296 episodes

Keys to the Shop is a podcast designed to provide the coffee retail professional, with insights, inspiration, and the tools you will need to grow and advance your coffee career or coffee business. Together we learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about barista work, management, leadership, personal development, and anything else that will help you achieve success.

Keys To The Shop : Equipping Coffee Retail Professionals Chris Deferio

    • Food

Keys to the Shop is a podcast designed to provide the coffee retail professional, with insights, inspiration, and the tools you will need to grow and advance your coffee career or coffee business. Together we learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about barista work, management, leadership, personal development, and anything else that will help you achieve success.

    Customer Loyalty

    Customer Loyalty

    We seem to be addicted. Not to coffee, but to coffee loyalty programs. Whether it's a card or points on the POS, we can't imagine running a business without them. But what if cards and programs don't actually create loyalty? Today we are chatting about mindsets and practices as it relates to achieving true customer loyalty and why what we have accepted as a means to that end has really led us astray.
    Links:
    wwww.keystotheshop.com/consulting
    chris@keystotheshop.com
     
    Visit our Sponsors! 
    Painless and accurate ordering and inventory 
    odeko.com/keystotheshop
     
    Batch Brew like you never thought possible:
    Ground Control Cyclops Brewer 
     
     
     

    • 11 min
    202 : Mastering your Finances and Accounting w/ Keila Hill-Trawick of Little Fish Accounting

    202 : Mastering your Finances and Accounting w/ Keila Hill-Trawick of Little Fish Accounting

    Too often an otherwise promising business is compromised from lack of attention, simple systems, and tools to manage the finances. This leads to many cafes going under way before their time. There is a lot going on when you are just starting out and accounting/finances are often the first things to get compromised.
    Well, today we are going to talk about best-practices, mindsets, tools, systems, and strategies to help you take control of your cafe's finances and accounting with our very special guest, Keila Hill-Trawick of Little Fish Accounting!
    Keila is strategic business advisor who partners with freelancers, solopreneurs, and small businesses owners to plan and reach their financial goals . After spending over a decade working in both the government and private sector, Keila launched Little Fish Accounting to serve as a trusted partner in financial and tax planning to drive business results and growth.
    Keila holds a BBA in Accounting from Georgia State University, an MBA from Mercer University, and is a licensed Certified Public Accountant. She has held multiple senior level accounting and finance positions at corporations such as Home Depot, Georgia-Pacific, UPS, CNN/Turner Broadcasting, Comcast, and various Federal agencies. Based in Washington, DC, Keila now services small businesses nationwide through Little Fish Accounting.
    This is a critical primer for foundational financial health of cafes everywhere and I hope it empowers you to take control of your accounting, the future of your business absolutely depends on it.
    In this episode you will learn:
    Why so many entrepreneurs mismanage their finances What systems are key when first starting out How to make your systems and tools give you what you need Keeping track of the various departments of your business Pitfalls to be aware of When you have money but should not spend it Financial management whole scaling Purchasing and invoicing wisdom  
    Links:
    www.littlefishaccounting.com 
    Little Fish on Instagram
     
    Related Episodes:
    160 : The Smart Way to Approach Money w/ Jill Schlesinger
    101 : Avoiding Legal Pitfalls in Coffee Retail w/ Marshall Fuss, Attorney at Law
    108 : Founder Friday w/ Dorian Bolden of Beyu Caffe, Durham, NC
     
    The BEST in commercial coffee equipment
    www.prima-coffee.com/keys
     
    Want the best plant based beverage for your coffee drinks? 
    www.pacificfoods.com/food-service
     

    • 53 min
    Bonus Valentine's Day Episode aka "My wife made me do it"

    Bonus Valentine's Day Episode aka "My wife made me do it"

    Okay, so today the tables are turned and I get interviewed by my loving and lovely wife, Lynnsy. Doing something like this podcast requires a good deal of support, encouragement, and patience from the people around us. My wife is the epitome of those things and more. When she came to me with this idea was very hesitant but she has convinced me to let her interview me for a Valentines Day episode to explore some fun stories from my career, completion, and also how coffee brought us together. Seems pretty appropriate right? Coffee brings us all together. 
    So if you want to hear about how latte art got me married, why you should check your ego before you blog, what happened to me in that I needed to call my wife from a pay phone in Vegas, and more, then this episode is for you!
    Thanks, Lynnsy.  I love you more than coffee. 
     
    Visit our sponsor! (My wife)
    Storytree Creations 
     

    • 54 min
    Prioritizing your Work

    Prioritizing your Work

    It can be hard to organize all the responsibilities you take on when in a leadership role in the cafe. When we don't order our work well it leads to giving too much time and energy to things that seem important in the moment only to get further behind. Today we chat about three categories to place our work under and how to prioritize you work to thrive as a manager or cafe leader.  
     
    Related episodes:
    Please Clarify
    Don't Just do It : Delegation
    Managers Top 3
     
     
    Links:
    wwww.keystotheshop.com/consulting
    chris@keystotheshop.com
     
    Visit our Sponsors! 
    Painless and accurate ordering and inventory 
    odeko.com/keystotheshop
     
    Batch Brew like you never thought possible:
    Ground Control Cyclops Brewer 
     
     

    • 10 min
    201 : Igniting your Curiosity w/ Cody Gough of the Curiosity Daily Podcast

    201 : Igniting your Curiosity w/ Cody Gough of the Curiosity Daily Podcast

    Curiosity is the reason we got into coffee. As we go on in our careers though, the world we thought was so big becomes much smaller. We learn the rules, the ropes, and we get busy with the business of coffee often at the expense of being fascinated by it. 
    Today we will be discussing the importance of curiosity and how it has a tremendous impact on our personal and professional lives. To do this I am joined by someone who's job it is to inspire curiosity in people around the world, Cody Gough!
    Cody Gough is the executive producer and co-host of Curiosity Daily, an award-winning daily science podcast from Curiosity.com. Curiosity Daily was recognized as the Best Technology & Science Podcast in the 2019 Discover Pods Awards, and was recognized as the Best Science & Medicine Podcast at the 13th Annual Podcast Awards. Cody's broadcasting background includes more than a decade of experience working at Chicago’s 720 WGN Radio in both on-air and production roles. He’s also a seasoned podcaster with The GonnaGeek Podcast Network, an accomplished commercial actor, and former cooking show host.
    I am so happy to have gotten a chance to speak with Cody. I really enjoy his podcast and believe that what we discuss here today will, not only ignite our curiosity, but will help us break out of our ruts and explore the world around us a bit more deeply. The return on investing in curiosity is immeasurable. 
    We will discuss:
    How Cody has developed more curiosity through the show What role curiosity plays in producing Nobel Prize winners Why curiosity makes you better at hospitality The importance of outside interests and hobbies Steps to take in igniting your curiosity Some of the coolest hangs Cody has learned from his show  
    Links:
    www.Curiosity.com
    Cody on Twitter
     
    Related episodes:
    165 : The Art of Deep Listening w/ Oscar Trimboli
    137 : Essential Books for your professional Development
    112 : The Power of Story w/ James Harper
     
    The BEST in commercial coffee equipment
    www.prima-coffee.com/keys
     
    Want the best plant based beverage for your coffee drinks? 
    www.pacificfoods.com/food-service
     
     

    • 48 min
    Don't Waste Problems

    Don't Waste Problems

    Problems come up all the time in the cafe. We deal with them as best we can but often we are leaving a lot of value on the table with the ways we attack the issues we encounter. Today we are chatting about how get your problems to work for your companies benefit and not let them go to waste. 
     
    Related Episodes:
    SOPs FTW
    Communicate, Duplicate, Repeat
    Being the Point of Clarity
     
    Links:
    wwww.keystotheshop.com/consulting
    chris@keystotheshop.com
     
    Visit our Sponsors! 
    Painless and accurate ordering and inventory 
    odeko.com/keystotheshop
     
    Batch Brew like you never thought possible:
    Ground Control Cyclops Brewer 
     

    • 7 min

Customer Reviews

RevDottie ,

Wealth of Information

I’m getting ready to open up my own small coffee shop, plus I love all things coffee - this podcast covers all you’re wanting and or needing to know! Very professional, very well done! Thank you Keys to the Shop!

tinkymo25 ,

Awesome podcast

I was looking for podcasts about starting a coffee shop to running one & basically everything in between, and this by far is the best one. I love all of your interviews with real shop owners and other interesting people. Everyone is amazing. You have given me the hope and courage to soon start my business. Things I have never thought of are covered in your podcasts. I’m so glad I was bored one day at work ( yes i know i should have been working lol) other wise I would not have found you. Love you guys.

whackolantern ,

The resource I’ve been looking for!

I’ve been binging Keys to the Shop since I found it. As someone who is passionate about coffee, has always dreamt of owning a cafe, but is TERRIFIED of opening a cafe and failing and therefore having my dreams crushed - this podcast is exactly what I’ve been looking for! Chris is a genius for thinking of this concept for a podcast, and for executing it in such a relevant, approachable, and useful way.

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