639 episodes

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Ray Edwards Show Ray Edwards

    • Business
    • 4.8 • 379 Ratings

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

    Connecting to the Pain

    Connecting to the Pain

    I was recently interviewed for the Marketer of the Day Podcast, hosted by Robert Plank.

    In this episode, we dig into some core marketing principles that I use and teach, and discuss how they relate to the system covered in my new book, Read This Or Die.
    00:00 Intro
    00:43 Nerves
    01:48 Ray's Unique Selling Position
    03:15 What's something unique that you've written copy for?
    04:58 Where do people fall short in the copywriting process?
    07:23 The importance of storytelling
    09:38 "Well, you've got it...Now what?" (The pain of Parkinson's Disease)
    12:03 The missing chapter
    12:40 DBS
    13:51 Any surprises?
    16:17 Are you exploiting this?
    17:54 Copywriting's role in the life-changing process
    20:37 Have I missed anything?
    24:00 Where do they go?
    24:26 On that quote...


    Links
    Read This Or Die - Click to order your copy of Read This Or Die, and claim your free, 6-video mini-course that I created to accompany the book.

    Marketer of the Day with Robert Plank - Get Daily Insights from the Top Internet Marketers & Entrepreneurs Around the World. Thank you to Robert for granting me permission to use this week's audio.
    How You Can Help
    Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

    Questions or comments?

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
    Get The Transcript
    https://www.rayedwards.com/624

    • 26 min
    How to Spill Your Guts: A Conversation With My Collaborator

    How to Spill Your Guts: A Conversation With My Collaborator

    This week, my friend and coauthor of Read This Or Die, Jeff Goins, joins me on the show for an in-depth conversation about the book, the collaboration, and the writing process.

    [00:00] Intro - A Face For Radio
    [03:50] Getting familiar with your own book
    [07:15] Where is your Vulnerability-Meter?
    [10:59] Describe our working relationship?
    [12:08] Am I your first?
    [14:56] What do you want the reader to get from this book?
    [15:43] Wakeup call from my wife...
    [17:00] How real change happens
    [19:34] The sales letter of the same name
    [24:49] Did you trust the process?
    [28:08] The 3 Rays
    [31:43] Why the denial?
    [37:40] Facing the hard truth
    [39:18] The ideal outcome for the reader
     
    Links
    Click Here to order your copy of Read This Or Die: Persuading Yourself to a Better Life
     
    Get The Transcript and Video
    https://www.rayedwards.com/623
     
    How You Can Help
    Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

    Questions or comments?

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 42 min
    Rebuilding Life from Rock Bottom

    Rebuilding Life from Rock Bottom

    I was recently interviewed on The Cliff Ravenscraft Show about my new book, Read This or Die.

    Since this book is, by necessity, so deeply personal, this interview was equally personal and somewhat challenging to get through. However, I felt that it encapsulated the message of the book so well, I asked for Cliff's permission to use the audio on my own show.

    My sincere thanks to Cliff Ravenscraft (a.k.a. The Mindset Answer Man) for making this episode possible. If you're not familiar with Cliff's work, I recommend you take a look at the links below.
    Links
    Read This Or Die: Persuading Yourself To A Better Life - The book releases on May 23, 2023. If you're reading this before that date, you can still claim a valuable free gift for pre-ordering your copy. 

    Cliff Ravenscraft - This is the main site for the Mindset Answer Man, Cliff Ravenscraft. I am a huge fan of Cliff's work, his outlook on life, and his passion for helping others. You'll find Cliff's notes (hah!) on this episode at this link.
    How You Can Help
    Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

    Questions or comments?

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
    Get The Transcript
    https://www.rayedwards.com/622

    • 1 hr 13 min
    A Glimpse Behind The Scenes

    A Glimpse Behind The Scenes

    This episode is definitely "off the cuff", but does have a clear inspiration. I've been listening to more intimate, less polished podcasts and started kicking around the idea of doing a secondary, more intimate, less polished podcast of my own.

    I hope to gauge my audience's interest in such a thing based on feedback from this episode...then proceed as planned regardless of the results.

    Have a comment to share about this idea? See the contact info near the bottom of this post.
    Links
    Train With Cliff Podcast - This is one of the inspirations I mentioned in the episode - definitely worth checking out.
    How You Can Help
    Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

    Questions or comments?

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 6 min
    How to Upgrade Your Clients

    How to Upgrade Your Clients

    This week, I have a potentially unpopular answer to a very popular question: How do I upgrade my clients?

    The serial-refunders, the constant complainers, the manipulators...and of course, people who are downright rude to you and your team. How do you avoid them? Even more to the point: How do you get the kind of clients you actually want?

    [00:00] How do I upgrade my clients?
    [00:46] You're not going to like this answer, but...
    [01:48] My $5,000 problem
    [03:08] What your company avatar should look like
    [04:13] It starts at the top (with you and me)
    How You Can Help?
    Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

    Questions or comments?

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
    Get The Transcript And Video
    https://www.rayedwards.com/620

    • 5 min
    How Much Is Too Much?

    How Much Is Too Much?

    How much "Authenticity" is too much? How much of your personal life should you share with your clients or followers?

    The answer depends on what kind of clients you want to attract, and that's what I'm talking about in this week's episode.
    [00:00] How much is too much?
    [00:23] Are you business deals transactional?
    [00:50] Or are they relational?
    [01:47] A real dilema
    [02:48] Here's the difference
    [03:40] My advice: Charge more, Work less
    [04:14] You set a higher price, AND...
    [05:17] I'm rebuilding my business to be E.P.I.C.
    [06:21] The truth about scalability
    [07:19] How to build an E.P.I.C. business of your own
    [08:36] I'm seriously considering this
    Links
    Interested in building your own Easy, Profitable, Interesting, and Carefree (EPIC) business? Send an email to ray@rayedwards.com with the subject "Epic Business" and let's chat.
    How You Can Help
    Subscribe to the show in Apple Podcasts or on Spotify, and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show.

    Questions or comments?

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
    Transcript and Video
    https://rayedwards.com/619

    • 9 min

Customer Reviews

4.8 out of 5
379 Ratings

379 Ratings

DG-06 ,

Such Rich Content

Glad to hear Sean back on the podcast. I think it was A TON to glean from this latest episode. 2020 was such a monumental year for a lot of reasons but it’s so unique and interesting to hear the navigation from a local stores perspective. Definitely some things to ponder on but this was another awesome and rich episode!

Annie&Gladys ,

The 💡 goes off

Fabulous for those looking to explore more… knowing there is more to gain out of life ♥️ Change is a step to receive abundance 🥳

CMCrz ,

One of my all time Fav podcast

Ray Edwards is so REAL and Encouraging! I love following him and find such value in everything he offers!
Today I’m listening and he hits a topic I recorded last week on my podcast (publishing tomorrow) - rather ironic! LOVE how we share the same Spirit! Thank you for all you do to help people Ray - I’m very grateful to “know” you! — Cynthia. Https://socalgardenhealth
Health by Design Podcast

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