612 episodes

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Ray Edwards Show Ray Edwards

    • Business
    • 4.8 • 379 Ratings

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

    Pessimists Are Fools: 5 Reasons Why This Is the Best Time to Be Alive

    Pessimists Are Fools: 5 Reasons Why This Is the Best Time to Be Alive

    This week, I invite you to tune out the continual stream of fear mongering and "doom and gloom" stories, and consider this: By every measurable statistic, life on Earth is better now than it ever has been.

    Yes, we still have problems that need solving...
    No, we're not perfect...but we're better than ever.

    This week, I'm giving you 5 reasons why now is the best time to be alive.

    [00:22] My premise: Things are better, and can get better still.
    [04:35] Why pessimists are fools, and optimists have a better life
    [06:40]Reason 1: Things are better than ever
    [07:25]Reason 2: The internet
    [09:47]Reason 3: Anybody can do anything
    [12:40]Reason 4: We can change our peer group
    [15:15]Reason 5: You can no longer escape your past
    [16:55] So...What do we do now? 
    [18:42] The most profitable way to do business
    [20:24] Grow in the structure of good mental health
    [22:49] The 20:1 ratio (give 20x's more than you ask)
    [24:42] Use your modern brain
    [27:24] Have an intentional mindset
    Links
    Factfulness: 10 Reasons Why We're Wrong About The World by Hans Rosling
    Watch One of Hans Rosling's Ted Talks on YouTube
     
    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
    Get The Transcript
    https://rayedwards.com/597

    • 29 min
    10 Rules For Rich Writers

    10 Rules For Rich Writers

    This week, I'm covering 10 rules for living a richer life, whether you're a writer or not.
    A rich life is not limited to (but can certainly include) money. My goal is a "richer life" - as in, a more satisfying experience on this planet.

    These are thoughts which I have adopted as beliefs. They have served me well, and will continue to do so as I strive to be better at following them.

    Try them for yourself, and I am certain you will see positive changes and ultimately, a richer life.
    [00:00] Intro - The rich writer's life?
    [01:13] Rule #1: Know what you believe, and why
    [02:05] Rule #2: Keep promises to yourself, and then to others
    [02:36] Rule #3: Respect the value of time
    [03:05] Rule #4: Feel your feelings...but don't wallow in them
    [04:07] Rule #5: Speak only when your words improve upon silence
    [04:18] The Daily Ray email newsletter
    [05:08] Rule #6: Don't worry
    [05:34] Rule #7: Motion precedes motivation
    [06:22] Rule #8: Laugh at yourself...but not all the time
    [06:35] Rule #9: Live deep
    [07:22] Rule #10: Get your satisfaction from the process
    [09:01] Everyone should write
    [10:10] Resolutions? Why wait...
    [11:00] My personal guide
    [13:28] My personal creed
    [14:26] Get personal coaching every month

    Links
    ThisIsMarketingSchool.com - Each month, get coached by me, and my team of certified coaches. We'll pull back the curtain so you can see what's going on behind the scenes in my business, as well as some of our wold-class clients. We share the best practices, templates, funnels, and marketing methods that have brought us more than $500,000,000 in sales. We don't just hand them over...we show you how to put them to work for your business.

    Watch This Episode On YouTube
    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
     
    Get The Transcript
    https://rayedwards.com/596

    • 16 min
    5 Common Copywriting Mistakes That Kill Sales Conversions

    5 Common Copywriting Mistakes That Kill Sales Conversions

    What do you do when your copy isn't converting the way you think it should?

    Trust me, the best copywriters in the world write the occasional dud...You put it out there, and it just falls flat.

    There are 5 common reasons your copy isn't converting, and on this week's episode, I'll explain how you can fix them all.
     
    [00:52] Reason 1: Failure to understand the "P" in the P.A.S.T.O.R. Framework
    [02:01] Reason 2: Not doing enough research
    [02:46] Reason 3: Not dealing with competing solutions 
    [03:49] Reason 4: Your not getting the offer right
    [04:45] Reason 5: Not enough editing, revising and rewriting your copy
    RayEdwards.com  - We're making major updates to my main site. It not only looks great, but there are some valuable FREE resources waiting for you here.

    And, you are one step away from accessing the ONLY personal coaching that gives you the help you need to sharpen your copy skills and your grow your business.

    Get Coached EVERY MONTH By Me and My Certified Coaches. We will show you what to do in your market, for your product or services … to make more money and increase your profits.

    Here Is What You Get When You Enroll In the Copy Academy Coaching Membership RIGHT NOW!
    Individual Private Copy Coaching Every Month ​Monthly Group Mindset Coaching ​Monthly Group Copy Critiques ​Monthly Group Q&A Calls ​Monthly Marketing Templates with Video Tutorials ​ My Signature Copywriting Training Courses: Copywriting Academy & Sales Copy System ​Full Access to My Digital Vault and Archives (Value over $21,000!) ​Access to Our VERY ACTIVE Private Circle Community ​ BONUS: Two Free Tickets To Our Next Live Event in 2023 (Dates and Location TBD) How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.
     
    Get The Transcript
    https://rayedwards.com/595

    • 6 min
    Noisy Quitting - Monetize Yourself!

    Noisy Quitting - Monetize Yourself!

    Now is not the time to hide in a bunker...waiting for the impending economic doom we hear about every day.






    What you should be doing is turning your knowledge and skills into a business built around your own personal brand.
    That's what we're talking about in this week's episode. 








    [00:00] Intro - Turning your knowledge, wisdom, and experience into a business
    [01:27] There's a storm coming...Batten down the hatches?
    [02:29] Being a personal brand
    [03:55] How we're transitioning at Ray Edwards International, Inc.
    [07:55] But if I build a personal brand, I can't scale, right?
    [08:46] 3 Reasons to build a personal brand
    [08:57] Reason 1: It's the fastest way to create income
    [10:31] Reason 2: You can build a citadel to protect your clients
    [11:20] Reason 3: Customer-funded acquisition of market share
    [14:09] Whats a brand?
    [15:50] Closing with a quote






      Links

    https://rayedwards.com/ - Check out the brand new rayedwards.com. There are plenty of valuable resources, free for the taking.

     





    How You Can Help

    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.











     
    Get The Transcript

    https://rayedwards.com/594

    • 17 min
    Copywriting Q&A - Round 2

    Copywriting Q&A - Round 2

    A couple of weeks ago, we did an episode devoted to the copywriting purists in the audience...A copywriting Q&A.

    That episode generated a lot of positive feedback, so this week, we're doing another round of questions submitted by some of our listeners. If you are (or want to be) a copywriter, I think you'll find some worthwhile knowledge inside.

    If you have a question, leave a comment below. I'm not sure when the next Q&A episode will be, but it largely depends on the quality and quantity of questions we receive...so don't be shy! I read every comment here and on the socials.
    [00:50] Question 1: How do I deal with "scope creep" when working for local clients? [06:50] Questions 2: How do I know what to charge to do some "minor touchups" on someone's copy? [11:20] Question 3: What's your favorite ad campaign of all time?
    Links
    https://youtu.be/ua5VfCVsDYo
    Tony Robbins Vintage Infomercial
    https://youtu.be/L8nt94LCyqY
    The Most Interesting Man In The World
    The Man In The Hathaway Shirt - A highly successful campaign by the legendary David Ogilvy which perhaps inspired The Most Interesting Man In The World campaign.

    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    Get The Transcript https://rayedwards.com/593

    • 17 min
    Ray and Sean Spill the Beans

    Ray and Sean Spill the Beans

    It was such a pleasure to welcome my son, Sean, back to the show. When the pandemic hit, it quickly became apparent that Sean would need to devote more time to our bricks and mortar coffee shop that we purchased together in 2017.

    In this weeks episode, I want Sean to explain what it was like to keep the business afloat amidst the shutdowns and restricted operations we faced here in the state of Washington. We both learned some valuable, life and mindset-altering lessons and I think some of those are universally beneficial to any business owner/leader.
    [00:00] Who is this Sean guy? [03:44] When the ship hit the sand [06:38] Restricted operations [07:51] A completely different point of view [09:02] What's the motivation? [12:07] Dealing with the politics and human nature [15:25] Differences for online vs. bricks and mortar businesses [20:47] What's changed at Revel? [27:45] As marketers, we ignore our customers... [29:05] These tactics work in the "real world", too [31:49] Spiritual transformation [32:41] The success bottleneck is here [34:01] Who's in control [38:46] Lessons from Desmond [43:46] If it doesn't work here... [45:21] Back to business
    Links
    A Rare (soon to be impossible) Opportunity To Work Directly With Ray Edwards - Click here to book a One-On-One with Ray

    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    Get The Transcript https://rayedwards.com/592

    • 50 min

Customer Reviews

4.8 out of 5
379 Ratings

379 Ratings

DG-06 ,

Such Rich Content

Glad to hear Sean back on the podcast. I think it was A TON to glean from this latest episode. 2020 was such a monumental year for a lot of reasons but it’s so unique and interesting to hear the navigation from a local stores perspective. Definitely some things to ponder on but this was another awesome and rich episode!

Annie&Gladys ,

The 💡 goes off

Fabulous for those looking to explore more… knowing there is more to gain out of life ♥️ Change is a step to receive abundance 🥳

CMCrz ,

One of my all time Fav podcast

Ray Edwards is so REAL and Encouraging! I love following him and find such value in everything he offers!
Today I’m listening and he hits a topic I recorded last week on my podcast (publishing tomorrow) - rather ironic! LOVE how we share the same Spirit! Thank you for all you do to help people Ray - I’m very grateful to “know” you! — Cynthia. Https://socalgardenhealth
Health by Design Podcast

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