Ken Rusk on his latest book, Blue Collar Cash

Ken Rusk, ‘Million Dollar Ditch Digger’ and author of "Blue Collar Cash”, joins Marketing Institute Leader, JP Kuehlwein, to discuss his latest book, which demonstrates that blue-collar trades can be a source of pride and that you can find your version of happiness by pursuing a hands-on craft. The economy is in desperate need of skilled tradespeople and those who are willing to work hard can make good money. Learn how to achieve your dreams, regardless of your educational background or past.