Kevin Indig on The State of SEO, Enterprise vs. Startup SEO, and The Evolution of Competitive Content

Join Nate Matherson as he sits down with Kevin Indig for the twenty-third episode of the Optimize podcast. Kevin Indig is a Growth advisor and angel investor who helps the world’s market leaders define and evolve their Organic Growth strategy. He previously led SEO and Growth for Shopify, G2, and Atlassian. Once a week, Kevin sends an email with Organic Growth strategies and case studies to over 10,000 subscribers called The Growth Memo. He also co-hosts the Contrarian Marketing podcast with Eli Schwartz, which gives you ideas you might not be thinking about. In this episode, Kevin and Nate dive deep into analyzing the state of SEO in 2023 (including the recent algorithm updates), debate the future of SGE, and discuss AI's role in content creation. Kevin also shares his experiences in both enterprise SEO and startup SEO environments, providing critical insights for setting KPIs, managing cross-organizational communication, and avoiding activities that don't move the needle. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.

Resources:
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