741 episodes

Keys to the Shop is a podcast designed to provide the coffee retail professional, with insights, inspiration, and the tools you will need to grow and advance your coffee career or coffee business. Together we learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about barista work, management, leadership, personal development, and anything else that will help you achieve success.

Keys To The Shop : Equipping Coffee Retail Professionals Chris Deferio

    • Arts
    • 4.8 • 221 Ratings

Keys to the Shop is a podcast designed to provide the coffee retail professional, with insights, inspiration, and the tools you will need to grow and advance your coffee career or coffee business. Together we learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about barista work, management, leadership, personal development, and anything else that will help you achieve success.

    Seeking to Learn Across Age Divides

    Seeking to Learn Across Age Divides

    Especially important for the younger generation is access to the wisdom and experience of those who have gone before. Older coffee professionals can also benefit from the drive and perspectives of the younger. Problem is that we tend to only converse with and stick to your own age group and the benefit of cross generational communication is lost. 
    On today's Shift Break we will be talking about mentorship and the importance of seeking these intergenerational relationships and the benefit it brings not only to our own development as individuals, but to the industry as a whole. 
    Related episodes:
    349 : Talking About 21st Century Coffee w/ Kenneth Davids 397: Diversity and The Color of Coffee w/ Keith Hawkins, The Color of Coffee Collective 127 : Passion and Curiosity: A conversation w/ Starbucks Global Sr. Project Manager, Major Cohen 003: The Role of Mentorship in Specialty Coffee w/ Pete Licata 339 : What Good Barista Training Produces 228 : Cracking the Leadership Code w/ Alain Hunkins Visit our Sponsors!!!
    The best espresso machines in the world!
    www.lamarzoccousa.com
     
    Custom branded mobile apps for your shop!
    www.espressly.co.

    • 14 min
    414: Secret Ingredients for a Successful Coffee Shop

    414: Secret Ingredients for a Successful Coffee Shop

    The barrier of entry for getting a coffee shop open is lower than ever. Many have the idea that if they can get the shop open, then they have succeeded. But the test is not only about whether you can open a shop, or even if you can keep it open, but how do you make something that is truly great and successful? 
    On today's episode we will be talking about a few ingredients that must be present in the mix of a coffee shop from the beginning in order for all the components we assemble in the race to open, to work together and create something truly greater than the sum of its parts. 
    These things are not readily apparent but are necessary nonetheless, and are what separates the average coffee shop from one that is long lasting and impactful. 
    We cover: 
    Culture of caring Service mindset internal and external Its not just a recipe of the assembly…it’s the soul Make the intangible tangible Long term success is based on roots and patience Self knowledge and acceptance of risk in refinement Values in action Not getting mired in the details but tending to them / Ability to judge success in mission and big picture Listen to these episodes next:
    374: Opening a Coffee Shop: Fantasy vs Reality (w/ bonus commentary)” 283 : 5 Bad Reasons to Open a Coffee Shop 329 : How to Teach Company Values to Your Staff 223 : Building a Financially Resilient Business w/ Andrew Carroll 239 : 5 Best Practices for the Best Small Business w/ Henry Lopez 141 : The 27 Challenges Managers Face w/ Bruce Tulgan  
    Visit our awesome Sponsors!
    GROUND BREAKING BREWING MADE SIMPLE!
    www.groundcontrol.coffee
     
    THE BEST PLANT-BASED BEVERAGES ON THE PLANET!
    www.Pacificfoodservice.com
     
    30 years of resourcing you with the best products and education!
    www.coffeefest.com
    Use Code: "KEYS" for 50% General Admission
     

    • 33 min
    Menu Simplicity as Hospitality

    Menu Simplicity as Hospitality

    I mean, I like variety as much as the next person, but overly complex menus are overwhelming and create confusion for customers who rely on us to curate our offerings that meets their needs in a way that delivers quality over quantity. 
    On today's Shift Break we will be talking about how the pursuit of a simplified menu can be a powerful tool for hospitality and, in the end, creates a more memorable experience that customers are excited to share with others. 
    Related episodes:
    Building your Coffee Shop's Capacity from Simplicity Leaner Teams, Better Results Some Tips on Signature Drinks Sacrificing Productivity
    Visit our Sponsors!!!
    The best espresso machines in the world!
    www.lamarzoccousa.com
     
    Custom branded mobile apps for your shop!
    www.espressly.co.

    • 11 min
    413 : Coffee Education and Training at Origin w/ Fabiola Solano of Soy Barista

    413 : Coffee Education and Training at Origin w/ Fabiola Solano of Soy Barista

    In order to train people in coffee and barista skills you have to not only be a student of your subject, but also a student of your students and their unique context. In recent years we have seen an incredible explosion of coffee eduction in producing countries where the landscape of learning is among the most unique given their deep relationship with coffee. Today we will be talking with an educator whose commitment to learning and bringing understanding to this context is making great impact. I am excited to be chatting with Fabiola Solano of sOY barista in Costa Rica!
    As a certified with the Coffee Diploma and Authorized SCA Trainer (AST) in 2018, Fabiola began her preparation as a barista in 2013. She also has a bachelor's degree in business administration, a degree in marketing, and a specialization in hotel operations management. She is currently studying for the Certificate of Advanced Studies in Coffee Excellence at the Zurich University of Applied Sciences.
    She has dedicated herself to content creation since 2015 for her blog Soy Barista, always focusing on updated and relevant data for the Spanish-speaking community
    We cover: 
    Fabiola's entry into coffee  The unique landscape of Costa Rican coffee culture Training and educating on foundational information The importance of certifications and career tracks Best practices for training baristas Exploring all levels of quality Practical results of education on the local industry over time  Links:
    https://www.soybarista.com/en/home
    @soybaristacr
     
    Listen to these episodes next:
    294 : At Origin Roasting Revolution w/ Luis Fernando, founder of Amor Perfecto! 348: Founder Friday! w/ Benito Burmudez of Cafe Unido, Panama City, Panama! 335: A Better Business Model for Coffee Farmers w/ Thaleon Tremain of Pachamama Coffee 313 : Coffee Education and Training w/ Michael Phillips of Blue Bottle Coffee  
    Visit our awesome Sponsors!
    GROUND BREAKING BREWING MADE SIMPLE!
    www.groundcontrol.coffee
     
    THE BEST PLANT-BASED BEVERAGES ON THE PLANET!
    www.Pacificfoodservice.com
     
    30 years of resourcing you with the best products and education!
    www.coffeefest.com
    Use Code: "KEYS" for 50% General Admission
     

    • 52 min
    RoR # 22 : Master Insights on Roaster Maintenance and Care w/ Doug Graf, Vintage Coffee

    RoR # 22 : Master Insights on Roaster Maintenance and Care w/ Doug Graf, Vintage Coffee

    Setting up and maintaining a roaster for functionality, safety, and quality output is perhaps the biggest challenge of roasting. There are many variables and trades that go into it and it is easy to skip some steps, be less than detailed, and rush the project. I don't need to tell you, that is s a recipe for disaster. Perhaps nobody in roasting tech knows this more than the man who gets called to both set up roasters, and swoop in and deal with all sorts of emergency situations and repairs. Today on RoR we are talking with the legend, Doug Graf of Vintage Coffee. 
    Doug Graf has been rooted in the roasting, and roasting tech, repair and installation world for over three decades. From running his own family business for twenty years- to full time instal, repair, and consulting work for roasters over ten years, Doug Graf has maybe literally seen and worked on it all. Through his consulting company, Vintage Coffee, he provides consulting, training, repair and maintenance, plant design, and start up for coffee roasters of every size. Vintage is also a service representative for Canada for Loring Smart Roasters.
    As you might guess, he is also a very active member of the roaster guild where he generously shares his hard earned wisdom and runs the roasters tent at the guild retreats. 
    In our conversation we talk with Doug about his career and focus on his advice and insights on how we should approach setting up and caring for our roasters and roasting spaces, and what the most common mistakes are related to maintenance to help us avoid needless troubles in the roastery. 
    We cover:
     
     
    Task frequency Wait time and working with the trades Planning and patience Trusting experts Major mistakes we make Checklists and systems Anticipating the investment The DIY trap Intuition's role Links:
    www.vintagecoffee.ca Vintage Coffee on IG  Related Episodes:
    152 : Essential Advice for Starting a Roastery w/ Jen Apodaca RoR #9 Inside the Roaster’s Tool Kit w/ Kat Melheim of Black and White Coffee and The Coffee People Zine RoR #3: Making Contingency Planning a Reality w/ Andi Trindle Mersch of Philz Coffee Visit our sponsor ROAST MAGAZINE and subscribe! 

    • 49 min
    412 : Founder Friday! w/ Lem Butler and Kyle Ramage of Black and White Coffee Roasters

    412 : Founder Friday! w/ Lem Butler and Kyle Ramage of Black and White Coffee Roasters

    It's Founder Friday! Partnerships in coffee bars can be tricky things. You really have to make sure you have complimentary character traits as well as a unified s12et of values to help guide you through the ups and downs of business in a the cafe and roastery. Today we are talking with a couple of guys who have combined forces and have shown what is possible when these things are in place and you have a passion to serve  and advance both people and coffee. We are talking with Kyle Ramage and Lem Butler of Black and White Coffee Roasters! 
    Kyle and Lem are industry legends in their own rights. Each of their carerers has spanned the decades and has been punctuated with competition success. Lem and U.S. Barista Champion in 2016, and Kyle as U.S. Barista Champion in 2017. Along their careers they have been deeply involved in retail, roasting, and have been integral members of the global coffee community through their work and examples. 
    The founding of their cafe and roastery in 2017 was the combination their individual talents to create something new, powerful, and needed in the coffee space. They have been making waves in the industry since them striking a balance between accessible coffees, more extreme coffees, serving their staff and customers, and continuing to invest in competitions and the professional development of competitors. 
     This conversation is a look at their history, the development of Black and White, their own growth as owners, and the how of their approach to running one of the most respected brands in coffee. 
    We discuss:
    Careers and competition Training and complimentary strengths The founding of Black and White Taking on an existing customers base and staff Self awareness Listening to customers Developing a fresh approach to coffee Investing in their baristas The need to market coffee differently Creating inroads in roasted coffee offerings Where we need to go as an industry Links:
    www.blackwhiteroasters.com
    Instagram: @blackwhiteroasters
     
    Listen to these episodes next!
    396 : Founder Friday: Before + After Edition! w/ Jonathan Pascual of the Newly Opened Opo Coffee.   380 : Founder Friday! w/ Cary and Cindy Arsaga of Arsaga’s Coffee Roasters 359 : Founder Friday! w/ Nigel Price of Drip Coffee Makers NYC 273 : Founder Friday w/ Anne Lunnel and Charles Nystrand of Koppi Coffee Roasters, Helsingborg, Sweden  
     
    Visit our awesome Sponsors!
    GROUND BREAKING BREWING MADE SIMPLE!
    www.groundcontrol.coffee
     
    THE BEST PLANT-BASED BEVERAGES ON THE PLANET!
    www.Pacificfoodservice.com
     
    Reach out to KTTS!
    chris@keystotheshop.com
     
     

    • 1 hr 19 min

Customer Reviews

4.8 out of 5
221 Ratings

221 Ratings

WadeHugginsMusic ,

Thank You!

We are getting ready to open our dream and first coffee shop. Love the coffee content of course but also love the company culture content and business tips. @todandcoppercoffee appreciates you!

damanesr ,

My coffee industry university.

I have been given an invaluable foundation to pursue my coffee service dreams with confidence. These episodes will continue to be a text book I refer back to for the tried-and-true principles that make for success in hospitality

Noah 4579😃 ,

Highly Educational

Chris brings such a wealth of knowledge to the table, especially for young people like me. There are so many young baristas with dreams of starting our own shops someday, and this podcast provides so much raw data and accuracy that help understand the market and dissect what it would really take to make it in this business. I appreciate what Chris is doing, especially for the young entrepreneur. Keep up the good work!

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