The People of Digital Marketing Kenny Soto

This is a special episode of The People of Digital Marketing. In this episode, I talk briefly about the future of SEO. It’s hard to predict what will happen in the future but, there are some things I’m willing to bet on (with actual money too) when it comes to how marketers will approach Search as a channel.



What are your thoughts? How is your team preparing for the future when it comes to SEO? 



You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/



Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.



Music for this podcast comes from www.davidcuttermusic.com

Justin consults, advises, and executes content distribution and repurposing strategies for growing SaaS companies and founders. He is the host of the Distribution First podcast and creator of the Content Repurposing Roadmap. 



Questions and topics we covered include:


Justin’s origin story from experiencing a 2022 tech layoff to diving into solopreneurship
How to manage creating content at scale
Why is content distribution a challenge for most B2B businesses?
The rookie mistakes Justin wishes he knew about before becoming a content marketer
How Justin approaches repurposing podcast content (a “walkthrough” into how he thinks about marketing
Justin’s content marketing tools

And more!



Connect with Justin via LinkedIn at - https://www.linkedin.com/in/justincsimon/ 

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

You can check out Justin’s newsletter here - https://news.justinsimon.co/

You can check out Justin’s content repurposing course here - https://contentrepurposingroadmap.com/



Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.



Music for this podcast comes from www.davidcuttermusic.com

“No one will slap your hand for saying, ‘I want to hear from customers more often.’”



Melissa Moody is a full-stack marketing executive and entrepreneur with a passion for user-first products, and a talent for creating clarity from chaos. Her background includes 14 years in large-partner marketing at Google, taking on her former role as CMO & Cofounder at SaaS startup Gated, and being the host of the “2 Pizza Marketing” Podcast for small-team marketers. She is also the Cofounder of Wednesday Women, which raises visibility for extraordinary women leaders and now the CEO of Match.so.



Questions and topics we covered include:


Lessons in marketing while working at Google
The Founder/CMO dynamic
The biggest challenge that comes from transitioning from expert IC to 1st-time marketing leader? 
Why the marketing team needs to own research and development
The value of customer advisory boards (CABs)
Challenges of working within small marketing teams
What Melissa has learned from hosting her own marketing podcast
How to scale a network of advocates for your career growth
What’s the biggest challenge marketers are facing in 2024?

And more!



Connect with Melissa via LinkedIn at - https://www.linkedin.com/in/melissammoody/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/



Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com



Here’s the episode with Alex Levin that I mentioned during the show - https://www.kennysoto.com/podcast/b2c-marketers-leverage-key-marketing-channel-alex-levin-episode-129/

Mike Grinberg is the Founder and CEO of Proofpoint Marketing.

Mike Grinberg is a creative problem solver at heart, who happened to fall into marketing. The core problem Mike sees right now is technology and automation removing the human element from the way we build businesses and how we go-to-market. Mike believes that relationships are still the key to business success, and he’s built his consulting business on people-first principles.



Questions and topics we covered include:


What’s wrong with most GTM models today?
Mike’s definition of the buyer’s journey as it stands in 2024
Defining Relationship-Led Growth
How to get this GTM motion started?
What’s the core difference of general Sales-led and account-based GTM motions?
How relationship-led growth supports other marketing functions.
How AI could be incorporated  into Relationship-led GTM
How to measure the success of this GTM strategy

And more!



Connect with Mike via LinkedIn at - https://www.linkedin.com/in/mikegrinberg/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/

Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.

Music for this podcast comes from www.davidcuttermusic.com

Adrianna Vidal is a community manager and content marketer. She broke into tech in 2021 after working in retail and apartment leasing, and now works as a Community Marketing Manager at Bigeye, a data software company. She’s a marketer just like you, trying to make her mark and succeed in her career.

Questions and topics we covered include:


Adrianna’s story on how she became a marketer
Her advice for marketers entering a new experience and how to “show up” on day one…
Why should businesses care about building a community in the first place?
What does the ideal community look like?
What are the core differences for community building for individuals/creators and brands?
Adrianna’s approach to building her personal brand on LinkedIn
How should marketers approach pivots in their careers?
The core skills Adrianna’s focusing on when it comes to career development as a marketer…

And more!



Connect with Adrianna via LinkedIn at - https://www.linkedin.com/in/adrianna-vidal/

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/



Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.



Music for this podcast comes from www.davidcuttermusic.com

Leah Kovach Margolis is a growth marketer with 10+ years of experience growing revenue for pre-seed through series C companies. Currently, she's the Director of Demand Generation at Hypar, a generative design platform for the AEC industry. Outside of work, Leah recently wrapped up an MBA from the NYU Stern School of Business. 



Questions and topics we covered include:


How does someone get their first job in marketing?
What interview questions should marketers be preparing for?
What questions should marketers ask before taking a job?
How does someone even succeed in their first marketing job?
The unique challenges that come from marketing at different stages of a company’s lifecycle 
Being a generalist T-shaped marketer vs specializing
Being more useful to the team—building institutional knowledge and industry know-how
When is the right time to walk away from a company and move on?
Should marketers get an MBA?

And more!



Connect with Leah via LinkedIn at - https://www.linkedin.com/in/leahkovach/ 

You can say hello to me on LinkedIn at - https://www.linkedin.com/in/kennysoto/



Past guests of The People of Digital Marketing include April Dunford, Amanda Goetz, Melissa Rosenthal, Bill Macaitis, Miruna Dragomir, Andrew Capland, Erik Newton, Andy Crestodina, Sarah Bedrick, Michael Wieder, Dan McGaw, Kathleen Booth, Foti Panagiotakopoulos, Tommy Walker, Lea Pica, Maya Grossman, Sara Pion, Margaret Kelsey, and more.



Music for this podcast comes from www.davidcuttermusic.com