The Page 2 Podcast: An SEO Podcast

Jon Clark, Joe DeVita
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The Page 2 Podcast: An SEO Podcast

Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

  1. 🚀 Leading SEO at Razorfish: Sean Stahlman on AI, Agencies & The Future of Search

    قبل يومين

    🚀 Leading SEO at Razorfish: Sean Stahlman on AI, Agencies & The Future of Search

    https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world? In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is increasingly being viewed as a brand channel. From career development to cutting-edge tools and strategy, Sean shares rich insights and stories that chart a fascinating journey through the highs and challenges of search at scale. 🌐 In This Episode • Sean's unorthodox journey from skateboarding to SEO leadership • How Razor Fish structures career growth in SEO • Why SEO is becoming central to brand strategy • The impact of AI on search and how to prepare for it • Real-world strategies for generative engine optimization (GEO) • Managing large SEO teams and cross-functional collaboration • Reimagining metrics in the AI-driven search era • The collaborative win behind mortgage.com and New York Life • Advice for aspiring SEOs navigating today’s evolving landscape Whether you're deep in SEO or exploring the future of digital marketing, this episode delivers practical wisdom and thought leadership from one of the industry's veterans. 👉 Subscribe to stay ahead in search! 💬 What are your thoughts on AI’s role in shaping SEO? Drop a comment! 📎 Mentioned Links & Resources: Sean Stahlman on LinkedinExploring AI's Impact on SEO (Conductor Webinar)Mortgage.comAVA Digital Award (Gold) - NY LifeRazorfish Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

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  2. 🔥 Local SEO Tactics That Actually Work in 2025! w/ Claudia Tomina 🗺️

    ٩ يونيو

    🔥 Local SEO Tactics That Actually Work in 2025! w/ Claudia Tomina 🗺️

    https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025.  Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions. She also discusses how user behavior, popular times, and review strategy impact your visibility — and how to stay ahead in the age of Google's AI-powered local results. If you manage a multi-location business or serve a wide geographic area, you can't afford to miss this! 🧭 In This Episode How to perform a winning Google Business Profile auditWhy category selection is a top ranking factorThe truth about service area businesses and hidden addressesHow “popular times” can impact local rankingsTips for avoiding and recovering from GBP suspensionsUsing citations and third-party tools effectivelyReview recency, consistency, and how AI is policing fake reviewsLocal SEO myths debunked: metadata, call tracking, NAP consistencyGoogle's AI mode and what it means for local search in the next 12 monthsGet ahead of the competition and future-proof your local SEO with Claudia’s expert advice! 📌 Subscribe for more expert insights, and don’t forget to leave a comment sharing your biggest takeaway or local SEO challenge! 📎 Mentioned Links & Resources: Claudia Tomina on LinkedinReputationARMGoogle's Popular Times GraphVideo Verification on Google BusinessTop 11 GMB Ranking Factors Google's Gemini AI Flagging Fake ReviewsGMB Everywhere (Chrome Extension) – for discovering related Google Business Profile categoriesGoogle Forum for GBP Support – escalation path for profile suspensions or issues Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

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  3. 🔍 How Query Fan Out Transforms SEO: Noah Learner on Google's AI Mode & ROSP

    ٢ يونيو

    🔍 How Query Fan Out Transforms SEO: Noah Learner on Google's AI Mode & ROSP

    https://page2pod.com - Jon Clark and Joe DeVito dive deep with Noah Learner—Director of Innovation at Sterling Sky and founder of the SEO Community—unpacking groundbreaking concepts like Google’s Query Fan Out technique, the ROSP (Return on Search Page) metric, and how AI Mode will reshape search monetization. Discover actionable insights on structured data experiments, future content strategies, and ways to stay ahead in an AI-first landscape. Discover how these changes impact your SEO strategy, from technical optimizations to structured data and user engagement.  🎯 In this episode: • What "Query Fan Out" is—and why it's a game-changer for SEO • The introduction of "Return on Search Page (ROSP)" and why it matters to Google • Why rank tracking is becoming obsolete—and what's replacing it • How AI overviews and synthetic queries impact content strategies • The critical role of structured data and schema in AI-driven SEO • How Noah builds automated data pipelines using APIs for SEO insights • Why testing and experimentation is essential for future-proofing SEO strategies • The growing role of local SEO and video content in the age of AI • Behind-the-scenes insights into managing the SEO Community Slack group Noah Learner offers a blueprint for navigating the complexities of modern SEO, emphasizing the importance of innovation, automation, and continuous testing. 🎧 Listen & Subscribe: Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team. 📎 Mentioned Links & Resources: Episode on YoutubeThe SEO CommunitySterling Sky IncorporatedPostamaticGoogle patents on Search with Stateful ChatQforia (tool by Mike King)Barry Adams’s LinkedIn post about news publishers’ click lossesCindy Krum Episode on Fraggles Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

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  4. Mike King on Relevance Engineering, AI Search & the Query Fan Out Technique

    ٢٧ مايو

    Mike King on Relevance Engineering, AI Search & the Query Fan Out Technique

    https://page2pod.com - In this must-listen episode of the Page 2 Podcast, Mike King (founder of iPullRank) returns for a deeply technical and philosophical conversation about the future of search.  From the fallout of Google I/O to the rise of AI Overviews and the evolving utility of tools like Profound, Mike breaks down what’s next for SEOs—and why the entire playbook needs to change toward .  Learn why impressions are the new KPI, how to optimize for synthetic queries, and why relevance engineering could be the only way forward. 🔍 In this episode: • Mike’s raw reaction to Google I/O and the existential threat to traditional SEO • The concept of “relevance engineering” and why SEO needs to evolve • Why impressions and brand awareness are becoming core SEO KPIs • Google's “query fan out” technique and how it reshapes keyword research • Why rank tracking is dead and new metrics like visibility and citations matter more • The case for treating search as a branding channel, not just a performance one • The future of Google Search Console and what it’s still missing • The gap between current SEO tools and what practitioners actually need • How AI mode, reasoning, and semantic triples influence optimization • Mike’s prediction: in 12 months, the default Google experience will be AI-first Mike King offers a reality check and roadmap for SEOs ready to embrace change—and lead it. 🎧 Listen & Subscribe: Follow and subscribe to the Page 2 Podcast wherever you get your podcasts. Don’t forget to leave a review and share with your team. 📎 Mentioned Links & Resources: • iPullRank – Mike King’s SEO and content strategy agency • Profound – Mike's next-gen SEO platform built for the AI era • The Future of Search: A Recap Discussion of Google I/O • Relevance Engineering Framework – Deep dive into Mike’s technical methodology • Mike King on LinkedIn • Mike King on X / Twitter Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

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  5. Nick LeRoy on Link Building, Reddit SEO, and Reframing SEO as Non-Paid Marketing

    ٢٦ مايو

    Nick LeRoy on Link Building, Reddit SEO, and Reframing SEO as Non-Paid Marketing

    https://page2pod.com - In Episode 76 of the Page 2 Podcast, we're joined by SEO consultant, writer, and Reddit community wrangler Nick LeRoy.  As the first episode of Season 4, this one hits hard with fresh takes on what SEO looks like in 2025. Nick dives into the evolution of his weekly newsletter SEO for Lunch, owning and optimizing SEOJobs.com, and why Reddit may be the new frontier for organic visibility.  We also talk AI overviews, enterprise link building, and why SEO can no longer “polish the turd.” 🧩 In this episode: • The origin and pivot of Nick’s SEO for Lunch newsletter • Why SEOJobs.com was born out of frustration with job searches • How Nick took over the r/SEOJobs subreddit (without spending a dime) • The state of link building today—and why it’s resurging • Using affiliate and PR channels to win in AI-driven search • Why SEO can’t “save” bad products or businesses anymore • Why “trust me, bro” attribution doesn’t cut it in the boardroom • The risk of tying SEO measurement too tightly to organic channel data • How Reddit traffic is affecting visibility—and why it’s now an organic channel • What SEOs need to do to survive the AI shift in 2025 Nick delivers a refreshingly candid perspective on what it takes to stay relevant in a post-AI, post-rank-tracking world. 🎧 Listen & Subscribe: Be sure to follow the Page 2 Podcast on your favorite platform, and leave a review if this episode gave you a fresh perspective on SEO's evolving role. 📎 Mentioned Links & Resources: • Nick LeRoy’s Official Website • SEO for Lunch Newsletter • SEOJobs.com – Marketing Job Board • r/SEOJobs Subreddit • Follow Nick on LinkedIn • Follow Nick on Twitter/X Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

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  6. Azeem Ahmad on SEO Salary Gaps, DEI in Marketing & Building a Digital Voice 🎧 | Episode #75

    ٢٨‏/٠٤‏/٢٠٢١

    Azeem Ahmad on SEO Salary Gaps, DEI in Marketing & Building a Digital Voice 🎧 | Episode #75

    In the powerful Season 3 finale of the Page 2 Podcast, we welcome Azeem Ahmad—award-winning digital marketer, podcast host, and outspoken diversity advocate. Azeem shares his journey from aspiring sports journalist to leading in-house SEO roles, agency life, and launching the Azeem Digital Asks podcast. This episode goes beyond strategy to talk about self-worth, salary negotiations, and the deep-rooted inequities in the marketing industry. With unfiltered insights and personal stories, Azeem challenges us all to rethink equity, visibility, and opportunity in digital marketing. 🌐 In this episode: • How Azeem pivoted from sports journalism into SEO and digital marketing • The difference between agency vs. in-house SEO career paths • Salary disparities and the importance of transparency in the SEO industry • Why he launched his podcast and how it amplifies underrepresented voices • The personal and professional toll of being overlooked due to bias • What inspired his viral article: "Diversity, Inclusion, and Marketing in 2021: Why Has Nothing Changed?" • DEI progress in SEO—what’s working, what’s not, and what’s needed • Practical steps companies and individuals can take to create real change • A candid discussion about privilege, allyship, and accountability in tech • Closing the season with a look ahead and how every voice matters A must-listen episode for any marketer who believes in equity, authenticity, and growth—on every level. 👉 Subscribe for more fearless conversations and real industry stories. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

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  7. Dawn Anderson on NLP, Google's BERT & Learning SEO from Scratch 🧠 | Episode #74

    ٢٢‏/٠٤‏/٢٠٢١

    Dawn Anderson on NLP, Google's BERT & Learning SEO from Scratch 🧠 | Episode #74

    In Episode 74 of the Page 2 Podcast, we talk with Dawn Anderson, Managing Director at Bertey, international SEO speaker, researcher, and lecturer. From running a construction company to becoming one of the industry’s most respected voices in technical SEO and information retrieval, Dawn shares a truly unconventional and deeply inspiring journey.  We discuss the power of self-taught curiosity, the role of formal education in digital marketing, and her academic dive into AI, NLP, and computer science. If you’ve ever wondered what makes Google's BERT tick—or what it’s like to learn SEO from the ground up—this episode delivers in every way. 🧬 In this episode: • Dawn's transition from construction business owner to SEO expert • How an information architect changed her perspective on web development • Her academic pursuit of AI, machine learning, and information retrieval • What Google's BERT algorithm actually does—and its real-world SEO impact • Why passion and self-directed learning matter more than any degree • The power of passage ranking, contextual relevance, and NLP in search • A behind-the-scenes look at Dawn's experience speaking at BrightonSEO • Public speaking advice for SEOs just starting out • Misconceptions about traditional education and digital marketing careers • Why understanding search engine architecture can change how you do SEO Dawn’s journey proves that SEO isn’t just a skill—it’s a discipline where grit, learning, and curiosity win every time. 👉 Subscribe to the Page 2 Podcast for more interviews with the brightest minds in SEO. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

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  8. Chima Mmeje on SEO Content Strategy, Topic Clusters & Building a Personal Brand from Nigeria 🌍 | Episode #73

    ١٤‏/٠٤‏/٢٠٢١

    Chima Mmeje on SEO Content Strategy, Topic Clusters & Building a Personal Brand from Nigeria 🌍 | Episode #73

    In Episode 73 of the Page 2 Podcast, we talk with Chima Mmeje—SEO content strategist, founder of Zenith Copy, and one of the most inspiring voices in the digital marketing space. From writing 100,000+ words a month for a content mill while holding a government job in Nigeria, to becoming a sought-after expert for SaaS brands, Chima shares her incredible journey.  She breaks down how to use topic clusters for scalable SEO growth, how to charge what you're worth, and how to build a powerful personal brand even when starting with nothing. 💡 In this episode: • How Chima transitioned from hotel work and bartending to founding Zenith Copy • The physical and emotional toll of content mill work—and how she escaped • Finding the courage to charge premium rates and break free from bias • Using LinkedIn and Twitter to build an organic personal brand • How she structures SEO content strategies with topic clusters and long-form content • Her take on integrating value propositions into blog content • Why some of the best-performing posts don’t show up in keyword tools • The importance of writing content that serves the reader—not word count goals • Real talk on bias, burnout, and battling industry gatekeeping • Her unique process for selling content strategy through education and content briefs Chima’s story is raw, real, and rich with insights for content marketers, SEOs, and freelancers alike. 👉 Subscribe for more inspiring stories and tactical SEO guidance. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Page 2 Podcast on YoutubePage 2 Podcast on LinkedinPage 2 Podcast on FacebookFollow Jon Clark Jon Clark on BlueskyJon Clark on Linkedin

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Hosted by Jon Clark, this is a podcast about the people of SEO, their stories, and what life as an SEO is really like. Featuring some of the industry's best and brightest minds, we share our experiences (both good and bad), talk about successes and failures, share strategic and tactical knowledge, and much more.

المعلومات

  • صناع العمل
    Jon Clark, Joe DeVita
  • سنوات النشاط
    ٢٠١٨ - ٢٠٢٥
  • الحلقات
    ٧٩
  • التقييم
    فاضح
  • حقوق النشر
    © 2018 - 2025 The Page 2 Podcast
  • موقع البرنامج على الويب
    The Page 2 Podcast: An SEO Podcast

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