KXplores Emerging Research: Cara develops a new measurement for her survey

Demographic data – like age, gender, and location – are easy to quantify in a survey. But feelings, thoughts, attitudes? Social scientists use measurements to assess values, perceptions, and other non-tangible factors in surveys. Dr. Cara Lawson with the Department of Agricultural Communication, Education, and Leadership at Ohio State developed a new measurement for her national survey to test public perception of the farmer’s role in climate risk.