22 episodes

KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. We’ll share our own stories and feature interviews with successful startup founders and marketing experts.

KickoffLabs On Growth KickoffLabs

    • Marketing
    • 5.0, 3 Ratings

KickoffLabs On Growth is a podcast aimed to help you launch and grow your business. We’ll share our own stories and feature interviews with successful startup founders and marketing experts.

    Travlwear successfully funds over $95,000 on Indigogo after amazing KickoffLabs Campaign

    Travlwear successfully funds over $95,000 on Indigogo after amazing KickoffLabs Campaign

    Today I’m talking to Luke Rafla-Yuan from Travlwear. They had recently wrapped up a successful KickoffLabs campaign and launched their travel backpack for photographers on Inidgogo. By the time you’re hearing this they were successfully funded at 95 thousand dollars.

    In this episode you’ll learn how KickoffLabs helped them validate the business, how they ran a referral campaign by keeping the rewards simple, built a product they wanted to buy, what percentage of your ideal crowdfunding raise you should spend on marketing, and how you could use Facebook Messenger to answer questions from potential customers during your launch.

    • 26 min
    How Passfolio Went from Zero to 16,000 People on their App Waitlist

    How Passfolio Went from Zero to 16,000 People on their App Waitlist

    Learn how David used KickoffLabs to validate the Passfolio business and got over 16,000
    people signed up on their wait list. With over 25,000 word of mouth views from KickoffLabs sharing to their
    campaign, you'll see why it was a success. You'll also learn why a new CS grad from Stanford made a
    hard right turn to go to law school instead of cashing straight in as an app developer after school.

    • 26 min
    How Esports One Mobilized a VIP Influencer Program to Crush Their Marketing Goals

    How Esports One Mobilized a VIP Influencer Program to Crush Their Marketing Goals

    Sharon shared specific tactics they've used to get there with KickoffLabs and without spending a dime of company money on advertising. You'll learn how they seeded their campaign in online discussions, targeting specific customers online, built a VIP Program, and motivated people to share their brand!

    • 31 min
    How Zenus collected 25,000 leads without ads using KickoffLabs

    How Zenus collected 25,000 leads without ads using KickoffLabs

    Zenus leveraged KickoffLabs, saved a ton of money, and has been able to focus on their core product instead of lead generation tools.

    With zero dollars spent on ads, the KickoffLabs campaign has collected over 25,000 email addresses at a 33% conversion rate, with a 60% viral boost... word of mouth leads generated via KickoffLabs referral codes!

    • 39 min
    Qualifying leads, choosing weekly winners, and setting your own rules!

    Qualifying leads, choosing weekly winners, and setting your own rules!

    This episode is all about your questions. Today we answer whether or not you should try to restrict access by location or lead qualifications and if it's a good idea to announce weekly winners for your contest. If you have a question you'd like us to answer on the podcast you can email josh@kickofflabs.com.

    • 11 min
    Founder Chat: Launching Shopify Reward Campaigns for KickoffLabs

    Founder Chat: Launching Shopify Reward Campaigns for KickoffLabs

    Go behind the scenes as we deliver on a customer request for integration with existing Shopify stores in a weeks time.
    Learn how we validated the work and how we’ll prove success going forward.

    • 17 min

Customer Reviews

5.0 out of 5
3 Ratings

3 Ratings

Top Podcasts In Marketing