Event Experience

Bizzabo
  • 5.0(26개의 평가)
  • 마케팅
  • 월 2회 업데이트
Event Experience

Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

  1. 2일 전

    Elevating Attendee Experiences Through Event Tech – A Conversation with Forbes

    In this episode of Event Experience by Bizzabo, host Rachel Moore welcomes Sydney Melin, Executive Director of Audience and Community Marketing at Forbes, to discuss the role of event technology in enhancing attendee experiences. Sydney shares insights on how Forbes uses event tech to streamline processes and improve engagement, highlighting the importance of integrating technology to provide a seamless experience for attendees. Sydney Melin emphasizes the significance of using event technology not only for event management but also to enhance the attendee experience. She shares examples from Forbes' events, such as the CMO Summit, where they achieved an 80% app adoption rate, demonstrating the effectiveness of using a centralized platform for session registration and communication. Sydney also discusses the potential of AI in post-event communication to maintain engagement and improve future events. Here’s what you’ll hear about in this conversation: How to utilize event technology to enhance attendee experiences and streamline communication. The importance of regularly reassessing and updating your event tech to ensure it meets current needs and capabilities. How to engage with attendees post-event using personalized content and AI-driven tools to maintain community and gather feedback. For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/forbes-event-technology

    27분

  2. 2024. 12. 23.

    Embracing Non-Alcoholic Options and Wellness at Events with Elevate Travel Company

    In this episode of Event Experience by Bizabo, host Rachel Moore interviews Sarah Reuter, CEO of Elevate Travel Company, about her experiences and insights in the event industry. Sarah discusses the shift towards providing non-alcoholic options at events and the importance of mindfulness in both professional and personal lives.  Sarah shares her personal journey with alcohol and addiction, emphasizing the need for inclusivity and healthier lifestyle choices at events. The conversation highlights the evolving landscape of event planning, where offering a variety of options, including adhering to dietary restrictions and offering non-alcoholic beverages, is becoming increasingly important to cater to diverse attendee needs. Here’s what you’ll hear about in this conversation: The events industry is increasingly focusing on providing food and beverage options to cater to healthier lifestyle choices and inclusivity. Sharing personal experiences with alcohol and addiction can empower others to be open about their own experiences, reducing stigma and promoting inclusivity in event planning. The industry is evolving to offer more varied food and drink options, allowing attendees with different needs the ability to enjoy social aspects without feeling singled out or pressured to consume alcohol. Mentioned in this episode Sarah Reuter Elevate Travel Company Jessica Zweig The Feminine Frequency Business School Club Ichi For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/elevate-travel-company-non-alcoholic-events

    38분

  3. 2024. 12. 16.

    Community-Led Events, Diverse Audiences, and Innovative Activations with IMEX

    In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Carina Bauer, CEO of IMEX Group, about the recent IMEX America event. Carina discusses the unique aspects of the event, including the introduction of a Brand Experience Summit aimed at bridging the gap between marketers and the events industry and the importance of community-led events that enhance the overall experience for attendees. Carina emphasizes the significance of building a network within the events industry and the need for event planners to prioritize their time effectively. She highlights the value of partnerships in delivering specialized programs and the importance of creating personalized experiences for different sectors of attendees. The episode also touches on the long-term strategic goals of IMEX and the importance of innovation and incremental improvement in the events industry. Carina Bauer is passionate about the business events sector and its impact on the world, taking a particular interest in issues around sustainability, diversity and inclusion, and mentoring the leaders of tomorrow. Carina also takes a keen interest in leadership development, and organizational best practices and culture. Here’s what you’ll hear about in this conversation: Learn the importance of building a network in the events industry to avoid feeling isolated and to gain support from peers. Hear how IMEX America focuses on creating a community-led event experience, allowing attendees to craft unique micro experiences within the larger event. Understand the significance of stepping back to prioritize tasks effectively, ensuring time is spent on the most impactful work for event planners. Mentioned in this episode Carina Bauer IMEX Group Julius Solaris Miguel Neves Skift For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/imex-carina-bauer-community-innovation

    36분

  4. 2024. 12. 09.

    Beyond the Budget with Ashley Casal

    In this conversation, Rachel Moore and Ashley Casal delve into the intricacies of event planning, focusing on budgeting and financial forecasting. Ashley shares her expertise in managing event logistics, emphasizing the importance of understanding costs, setting realistic budgets, and communicating effectively with stakeholders. The discussion also covers the significance of vendor relationships, the necessity of organization in budgeting, and practical advice for new event planners. Throughout the conversation, Ashley highlights the need for flexibility and creativity in maximizing event experiences while managing costs. Meet our panel Ashley Casal is the Director of In-Person Events at Catalyst, where she excels in crafting immersive event experiences that foster community and drive engagement. Known for her expertise in live event strategy, Ashley brings a creative and results-focused approach to connecting audiences with Catalyst's mission. Her shoes of choice for the all-day events are Cole Haan Oxfords.  Takeaways Financial Planning: Budget forecasting is essential for estimating financial needs and understanding ROI to make informed budgeting decisions. Event Management: Setting limits, leveraging sponsors, and investing in technology are crucial for successful event planning and maximization of the event budget. Attendee Experience: Food and beverage quality and collecting attendee feedback are vital for a positive attendee experience, which can inform future budgeting decisions. Operational Efficiency: Organization and building strong vendor relationships are key to effective budget management and potential cost savings. Flexibility in budgeting is necessary to adapt to changing costs. Mentioned in this episode Ashley Casal Catalyst For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/beyond-the-budget-ashley-casal

    28분

  5. 2024. 12. 02.

    Big Ideas on Tight Budgets with Zendesk, Catalyst, and Intuit Canada

    In this episode of Event Experience by Bizzabo, host Rachel Moore discusses tips for effective budgeting in 2025 with Noelle Feist, Senior of Global Strategic Events at Zendesk, Ashley Casal, Director of In-Person Events at Catalyst, and Rachel Burden, Head of Events and Sponsorships at Intuit Canada.  They highlight the importance of contingency planning, how creative thinking is the key to creating exceptional experiences on a tight budget, and how to manage-up when budgets are stretched thin.  Meet our panel Noelle Feist is the Senior of Global Strategic Events at Zendesk. In case you’re not familiar, Zendesk is a service-first CRM company that builds powerful and flexible software to meet the needs of any business. Ashley Casal is the Director of In-Person Events at Catalyst, the go-to resource on advancing gender equity at work, leading women's inclusion and advancement and helping organizations drive systemic change. Rachel Burden is the Head of Events and Sponsorships at Intuit Canada. Serving approximately 100 million customers worldwide with TurboTax, Credit Karma, QuickBooks, and Mailchimp, Intuit helps put more money in consumers’ and small businesses’ pockets, saving them time by eliminating work, and ensuring they have confidence in every financial decision they make. Here’s what you’ll learn in this conversation: How to define your event objective and allocate your budget accordingly Tips for creating a flexible budget  Ideas for keeping event costs low Mentioned in this episode Noelle Feist on LinkedIn Zendesk Ashley Casal on LinkedIn Catalyst Rachel Burden on LinkedIn Intuit Canada For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/tight-budgets-zendesk-catalyst-intuit-canada

    47분

  6. 2024. 11. 25.

    Cracking the Case of Generational Trends in Events with Sarah Gannon

    In this episode of the Event Experience podcast by Bizzabo, host Rachel Moore welcomes Sarah Gannon, director of corporate events at MathWorks, to discuss key trends and priorities for the year 2025. They cover the importance of strategic measurement, addressing generational considerations in event planning, and incorporating wellness into events. Sarah shares her journey in the events industry and offers valuable insights on how to create impactful and memorable event experiences while also emphasizing the importance of continuous learning and community involvement in the industry. Meet Sarah Gannon, a dynamic force in corporate experiential marketing with over 25 years of expertise in crafting impactful event strategies that leave a lasting impact and fuel company growth. She has worked with global giants like BMW, IBM, and GE, and now leads the Corporate Events Team at MathWorks, a Massachusetts software innovator accelerating the pace of engineering and science. Sarah serves as a Board Director for PCMA New England and has earned accolades like Meeting Professional of the Year from MPI New England.  Here’s what you’ll hear about in this conversation: How to use events as part of your brand’s broader communication strategy Where to find volunteering opportunities in industry associations for your career growth How to define your event’s clear purpose and measurement strategy Mentioned in this episode Sarah Gannon on LinkedIn Mathworks The Seven Husbands of Evelyn Hugo by Taylor Jenkins For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/sarah-gannon-generational-event-trends.

    28분

  7. 2024. 11. 18.

    Hosting 1,000 Dinners to Build Community with Sam Jacobs and Alon Alroy

    In this episode of Event Experience by Bizzabo, Rachel Moore moderates a discussion between Alon Alroy, co-founder and CMO of Bizzabo, and Sam Jacobs, CEO of Pavilion, focused on the intersection of events and community building for business growth. They highlight the importance of structure in event planning, the rise of smaller regional events, and the long-term benefits of community over immediate demand generation. Key points include how networking can be enhanced through structured events, the ROI of smaller micro-events, and how to measure the success of community building efforts. Alon Alroy is the co-founder and Chief Marketing Officer of Bizzabo. As a refresher, Bizzabo's Event Experience Operating System enables marketing and event teams to manage and scale their event programs. Alon helped build Bizzabo’s go-to-market teams since its founding in 2011.  Sam Jacobs is the founder and CEO of Pavilion, the world’s #1 private community for GTM leaders. Since 2016, Sam has bootstrapped Pavilion to be a network of over 10,000 go-to-market professionals in B2B tech. Here’s what you’ll hear about in this conversation: How crafting structure for your attendees enhances networking. How to see real ROI from hosting smaller events consistently.  How to play the long game of community building for overall revenue success.  Mentioned in this episode Sam Jacobs on LinkedIn Alon Alroy on LinkedIn Pavilion Community Behind the Cloud by Marc Benioff For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/sam-jacobs-pavilion-community.

    52분

  8. 2024. 11. 11.

    Knowledge Sharing is the New Networking with Christine Renaud

    In this episode of Event Experience by Bizzabo, host Rachel Moore interviews Christine Renaud, CEO and founder of Braindate. They discuss how Braindate fosters meaningful exchanges at events by moving beyond transactional interactions and into true knowledge sharing and the exchange of experience.  In 2008, Christine embarked on a ground-breaking mission: to transform gatherings into knowledge-sharing feasts. Fifteen years and over 1 million participants from 100 countries later, her technology company, Braindate has deeply enriched the lives of those who’ve engaged in meaningful exchanges. In 2015, Christine was selected as one of the “Most Innovative People in the Events Industry” by New York publication Bizbash, and also won the ‘Entrepreneur of the Year’ award in 2016 by Startup Canada.  She was also listed in 2018 as one of the Canadian Inspiring Fifty, honoring 50 women shaping the future of technology in Canada. Here’s what you’ll hear about in this conversation: How knowledge sharing improves your event ROI and attendee retention. How event professionals can design meaningful networking opportunities. How knowledge sharing works philosophically to foster a sense of belonging.  Mentioned in this episode Christine Renaud on LinkedIn Braindate.com Radical Acceptance by Tara Brach For the full transcript, mentions, and more, visit www.bizzabo.com/podcast/christine-renaud-knowledge-sharing-networking.

    27분
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Event Experience brings the best and brightest Event Experience Leaders together to share stories, tips, and lessons learned from creating some of the world's biggest events. Featuring conversations about event marketing, event management, audience engagement, and how to measure event success.

정보

  • 제작진
    Bizzabo
  • 방송 연도
    2019년 - 2025년
  • 에피소드
    100
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    전체 연령 사용가
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    © 2024
  • 웹사이트 보기
    Event Experience

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