The Thinking Legal

The Marketing Legal

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Hosted by David Koehne, The Thinking Legal is all about the place that the legal sector and psychology come together. David Koehne is founder of The Marketing Legal, an independent law firm and legal tech marketing agency that advises a global client base. Visit www.themarketinglegal.com for more information.

2 THG 10

John Meixner on the Neuroscience in the Criminal Justice System

Summary In this episode, David Koehne interviews John Meixner, an Assistant Professor of Law at the University of Georgia, who specialises in the intersection of law and neuroscience, particularly in the context of criminal law. John shares his journey from psychology to law, discussing his research on judicial decision-making, the importance of mitigating factors in sentencing, and the implications of emerging neurotechnologies in the legal field. He emphasizes the need for a deeper understanding of mental health considerations in sentencing and the potential impact of neuroscience on legal practices. Takeaways John Meixner's background in psychology led him to law. Judicial discretion plays a significant role in sentencing. Mitigating factors can greatly influence sentencing outcomes. Neuroscience can provide insights into mental health in legal contexts. Emerging neurotechnologies may change how evidence is evaluated. The concealed information test could be a valuable tool in investigations. Polygraphs are often unreliable but still used in practice. Mental health considerations are crucial in understanding criminal behavior. Research on sentencing can reveal biases in the justice system. John's work aims to bridge the gap between law and neuroscience.

25 phút
31 THG 7

Kelli Raker on Justice Tech

David is joined by Kelly Raker, Associate Program Director for Law, Technology and Entrepreneurship Programs at Duke University School of Law. Kelli discusses her background and involvement in legal tech. She explains the focus of the Duke Center on Law and Tech, including programs for law students and initiatives to positively impact the legal system. She also highlights the importance of access to justice and shares examples of tech solutions that are making a difference. She emphasizes the need for partnerships and the growth of consumer-facing products in the justice tech market.

19 phút
24 THG 7

Roshni Thakrar on DEI in the legal sector

Roshni Thakrar, former legal counsel at M&G and host of the Prim Rose Light podcast, shares her journey into law and her experiences as a neurodiverse woman in the legal sector. She emphasizes the importance of creating an inclusive and supportive environment for neurodiverse individuals and discusses the challenges faced by women in the profession. Roshni also highlights the role of technology and AI in the future of the legal sector and the need for organizations to prioritize diversity, equity, and inclusion.

33 phút
17 THG 7

Simon Marshall on the LinkedInfluencers report and how lawyers can get the best from LinkedIn

Simon Marshall, legal marketing expert and founder of TBD Marketing, discusses the importance of LinkedIn for lawyers and law firms. He highlights the benefits of being active on the platform, such as networking, establishing credibility, and staying top of mind with clients. Marshall also introduces the LinkedInfluencers report, which identifies the top voices on LinkedIn in the legal sector. He shares key findings from the report, including the success of women and the need for more leadership engagement. He emphasises the importance of authenticity, generosity, and a mix of content in engaging with social media.

30 phút
10 THG 7

Barney O'Kelly on the human side of professional services digital marketing

Barney O'Kelly, Head of Digital Marketing at AlixPartners, discusses his career journey and the role of digital marketing in professional services firms. He emphasizes the importance of building relationships and understanding the business in order to create effective marketing strategies. Barney shares his perspective on the use of AI in marketing, highlighting the need for a pragmatic approach and focusing on productivity tools rather than content generation. He also discusses the future of professional services marketing, including the strategic application of social media. Chapters (02:47) Digital Marketing in Professional Services (04:10) Principles and Measurement in Marketing (07:55) The Use of AI in Marketing (11:16) Generating Human Interactions Successfully (14:09) Integrating AI as an Addition to Marketing (18:19) Approaches to Digital Marketing in Professional Services (21:30) Steering Change in Professional Services Marketing (23:52) Dealing with Pointless Requests and Providing Expertise 27:32 The Future of Professional Services Marketing

30 phút
3 THG 7

Matt Campobasso on how to be an effective lawyer

In this episode, Matt Campobasso, General Counsel at Enfusion, speaks about what makes an effective lawyer. Matt, who has a psychology degree, started out his career in law as a state prosecutor, then as a litigator, before moving in-house. He believes that understanding human behaviour is a "superpower" for lawyers that enables them to serve clients effectively and predict how they will act in the future. Enfusion is a New York Stock Exchange-listed cloud-native real-time fund management platform Chapters (01:30) The Value of a Psychology Degree in a Legal Career (04:19) The Importance of Empathy and Emotional Intelligence for Lawyers (08:31) Managing Crises with Legal and Psychological Insights (13:21) Self-Awareness and Learning from Mistakes in the Legal Profession (17:27) Approaching Legal Situations with Kindness and Compassion

31 phút
26 THG 6

Ronda Muir on Emotional Intelligence in Law

In this episode, we speak with Ronda Muir founder of Law People Management LLC and author of Beyond Smart: Lawyering With Emotional Intelligence, a new edition of which is coming out in late 2024. We discussed the underpinnings of emotional intelligence, from the groundbreaking research of Antonio Damasio on its affect on decision making, how it can improve client retention and its importance in a law firm leadership context. Ronda regularly publishes her thoughts on Law People Blog (https://www.lawpeopleblog.com/about/) and is a Fellow into the College of Law Practice Management.

27 phút
19 THG 6

Nigel Haddon on the behavioural economics of law firm value pricing

We speak to Nigel Haddon, Managing Director of Haddon Consult, about the behavioural economics of value pricing, how thinking about fee structures can impact the fortunes of law firms and the impacts of AI and new technologies on the way firms will think about pricing. Prior to his career in pricing, Nigel worked as a solicitor in private practice for 30 years, eventually leading a UK top 200 law firm. He is a former Chair of the Law Management Section of the Law Society. He is a Teaching Fellow in Pricing on the Master of Legal Business course at the College of Law Australia. Haddon Consult assists law firms around the world with value Pricing; offering constructive challenge and support to law firm leadership teams; and mergers & acquisitions.

28 phút
12 THG 6

Connie Dalziel on The Legal Neurodiversity Network

In Episode 3 of The Thinking Legal podcast, we speak to Pinsent Masons associate and co-chair of the Legal Neurodiversity Network, Connie Dalziel, about her journey into securing and autism diagnosis as an early career lawyer, why law firms should be inclusive by design and the importance of networks for neurodivergent individuals. Connie talks us through her path into law and some of the challenges that neurodivergent lawyers and employees can find in the workplace. The Legal Neurodiversity Network is a growing organisation that seeks to bring together neurodivergent employees, partners and allies working in the UK legal services sector. It strives to improve the experience of neurodivergent employees by sharing good practices that are already being deployed in l

26 phút
5 THG 6

Dr Larry Richard on The Lawyer Personality

We speak to Dr Larry Richard, founder of LawyerBrain LLC, about the lawyer personality and its impact on leadership and change. Larry, a former lawyer who realised he was more suited to a career in psychology, has conducted extensive research on lawyers. He finds that law attracts people with specific personality traits that are both beneficial and present challenges. LawyerBrain LLC is a consulting firm that specialises in helping AmLaw 100 law firms and law departments of Fortune 500 companies succeed by applying neuroscience, social psychology, positive psychology, leadership science to help improve the performance of their people. Episode Notes: https://www.themarketinglegal.com/podcast/blog-post-title-two-f3ps5

34 phút
29 THG 5

Tim Scott on The Human Aspects of UX Design for Lawyers

We speak to Tim Scott Head of Product Strategy and Design at Frogslayer about the human aspects of UX design in the legal sector. Tim touches on UX design principles and processes and how to achieve buy in for new software and applications from lawyers and law firms. Frogslayer (www.frogslayer.com) is a custom software development company that partners with mid-market leaders to rescue, takeover, and accelerate their custom software projects.

24 phút

11 tập

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The Thinking Legal

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John Meixner on the Neuroscience in the Criminal Justice System

Kelli Raker on Justice Tech

Roshni Thakrar on DEI in the legal sector

Simon Marshall on the LinkedInfluencers report and how lawyers can get the best from LinkedIn

Barney O'Kelly on the human side of professional services digital marketing

Matt Campobasso on how to be an effective lawyer

Ronda Muir on Emotional Intelligence in Law

Nigel Haddon on the behavioural economics of law firm value pricing

Connie Dalziel on The Legal Neurodiversity Network

Dr Larry Richard on The Lawyer Personality

Tim Scott on The Human Aspects of UX Design for Lawyers

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