Katrina Klier on Latest AI Trends in Marketing and Building Executive Teams

Katrina Klier is a Global B2B Chief Marketing Officer & Chief Digital Officer. She has extensive experience leading digital transformation, brand optimization initiatives, and new product launches at five Fortune 500 companies, including two of the world’s most recognized technology players, a top-10 global professional services firm, and a leading SaaS company. 

In this episode, join Alex and Katrina as they engage in a captivating discussion about the pivotal role artificial intelligence (AI) plays in the world of marketing. While some may view AI as a threat, Katrina believes that its potential lies in automating laborious tasks and enhancing creativity within the marketing sphere. Similar to how the advent of social media required the inclusion of analysts on marketing teams, Katrina argues that the integration of AI will necessitate the recruitment of data scientists and other specialized skillsets. 

Delving further, Alex and Katrina explore the various positions that could be essential on a chief marketing officer's (CMO) team. They shed light on the significant contributions data scientists, data analysts, and content strategists could make. Data scientists, for instance, have the power to construct personalized AI models for companies, while content strategists can harness AI-generated trends to develop innovative content ideas. Interestingly, they also introduce the concept of a "prompt engineer," someone who would interact with AI models in real-time to generate prompts and responses, hinting at the emergence of potentially countless new career paths in the field of marketing. 

When questioned about the ideal composition of a CMO's team, Katrina emphasizes the importance of including data scientists and analysts who possess the expertise to build AI models. Additionally, she underscores the significance of the CMO having a strong grasp of data literacy and change management skills, vital traits for navigating the ever-evolving landscape of disruption. 

Moreover, Alex and Katrina explore how AI can unlock fresh insights from existing customer content and how content strategists may find their roles more captivating with the utilization of new AI tools. Ultimately, they conclude that surrounding oneself with the right skills and strategies is the key to success as a CMO amidst this transformative era. Tune in to this episode to gain a comprehensive understanding of how AI can revolutionize the marketing industry and how CMOs can harness its potential to thrive in a changing landscape.

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