Key Strategies to Apply to Podcast Pitching

To grow your business without social media, you must master podcast pitching.

Podcast pitching is integral to your online visibility strategy, especially if you want to create success without social media.

The Advantages of Being a Podcast Guest

Being a guest on reputable podcasts helps improve your online visibility, grows your credibility and authority in your niche, and enables you to stand out as a go-to expert. In addition, it builds trust. When a host invites you on their podcast, they trust you to provide value for their listeners. Since they trust you, their listeners are more likely to trust you. The listeners become warm leads faster than people who have never heard you speak or experienced the value you provide.

When interviewed on a podcast, the host will ask where listeners can connect with you. This is your opportunity to drive traffic to your website, which shows Google and other search engines that you provide value, and they should send more people to your site. In addition, you will likely be offered the opportunity to give a call to action (CTA). This is your opportunity to drive traffic to your email list. Share the link to a valuable lead magnet and grow your community for the opportunity to convert the leads to paying clients through a nurture sequence.

Another benefit of being a podcast guest is reaching a larger audience. When interviewing, you are in front of an audience you may not have been able to reach without the interview opportunity.

Additional advantages of being a podcast guest include building relationships with hosts and listeners and increasing collaboration and referral opportunities.

Summary of benefits of being a podcast guest:

• Increases online visibility
• Builds credibility and authority
• Drives traffic to your website
• Builds trust
• CTAs help grow your community and email list
• Builds relationships with hosts and listeners
• Opens the door for collaboration and referral opportunities

Employing strategies to pitch to be a podcast guest will improve your success rate and credibility.

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A gift to help you with podcast pitching

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Additional resources related to podcast pitching and podcast guesting:

What you need to know before you pitch to be a podcast guest

How to get guest spots on podcasts