225 episodes

Start and grow your very own online business, even if you have a day job and can only work late at night after the kids are in bed. Learn about affiliate marketing, search engine optimization (SEO), drop shipping, online course creation, copyrighting and more. Better still, learn the side-hustle hacks that you need to find time to make your business thrive. On the air since 2009, The Late Night Internet Marketing Podcast, hosted by Mark Mason, helps people just like you build an internet business.

Late Night Internet Marketing and Online Business with Mark Mason Mark Mason

    • Business
    • 4.9 • 103 Ratings

Start and grow your very own online business, even if you have a day job and can only work late at night after the kids are in bed. Learn about affiliate marketing, search engine optimization (SEO), drop shipping, online course creation, copyrighting and more. Better still, learn the side-hustle hacks that you need to find time to make your business thrive. On the air since 2009, The Late Night Internet Marketing Podcast, hosted by Mark Mason, helps people just like you build an internet business.

    Boost Your Website's Traffic: 17 Late Night SEO Optimization Secrets Unveiled

    Boost Your Website's Traffic: 17 Late Night SEO Optimization Secrets Unveiled

    Ever feel like your website's stuck in a virtual time warp? I'm Mark Mason, and in this juicy episode, we're serving up a feast of SEO optimization secrets that'll transform your online presence from outdated to outstanding. You'll join me on a thrilling ride through the labyrinth of Late Night Internet Marketing, where I spill the beans on rejuvenating a site that's been collecting cobwebs. And for those hungry for success, get the scoop on my exclusive offer of complimentary high-end coaching sessions to supercharge your digital strategy.

    Imagine giving your website a shot of adrenaline that rockets it up the search engine ranks—well, that's what you're in for with today's insights. From the nitty-gritty of fixing broken links and finessing your keyword game to the sweepingly strategic like ensuring your NAP data sings in harmony across the web, we're not skipping a beat. And because we love getting technical, we'll even peek under the hood at canonical tags and robotstxt files to keep those search engine bots happy. So, buckle up and get ready for a tune-up that'll make your site's traffic meter hit the red zone.

    • 28 min
    Explode Your Online Sales By Fixing 7 Common Copywriting Problems [LNIM259]

    Explode Your Online Sales By Fixing 7 Common Copywriting Problems [LNIM259]

    Embark on a transformative journey with me as we conquer the Everest of market communication—copywriting. Together with the wisdom of my friend and copywriting guru Ray Edwards, this episode guarantees an armory of tools and strategies to turn your writing hiccups into triumphs. We dissect the seven cardinal sins of copywriting and with each, present an elixir that promises to refine your message, resonate with your audience, and skyrocket your conversions.

    Ever wonder why some emails are the gate-crashers of the inbox party while others languish unseen? We'll reveal the alchemy behind irresistible subject lines and the secret sauce of personalization. And it's not just about the open rates—we're dishing out insider tips to craft compelling headlines, engage social media audiences, and optimize your landing pages to perfection. As a sports parent, I've mastered the art of balancing kids' schedules with the adrenaline of marketing success, and I'm sharing these anecdotes to illustrate that effective messaging can indeed be life's game-changer.

    But wait, there's more to this episode than tips and tricks—it's a heartfelt call to action for marketers. We hold the key to doors that might lead someone to exactly what they need, and it's our ethical duty to market with integrity. Using the analogy of a lifesaving cure, we explore the gravity of our influence and the potential to touch lives far beyond the reach of our campaigns. Tune in and equip yourself not just with the skills to boost your marketing, but with the awareness that every word can make a profound difference.

    • 34 min
    Unlocking Profitable Growth: 7 Unique Affiliate Marketing Niches That Set You Apart [LNIM258]

    Unlocking Profitable Growth: 7 Unique Affiliate Marketing Niches That Set You Apart [LNIM258]

    Ever felt like you're just one in a sea of affiliate marketers? Get ready to break away from the pack as we reveal seven under-the-radar niches that could skyrocket your content and commissions. This isn't your average niche advice; we're talking about unique angles that tap into your personal expertise and passions. As a former electrical engineer turned home automation aficionado, I share how authentic enthusiasm can transform your affiliate endeavors into a magnet for like-minded viewers and buyers. This episode promises not just inspiration but strategic insights into finding and fostering evergreen niches with serious growth potential.

    We're venturing into uncharted territory with affiliate markets that are begging for innovation - think drone photography gear, sustainable pet products, and the burgeoning world of RoboAdvisors. Each of these areas comes with its own set of challenges and rewards, from navigating regulations to discerning quality in a market prone to greenwashing. We dissect the appeal of subscription boxes for home bakers and why online coding boot camps could be your ticket to riding the tech wave to success. So, buckle up and let's explore how these unexpected niches can be the key to separating your content from the crowd and opening doors to profitable partnerships.

    • 27 min
    Amplifying Your Reach: The Magic of Content Repurposing [LNIM257]

    Amplifying Your Reach: The Magic of Content Repurposing [LNIM257]

    Unlock the secrets to transforming your digital footprint through the art of content creation and repurposing strategies that could redefine your online influence. In our latest episode, we delve into the indispensable role content plays in building trust with your audience, and we equip you with the tools to navigate the challenges of an ever-changing internet marketing landscape. From the robust potency of long-form material to the perilous dependence on external platforms, I lay bare the nuances of fostering brand equity and offer you a treasure trove of actionable insights to broaden your content's impact.

    Then, take a stroll down memory lane with me as we reminisce about the eclectic charm of Austin, Texas, from the vivid cultural tapestry to the mouthwatering Mexican cuisine shared with my mom. Meanwhile, we'll explore the cutting-edge realm of AI and automation tools like Opus Clip and Repurposeio, which are game-changers for solo entrepreneurs looking to amplify their content with efficiency and flair. These personal anecdotes and technological revelations entwine to bring you an episode that promises to be as heartwarming as it is informative, leaving you with a stronger sense of community and a bevy of techniques to elevate your content strategy.

    • 33 min
    Conquering the Messy Middle: Balancing Dreams and a Day Job with the 12-Week Year Strategy [LNIM256]

    Conquering the Messy Middle: Balancing Dreams and a Day Job with the 12-Week Year Strategy [LNIM256]

    Ever find yourself fighting to keep your dreams afloat in a sea of distractions and day-job demands? This episode peels back the layers of my own struggle as I wade through the "messy middle" of the year, aiming for those 2024 targets. You're not alone in the battle to manage personal projects alongside a career that doesn't always play fair with your time. Get a front-row seat to my balancing act, complete with the real-life ups and downs that come with a side hustle. And if you're looking for a secret weapon, I'm sharing mine: the 12-week year strategy. It's a goal management game-changer that's all about sharpening focus and speeding up your journey to success.

    No distractions can stop us, not even the high-octane allure of Formula One racing or the latest TV series that's just begging for a binge. We'll talk about how personal passions can throw a wrench in our productivity, and I'll reveal how I navigate the temptation without losing sight of the prize. You'll also discover practical moves to keep your eyes on the goal, from postponing pleasure to rallying your personal cheer squad for an extra push. Wisdom from the likes of Roosevelt and Churchill drops in, reminding us of the grit needed to face our fears and the urgency of action. So buckle up—we're on a mission to turn setbacks into comebacks and to fuel that fire within you to conquer every goal on your list.

    • 28 min
    Sharpening Digital Marketing Skills with Cutco Cutlery Sales Tales [LNIM255]

    Sharpening Digital Marketing Skills with Cutco Cutlery Sales Tales [LNIM255]

    Ever wondered how a set of knives could teach you the fundamentals of sales and digital marketing? Strap in as I take you through a blast from my past, sharpening our skills with the insights I gained from slinging Cutco cutlery across Texas during my college years. You'll hear tales from the trenches of Vector Marketing, where I learned to identify the perfect audience and polish a sales pitch that could slice through the thickest skepticism. It's not just about the gleam of those blades; it's how their direct selling approach carved out a space in my heart and mind, influencing how I tackle the digital marketing landscape today.

    This episode isn't just about nostalgia; it's a toolbox for your current marketing challenges. I'll dissect the art of the assumed close and the finesse required to turn objections into opportunities, skills as crucial now as they were then. We'll connect the dots from handling rejections at doorsteps to securing clicks in cyberspace, and I'll reveal how these principles power success in sectors as diverse as tech at IBM and the intricate world of semiconductors. Before you go, I extend an open invitation: reach out with your stories, seek advice, or just join our nocturnal tribe of marketeers. Remember, the spirit of late-night internet marketing lives on, one referral, one sale, one success story at a time.

    • 31 min

Customer Reviews

4.9 out of 5
103 Ratings

103 Ratings

malfoxley ,

Great show!

Mark highlights all aspects of digital marketing, SEO and more in this can’t miss podcast! The host and expert guests offer insightful advice and information that is helpful to anyone that listens!

Russel L D ,

Great Genuine and Sincere Insights

No other podcast has such a genuine purpose to help people in their day to day life and get over their fears and improve their life. Mark has great guests and actionable advice each and every week.

Butterflymilkweed ,

Great Side Hustle Tips

Hi Tim. Glad to hear you speak at FlynnCon1. Look forward to learning more from you on this podcast!

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