Keep Optimising

eCommerce Podcast Network
  • 5.0 (18)
  • MARKETING
  • CADA SEMANA
Keep Optimising

For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Meta Ads - Next Mini-Series = Customer Retention - Last Mini-Series = AI that works in eCommerce Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

  1. HACE 12 H

    Meta Ads: Running an In-House Creative Team with Janis Thomas, Look Fabulous Forever

    Janis Thomas is the Managing Director at Look Fabulous Forever, an innovative cosmetics and skincare brand designed to meet the needs of older women. They’re a UK DTC brand selling globally to a customer base often ignored by the DTC world, which they’re serving via a Magento site. Founded in 2013, Janis has been driving the growth strategy for over 4 years, they’re currently doing millions a year, and working towards double figure millions.    In this episode, we discuss:  How Look Fabulous Forever creates Meta Ads in-house that resonate with their audience The secret to building a lean, high-impact in-house creative team Why experimentation is the key to digital advertising success How tailoring ads to unique customer needs can unlock new markets    Dive in:  [07:19] Agency handles account admin; brand manages budgets.  [09:57] Increased creative volume reduces fatigue, boosts performance.  [15:42] Community self-runs, shares content; fosters discussions, UGC.  [17:27] Creative processes have become more streamlined, inclusive.  [21:53] How is in-house sign-off process managed?  [25:27] Experimentation is crucial for continuous marketing success.  [29:08] Insider Tips from Janis!    Find the notes here: https://keepopt.com/239 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    39 min

  2. 8 ENE

    AI Use Cases: Automating Ads and Improving Your Campaigns Using AI with Komal Singh, 4XDigital

    Komal Singh is the co-founder of 4XDigital AI, an automated advertising solution that helps you create, launch, and manage campaigns across multiple ad channels – including Meta, Google, Amazon, TikTok, Pinterest, eBay and more.    In this episode, we discuss:  Game-changing ways AI slashes ad costs and time The customer insights your ad campaigns reveal Why Komal swears by patience and testing for ad wins Must-try AI tools to level up your marketing game    Dive in:  [04:36] Focusing on small business marketing alleviates founders.  [06:22] Small sellers face bandwidth and expertise challenges.  [10:47] Keywords, bidding, metrics optimization, ad budget decisions.  [14:35] AI helps tailor brand marketing content efficiently.  [16:16] Ad copy adapts across channels for optimization.  [19:35] No unified tool for multi-channel campaign launches.  [22:14] Insider Tips from Komal!    Find the notes here: https://keepopt.com/238 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    33 min

  3. 1 ENE

    AI Use Cases: How to Build Effective Customer Avatars Using AI with Sara Bodner

    Sara Bodner’s spent many years working at digital marketing agencies, and she’s currently working in-house as the Hospitality Marketing Manager at Eden Resort & Suites.  In this episode, we discuss:  The AI strategies marketers are using to craft customer avatars that convert Why starting with human insights is crucial before involving AI Pro tips for creating avatars that resonate with your audience's emotions How to leverage reviews and team insights for next-level personalization  Dive in:  [04:15] Creating, sharing, and refining content using AI.  [07:50] AI helps understand users, systemize insights efficiently.  [12:22] Research, analyze reviews for authentic customer language.  [15:03] Start with basic AI tools, focus prompts.  [17:40] Describe product, avatar, before/after states, pain points.  [21:53] Tailor document for team-specific needs.  [25:12] Insider Tips from Sara!    Find the notes here: https://keepopt.com/237    Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    34 min

  4. 25/12/2024

    AI Use Cases: Using AI and Automation to Boost Productivity with Jameela Ghann

    Jameela Ghann is a fount of knowledge when it comes to optimising eCommerce and marketing workloads, a self-confessed productivity nerd. She’s run her own eCommerce store; as marketing and partnership manager at Fera, she spent her time helping over 35,000 brands manage their reviews across all their review platforms, and now she’s building her own business AND helping others to embrace AI Marketing automation.    In this episode, we discuss:  How to pinpoint tasks you must automate with a simple time audit The real difference between AI and automation—and why it matters Tools and tips to save hours without sacrificing quality Why automation can boost productivity and build stronger customer relationships    Dive in:  [05:09] Conduct a time audit before considering automation.  [07:27] AI isn't always intelligent or problem-solving.  [12:12] Automate non-human tasks; prioritize customer interaction.  [14:08] Automate repetitive, teachable tasks first.  [16:57] Hustle culture criticized; business overwhelm issues highlighted.  [20:19] Insider Tips from Jameela!    Find the notes here: https://keepopt.com/236   Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    30 min

  5. 18/12/2024

    AI Use Cases: How AI-Optimised Product Descriptions Boost Conversion Rates with Thomas Ryan, Descriptomizer

    Thomas Ryan is the co-founder at Descriptomizer, “the number 1 AI tool for product descriptions”. A tool their clients have found increases conversion by 12%. Thomas has been working in eCommerce software development since the early 2010s.    In this episode, we discuss:  The secret to writing AI-powered product descriptions that actually convert Why “garbage in, garbage out” is the #1 rule for AI success in eCommerce How to use AI to uncover hidden customer desires and boost engagement The future of copywriting: Will AI replace human writers?    Dive in:  [05:23] Improving AI for better product descriptions.  [09:25] Start with clear direction; quality input yields success.  [13:02] Ensuring data quality for AI requires depth.  [16:36] Use Descriptomizer; track and analyze engagement metrics.  [17:32] Score product descriptions using "emphasis analysis".  [21:43] AI reshapes copywriting, humans remain essential.  [24:50] Insider Tips from Thomas!    Find the notes here: https://keepopt.com/235 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    36 min

  6. 11/12/2024

    AI Use Cases: Using AI to Optimise Discounts, Boost Sales, and Improve Customer Experience with Rosie Bailey

    Rosie is CEO at Nibble, where they’re building the future of AI negotiation.    Hit PLAY to hear:  Using AI to personalize negotiations and increase engagement Deploying AI for targeted discounts Improving B2B operations    Key timestamps to dive straight in:  [08:11] AI enables personalized, natural language conversations effectively.  [10:19] Consumer electronics brand avoids blanket promotions.  [13:58] Insightful data reveals effective discount strategies.  [17:01] Integration enhances customer-brand relationships through chatbots.  [21:24] Balancing AI ethics and human-like chatbots.  [24:15] Offload customer inquiries to ease pressure on agents.  [26:37] Insider Tips from Rosie! [30:26] Learn more at Nibble.bot    Episode sponsored by Nibble. Learn more HERE   Find the notes here: https://keepopt.com/234 Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    34 min

  7. 04/12/2024

    Content Marketing: Elevating Your Content Strategy with More Than Just Copy with Irem Isik, Storyly

    Irem Isik is Head of Marketing at Storyly where they’re all about helping you get the right content into the right places on the buyer journey – from discoverability to post purchase. Irem also spent most of the 2010s working at huge consumer facing brands in the CPG space – like Lipton’s Tea, Wall’s Ice cream and Nestle!    In this episode, we discuss:  Why you need to embrace different content formats Personalization of content Customer research and customer-centricity The role of technology in content marketing    Dive in:  [03:33] Content marketing focuses on customer engagement, sales.  [07:21] Repurpose content considering customer intent and format.  [11:27] Miss rich research in B2C, customer engagement vital.  [14:00] Content positioning varies across web and mobile.  [18:55] Stradivarius excels in engaging, native video content.  [20:46] Insider Tips from Irem!    Find the notes here: https://keepopt.com/233    Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    34 min

  8. 27/11/2024

    Content Marketing: Using Wikipedia to Build Your Brand with Bill Beutler, Beutler Ink

    Bill Beutler is the President at Beutler Ink–a creative PR agency focused on enhancing the online presence of established and emerging brands by improving information on Wikipedia and creating compelling digital content.    In this episode, we discuss:  How Wikipedia can add to your brand’s credibility Guidelines to make the most out of your Wikipedia page Monitoring and maintaining your page    Dive in:  [04:42] Started Wikipedia-focused business, quit job in 2010.  [06:01] Ideal client is not from any particular industry.  [08:19] Wikipedia can drive traffic and clean up your search results.  [10:34] Marketing is the main reason for wanting to have a page.  [16:05] Create account, disclose conflict, request edit review.  [20:42] Understand Wikipedia guidelines, avoid conflict of interest.  [22:24] Help Wikipedia by donating or volunteering.  [23:27] Insider Tips from Bill!    Find the notes here: https://keepopt.com/232    Download our ebook >> https://keepopt.com/ebook "500 Top Tips to Make Your eCommerce Business More Profitable" **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor

    34 min
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For 5 episodes at a time we focus in on one marketing method - maybe Email or SEO or Google Ads or Facebook Ads. In our weekly episodes, we go deep into a different area of the marketing method we’re focused on, with a guest selected because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole 5 episodes you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. - Current Mini-Series = Meta Ads - Next Mini-Series = Customer Retention - Last Mini-Series = AI that works in eCommerce Previous topics you can listen to right now: SEO, Email marketing, Black Friday, Facebook Ads, Marketing Foundations, Content Marketing, Organic Social Media, Google Ads, TikTok, & Improving Conversion Rates You can hear a new episode for free every Wednesday. Each episode lasts about 30-45 minutes and is audio only. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. >> Sign up for the next one here: https://keepoptimising.com/webinar/ I look forward to helping you keep optimising your marketing very soon! Chloe Thomas, host of the show About our host: Chloe Thomas has been in marketing for over 15 years, she's the author of multiple best selling books on eCommerce and marketing, and the host of the award-winning UK top 5 marketing podcast, eCommerce MasterPlan. Join our email list: https://keepoptimising.com/

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