    CMO Convo

    53 min
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A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

Información

  • Creador
    CMO Alliance
  • Años de actividad
    2021 - 2025
  • Episodios
    136
  • Clasificación
    Apto
  • Copyright
    © Product Marketing Alliance LTD
  • Mostrar sitio web
    CMO Convo

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