Kurt Squiers / AC/DC Beyond The Thunder

Kurt Squiers isn’t just a very successful ad guy who owns his own shop, he’s also acknowledged as one of the biggest AC/DC fans in the world. And he’s found a way to marry his two passions into one of the coolest podcasts around, AC/DC Beyond the Thunder. Today we talk to him about AC/DC’s impact on culture, the music world, and how marketers can learn from them as one of the smartest Rock brands in the world. 

00:18 - Kurt Intro

01:28 - The path that led to AC/DC

06:14 - The path to Beyond the Thunder

10:05 - Lessons learned from AC/DC

11:30 - Bands as brands

12:37 - Difference in branding between AC/DC and KISS

15:13 - Articulation of AC/DC the brand

17:33 - AC/DC never sold out

18:52 - Tone of Voice

20:43 - AC/DC being rebellious but loved

23:02 - How does AC/DC adapt as a brand

25:51 - What’s the closest AC/DC has come to a ballad

26:15 - AC/DC selling music to brands

28:52 - Licensing music from AC/DC and dealing with the band

31:56 - What other bands are brands?

32:22 - Bon or Brian?

37:40 - Summation of what we’ve learned from AC/DC

Additional Resources

https://www.linkedin.com/in/kurtsquiers/

https://beyondthethunder.com

https://twitter.com/ACDC_Podcast

https://www.facebook.com/ACDCBeyondtheThunder

https://www.instagram.com/squiersllc/

https://www.youtube.com/channel/UCMCcQV5fUzeV4C5odzyn4wA