600 episodes

Keys to the Shop is a podcast designed to provide the coffee retail professional, with insights, inspiration, and the tools you will need to grow and advance your coffee career or coffee business. Together we learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about barista work, management, leadership, personal development, and anything else that will help you achieve success.

Keys To The Shop : Equipping Coffee Retail Professionals Chris Deferio

    • Arts
    • 4.8 • 199 Ratings

Keys to the Shop is a podcast designed to provide the coffee retail professional, with insights, inspiration, and the tools you will need to grow and advance your coffee career or coffee business. Together we learn from experts both in and outside the coffee industry as they deliver specific, practical, and actionable advice about barista work, management, leadership, personal development, and anything else that will help you achieve success.

    RoR Live! at SCA #7 Will Frith, Building Coffee | The Rise of Asian Coffee

    RoR Live! at SCA #7 Will Frith, Building Coffee | The Rise of Asian Coffee

    Welcome to the 7th episode of the Rate of Rise Live Series! 
    The RoR Live Series is a project in partnership with Roast Magazine taking the popular RoR series on Keys to the Shop and to the SCA 2022 Global EXPO in Boston where we have some live face-to-face interviews with 10 of the coffee industry's brightest minds
    In this interview we are having a wonderful chat with Will Frith all about the current rise of Asian coffee. 
    Will Frith is a long time industry veteran with a broad range of experience as a barista, roaster, trainer and educator, and entrepreneur. He has been researching and working in the growing specialty coffee industry in Vietnam since 2012 and is the founder of the co roasting space Building Coffee in Ho Chi Minh City, Vietnam.
    Will is passionate advocate for Asian coffee and presented on this subject during the SCA expo. In our conversation with him we dive into the current rise of asian coffee in the industry and what we need to understand in order to support it and experience the wonderful variety it offers. 
    We cover:
    What has led to the current surge in asian coffee Specialty robusta Alienation / Differences in cultural preferences  Learning about emerging processes  Local ecosystem of specialty  How roasters should approach these coffees Sustainability connection  Most common questions and concerns The key of branding and connecting the consumer Links:
    Building.coffee
    Bel: Will's Coffee and Wine Bar
     
    www.keystotheshop.com
    Consulting and coaching: chris@keystotheshop.com

    • 32 min
    RoR Live! at SCA #6 Chris Kornman| Author of Green Coffee : A Guide for Roasters and Buyers

    RoR Live! at SCA #6 Chris Kornman| Author of Green Coffee : A Guide for Roasters and Buyers

    Welcome to the 6th episode of the Rate of Rise Live Series! In this interview we are talking with industry veteran, green coffee expert, and author of the new book "Green Coffee",  Chris Kornman!
    The RoR Live Series is a project in partnership with Roast Magazine taking the popular RoR series on Keys to the Shop and to the SCA 2022 Global EXPO in Boston where we have some live face-to-face interviews with 10 of the coffee industry's brightest minds
    Chris Kornman is a seasoned coffee quality specialist, writer and researcher, and the Lab & Education Manager at The Crown: Royal Coffee Lab & Tasting Room.
    He has extensive experience traveling in and purchasing coffees from East Africa and South America. Chris came up in coffee at the beginning of and through the 3rd wave coffee movement and has been deeply involved in many different facets of the green coffee trade through its many evolutions. 
    Today we are going to be discussing the world of green coffee buying, trade, and insights into how to approach it in a practical and ethical way. 
    We cover:
    Green buying and what's shifted over the years Density as an accessible measure of performance  What we need to be aware of now in varieties  Misconceptions of coffee based on origin Focusing on the people as a framework for sourcing Connecting to customer preferences in spite of ourselves Misconceptions about green buying  Humility and respect for the farmers Links:
    Buy the book! www.roastmagazine.com/greencoffee
    The Crown: Royal Tasting Room
    Subscribe to Roast Magazine! (Use code "ROR" to get $5 bucks off your subscription)
     
    www.keystotheshop.com
    Consulting and coaching: chris@keystotheshop.com

    • 39 min
    RoR Live! at SCA #5 Nicki Amouri of Caffe Amouri | Understanding Roast Curves

    RoR Live! at SCA #5 Nicki Amouri of Caffe Amouri | Understanding Roast Curves

    Hey! It is the 5th episode of the Rate of Rise Live Series! In today's conversation we sit down with the Roastmaster of Caffe Amouri Nicki Amouri to talk about really getting a grip on roast curves! 
    The RoR Live Series is a project in partnership with Roast Magazine taking the popular RoR series on Keys to the Shop and to the SCA 2022 Global EXPO in Boston where we have some live face-to-face interviews with 10 of the coffee industry's brightest minds
    Nicki Amouri is a Licensed arabica q grader, SCA certified roaster and barista as well as an SCA certified trainer. She is the Roastmaster and green buyer at Caffe Amouri in Vienna, VA where she also teaches roasting classes. 
    Nicki Presented some great information during the latest Roast Summit on the most curve and so I wanted to sit down with her to talk about how we should be approaching and utilizing the roast curve to best dial in our coffees for our customers. 
    We cover:
    Corolating taste to the curve Feedback and making adjustments Typical things that roasters get hung up on What to focus on to make a difference  Dialing in to your roaster Remaining agile as you become more settled in The excitement of the unknowns Links:
    www.caffeamouri.com
    Nicki's presentation at the Roast Summit
    Click here tp watch video of this interview on Roast magazine's YouTube channel! 
     
    Subscribe to Roast Magazine! (Use code "ROR" to get $5 bucks off your subscription)
     
    www.keystotheshop.com
    Consulting and coaching: chris@keystotheshop.com

    • 29 min
    RoR Live! at SCA #4 Anne Cooper of Equilibrium Master Roasters | How to Teach Roasting

    RoR Live! at SCA #4 Anne Cooper of Equilibrium Master Roasters | How to Teach Roasting

    For this 4th episode of the Rate of Rise Live Series! This time we sit down with one of my favorite roasters, Anne Cooper of Equilibrium Master Roasters to learn how to teach others to roast!
    The RoR Live Series is a project in partnership with Roast Magazine taking the popular RoR series on Keys to the Shop and to the SCA 2022 Global EXPO in Boston where we have some live face-to-face interviews with 10 of the coffee industry's brightest minds
    With over 25 yrs working in the coffee industry, Anne is an Australian Roaster who has gained extensive experience in many areas of the coffee industry as Barista, Café Owner/Manager, National Barista Trainer & Assessor, Head Roaster/Roasting Production Manager at both a National & International level. A certified Q Grader she regular judges competitions worldwide. With her consulting company, Equilibrium Master Roasters, Anne continues to develop her extensive roasting skills & knowledge with exposure to a wide range of roasting companies & machines and various roasting techniques / industry relevant processes & protocols – she is really passionate about passing on skills & knowledge to the next generation of flame keepers.
    In this conversation we dig into how a roaster should approach teaching someone to roast. If you have an apprentice roaster or are thinking you may want to train up some help then this episode will be very insightful. 
    We cover:
    Keys to building a curriculum Realistic time frames and structure Education, communication, teaching decisiveness  Learning to teach and tasting unrealized potential Patience and building confidence Creating a learning environment What we can get wrong about education   
    Click here tp watch video of this interview on Roast magazine's YouTube channel! 
     
    Subscribe to Roast Magazine! (Use code "ROR" to get $5 bucks off your subscription)
     
    Links:
    Equilibrium Master Roasters: www.eqmr.com.au  
    www.keystotheshop.com Consulting and coaching: chris@keystotheshop.com

    • 37 min
    Specific Expectations and Due Dates

    Specific Expectations and Due Dates

    For some reason we tend to think people can read our minds. When we communicate generally but expect specific results we are setting ourselves and everyone else up for a  lot of tension and confusion. 
    On today's Shift Break we will dive into the idea of communicating and resourcing your baristas and managers to fulfill specific expectations and using due dates to help give structure to directives and projects. 
    Related Episodes:
    330 : Establishing Systems in Your Coffee Shop
    Communicate, Duplicate, Repeat : Key habits that make information stick
    301 : Hiring and Training for Excellence
    025 : Mastering the Art of Training w/ Dave Stachowiak : Coaching, Leadership, education , and how to communicate your coffee and barista knowledge so it sticks
    Blog: Good Communication is “For Here”
     
    Looking for guidance, clarity, and solid solutions for your coffee business?
     
    Visit our Sponsors!!!
    The best espresso machines in the world!
    www.lamarzoccousa.com
     
    Custom branded mobile apps for your shop!
    www.espressly.co
     

    • 9 min
    346: Connecting People Through Coffee w/ Celeste Wong of The Girl in the Cafe

    346: Connecting People Through Coffee w/ Celeste Wong of The Girl in the Cafe

    We take for granted the kinds of interactions and connections we make in the course of our daily professional barista lives. An incredible variety of people with unique and interesting stories and perspectives pass through our doors daily. Coupled with the story of coffee itself, this business is a rich and fascinating one. Those are the motivations that led today's guest, Celeste Wong into the coffee industry and inspired her to start The Girl in the Cafe. 
    Originally from New Zealand, Celeste is has held top positions in leading artisan cafes all over the world for over a decade. Since migrating to the UK, she has been listed as one of London’s top five Baristas in The Financial Times and noted for her excellence in a plethora of other publications.
    With an Honors degree in Commerce & Design she is also an actress, with notable success in her roles in front of the camera, including her last feature-film becoming the highest grossing independent film of the year in New Zealand that won multiple awards internationally.
    Celeste produces and curates social media content for her own platform and other brands.  She writes and consults on a range of services for cafes and lifestyle brands. 
    In this conversation we get to experience the arch of Celeste's career from coffee as a job, then coffee as a career, -to the epiphany that led to her starting and growing The Girl in the Cafe. 
    There are some wonderful insights here and I hope you enjoy!
    We cover:
    Beginning her coffee career in cafes Learning from serious professionals Love hate relationship with coffee Developing The Girl in the cafe platform Goals and personal lessons Reflecting coffee to consumers with empathy Finding your voice Memorable insights gleaned form the show Desire for the industry Links:
    www.thegirlinthecafe.co.uk
    Instagram: @The_girl_in_the_cafe
     
    Related episodes:
    206 : The Emotional and Social Impact of the Cafe Space w/ Noa Berger
    242 : A Conversation with James Hoffmann
    024 : Chermelle D. Edwards, The Coffeetographer : Documenting Art and Culture Through the Lens of Specialty Coffee : Barista Culture, Consumer Experience, Movements in coffee culture
    257 : A Conversation w/ Morgan Eckroth of MorganDrinksCoffee!
    Visit our amazing Sponsors!
    www.groundcontrol.coffee
    www.pacficfoodservice.com
    www.coffeefest.com
     
     

    • 57 min

Customer Reviews

4.8 out of 5
199 Ratings

199 Ratings

A S (apple) ,

Community

Makes me feel more connected to the coffee industry with great interviews from an insider’s business perspective. Pairs especially well with coffee

Arlie K ,

Cheers! ☕

This show is like my morning coffee - warm, stimulating, and a can’t miss part of my content diet! Every episode is packed with valuable information for cafe owners and coffee professionals. If you're in the industry, it's a must-listen!

theblackbanshee ,

Invaluable

As a first time cafe owner this has been such an encouraging and inspiring podcast.

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