543 episodes

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Ray Edwards Show Ray Edwards

    • Business
    • 4.8 • 372 Ratings

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

    The 5 Phases of a Prosperous Business - RELOADED

    The 5 Phases of a Prosperous Business - RELOADED

    This week, we decided to use some studio down-time to revisit our most downloaded, most commented episode, and strip it down to the meat and potatoes. The original episode, which you can find in its entirety here, focused on the importance of the order in which entrepreneurs should do things to successfully create a personal-brand based business.

    Three years later, the out-of-sequentialism problem still exists and the solutions in this episode are still valid. Even if you heard the original, this condensed, straight-to-the-point version can help you stay on track as you start or grow your business.
    Feature Presentation

    The premise for today’s podcast: Every person listening to this show can and should build a prosperous personal-brand business by following 5 proven phases.  

    If you get these phases out of order you will have problems. If you are frustrated with lack of traction in building your personal brand online, chances are you’re out of sequence.  

    If you want to start a platform-based, personal-brand business by taking your knowledge, your wisdom, your expertise, and your gifts and you can share them with people (the world) via the power of the Internet. You can establish your global reach for $50-$100 by creating a radio show (podcast), TV show (YouTube channel) and other various ways of having people communicate with you (social media). Many businesses have done just that. Casey Neistat  started out with a video camera and making movies and had no audience, no following, and built a seven million follower YouTube channel. Part of his company was purchased by CNN for $25 million last year. Peter McKinnon, a photographer, cinematographer, and videographer who lives in Canada has built a million subscriber YouTube channel.   It’s not just YouTube channels, there are people in all social media markets like Instagram, Facebook, and Pinterest. You know the names of the people who rule these marketplaces, but you may not know the people in the niches that are getting wealthy serving a small, few thousand people in their particular niche.
    “The internet and the ability to build a personal brand online is the great equalizer of all entrepreneurs.”  Ray Edwards

    5 Phases of a Prosperous Business

    Determine the meaning of life and the meaning of your business. Define your mission, your vision, your goals, and your tasks. Clarify your message. (Who you help, why they need you, what you do that helps) Create marketing materials. (Marketing that is clear, repeatable, and sticky.) Collect money.  (Give value first.)
    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 33 min
    You Are The Brand

    You Are The Brand

    You already are a personal brand, and as my friend Mike Kim says, you might as well be a better one. Personal branding isn't just for celebrities, public speakers, or internet gurus…It's for YOU! 

    This week's episode will help you make big strides in your own personal brand, thanks to Mike's expert advice.
    Feature Presentation
    Throughout my years of consulting and training, I have encountered a common sentiment among many would-be content creators - "How can I succeed when so many others are already doing what I want to do?"
    I get it...Most likely, you've already been inspired by content creators in your field of expertise. Perhaps you are even a devoted, multi-platform-following fan of some of them. Why would anyone choose your content over theirs? It's a one-word answer: You.

    Your personal-brand is where your power lies...It's not simply a battle of Your Content vs. Their Content - It's a Battle of the Brands. The fact is, even though someone else may have more resources than you (more time, more money, more support staff, better equipment), your personality, your style, YOUR BRAND, can serve as an equalizer. It's the unduplicatable part of your content, and Mike Kim has the knowledge to raise your branding game to a new level.

    Listen to the episode (or read the transcript linked below) Then, grab Mike Kim's book here.

    Links From This Episode
    You Are The Brand - The 8-Step Blueprint to Showcase Your Unique Expertise & Build a Highly Profitable, Personally Fulfilling Business. No matter where you buy your copy of Mike Kim's book, You Are The Brand, make sure you go to this official site to claim many awesome bonuses.

    Norm McDonald's Moth Joke - I mentioned it, so I felt the need to throw this in.

    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 1 hr
    5 Reasons Why Now Is Your Time

    5 Reasons Why Now Is Your Time

    So many of us still have life "on pause" as a result of the last 18 months. Regardless of where you are or what restrictions you're still facing, it's time to press play...It's time to move forward. This week, I'm giving you 5 reasons to show you why Now is your time.
    Spiritual Foundations
    "The wicked flee though no one pursues,
        but the righteous are as bold as a lion.
    - Proverbs 28:1, NIV
    Perhaps you're more familiar with the secular version, "Fortune favors the bold". In this economy, NOW is the time to be bold as a lion.

    Feature Presentation
    5 reason why now is your time:

    This is the Digital Revolution - The one we've been talking about for a few decades now is essentially just starting for millions of people who were rocketed into an online lifestyle due to the effects of the pandemic. We don't know the official numbers, but the amount of people buying, meeting and learning online has increased by at least TEN TIMES. This is the Wild West Economy, all over again (Fortunes will be made NOW) Chaos Rewards Optimism - Things are chaotic right now, but chaos rewards optimism and reflects whatever you expect of it. It's a new Inflection Point. Worldwide - More millionaires are being made now than ever in the history of the world economy. Exponential Growth is Just Around The Corner - Incredible advances in internet infrastructure and other technologies are priming the economy for giant leaps.
    Links From This Episode
    Be Your Own Copywriter - This live, cohort-based, interactive learning experience is the most effective way to get the power of persuasive copywriting. This isn't a series of pre-recorded lectures - This is a virtual classroom environment where you get results - in class! Every piece of copy you need to launch your product, service, membership, course or offer will be completed by the end of this program. You'll learn how and when to deploy each piece, AND have your copy reviewed by expert copywriters and your cohorts. The doors close soon, so don't wait - click here to reserve your seat.

    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

    • 11 min
    5 Failure Factors of Highly Ineffective Entrepreneurs

    5 Failure Factors of Highly Ineffective Entrepreneurs

    This week, I'm asking you to do some self-reflection (check yourself, before you wreck yourself.) I'm offering you 5 "Failure Factors" that can paralyze entrepreneurs if left unchecked.

    The good news is this: Even if you see some, or all of these factors in yourself, there is a simple solution. That's what I'm giving you in this week's episode.
    Spiritual Foundations
    "In the morning, Lord, you hear my voice;
        in the morning I lay my requests before you
        and wait expectantly."
    - Psalm 5:3, NIV
    How is it possible to stay spiritually centered in a world prone to chaos? This verse from Psalm gives us a pretty good recipe: Start your morning by speaking God - Then LISTEN for His voice throughout the rest of the day.

    Tip Of The Week
    Here's an app that fixes a recurring, expensive problem for many of us: Forgetting to cancel things we're not using. You may even see the charge pop up and think, "Oh yeah, I need to cancel that.", but the subscription rolls on for a few months until you actually do it.

    Truebill takes care of this in a simple, almost magical way. It keeps track of all your subscriptions and allows you to cancel unwanted ones with a single click. Amazing!

    Feature Presentation
    This week, I'm breaking down 5 factors that can be dream-killing kryptonite for entrepreneurs:

    Drifting (You MUST NOT drift. You need an intentional destination) Complaining (If you're complaining about things that are not in your control, stop it. If you're complaining about things you can control, stop it...and fix the thing that you're complaining about.) "Victiming" (It might give you some quick pain relief, but this fixes nothing) Comparison vs. Creation (Don't worry about who's doing it better, keep creating! The more you create, the better you will get) Procrastinate vs. Publish (You're not perfect. You're content will not be perfect. Don't let striving for perfection lead you to producing nothing.)
    Links From This Episode
    Write an Email Series That Sells - My free workshop that happens on July 8, 2021. This is a live, cohort-based workshop that will teach you how to create must-open subject lines and how to sell using stories. If you want a sample of how effective this style of learning is, just sign up and show up...no investment required.

    Truebill - No more forgotten free-trials or hidden subscriptions. Track them all and cancel with a click.

    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook - This is a friendly group of writers, entrepreneurs and coaches who share ideas and helpful advice.

    • 19 min
    How We Hit Our First 100% Success Rate

    How We Hit Our First 100% Success Rate

    In this week's episode I want to talk about what I believe to be the future of online education - Cohort Based Learning. This isn't a new concept, but it IS revolutionary. After all, a revolution is simply a return to the beginning. Cohort-Based learning fills in the missing pieces that we sacrifice when we're not in a physical classroom: The interaction, the community, the time constraints, the accountability...those are all invaluable educational tools that are stripped away with traditional digital courses.

    This Cohort-Based format is why, after over a decade of teaching, I had my first 100% successful completion rate. Not completion as in "people showed up and listened to me lecture them"...Completion as in, they showed up and DID THE WORK they came to learn how to do.

    Whether you're the teacher or the student, this is the format that will get you the results you're looking for. I'll break down all the why's in this week's episode.
    Spiritual Foundations
    "A slack hand causes poverty, but the hand of the diligent makes rich."
    - Proverbs 10:4, EIV
    Is this God's warning to us that unless we toil our life away we will have nothing? No. This is God's reminder to work diligently - Do the right work, at the right time, in the right way.

    Tip Of The Week
    My tip this week is to get your Inbox organized with the help of Sanebox.

    Sanebox uses advanced AI to organize your email, keeping only the right stuff in your inbox. I know the email client or website you use probably has filters and rules to organize your email, but you likely don't use them and even if you do...Sanebox does it better. Click here to learn how.

    Feature Presentation
    This episode was inspired by two things: A course I recently taught, and an amazing article by Wes Kao.

    Before I get started, let me say that I don't think traditional, prerecorded digital courses are going away. This is still an on-demand world and there will be those who prefer the self-paced, self-study route...especially if it's a subject that they're kind of interested in. However, for most serious students who have made the commitment to learn AND implement the material, I believe the cohort model is supreme.

    Okay, enough disclaiming...back to my two reasons for choosing this topic.

    The 100% Success Rate in the title isn't click-bait. It is a fact, and it was a first for me...literally. This was the first time that EVERY student not only learned the material, but also put it to use and produced a quality product that they were satisfied with. Don't get me wrong, I'm accustomed to seeing some success, but not this level...not everyone. Imagine if you owned a gym and on January 2nd, you got that huge wave of new customers who were determined to get in shape. Only, instead of quitting in a matter of weeks (or days), they all put in the work and actually achieved their goals. Buying a digital course is like joining a gym...it's the easy part. Doing the work is a different story.

    The results achieved in that class made me rethink my entire system of educating. People don't want a gym membership...they want the transformation. The cohort environment forced them to interact, to write, to revise, to be engaged - To do the work.

    If you're a course creator, you need to become intimately familiar with this format. This is what most of your students will be looking for. If you deliver can deliver what they want, your course completion rate, customer satisfaction rate, reviews, testimonials and revenue will be dramatically amplified.

    I want to acknowledge the author of the article I quoted extensively in this week's podcast, Wes Kao. I highly recommend you take a few minutes and read it in its entirety.

    Links From This Episode
    Write an Email Series That Sells - My free workshop that happens on July 8, 2021. This is a live, cohort-based works

    • 23 min
    Get 1 Million Views of YOUR Video on Tik Tok

    Get 1 Million Views of YOUR Video on Tik Tok

    Tik Tok may have started as a platform built for teens and tweens to post dancing videos and the like, but that is NOT what it is today.
    These days, it's a viable platform for marketing yourself and your business. But wait...there are plenty of those, why would you need another?
    Because, unlike most of the other big players, Tik Tok does not require you have a huge following before giving you exposure to their users. It's a viral-video machine and if you know how to put the right ingredients in, you can see growth at a speed that no other platform offers.

    My guest this week is a Tik Tok pro named Bryan Switalski. Bryan knows the viral-video recipe and he's got some great tips on how you can get started, TODAY.
    Spiritual Foundations
    Looking for some free business advice? Why not check in with the number-one business consultant I'm aware of...God! I know that some feel the need to keep those world's separate and that God has bigger fish to fry than helping you with business problems (or your football team's victory), but...I have evidence to the contrary.

    "If any of you lacks wisdom, you should ask God, who gives generously to all without finding fault, and it will be given to you."
    - James 1:5, NIV
    There is a great example of God's desire to partner with human beings to accomplish his purposes, and we'll dive into that in this week's episode.

    Tip Of The Week
    My tip this week is for an app called Boosted.

    This app is for those who want to create slick-looking videos for social media, without being a pro (or without paying a pro). You can quickly crank out impressive video that is formatted appropriately for whatever platform you choose. They also have a huge stock library of free videos. If you find one that fits your brand, you can actually have a video that uses pro-grade footage and impressive graphics in a matter of minutes. Definitely worth a look!

    Feature Presentation
    Tik Tok is huge with its millions of users. It's also hugely misunderstood by many entrepreneurs who have dismissed it as a place for kids to hang out. The platform was definitely focused on and built by the young, but much has changed. Millions of adults (your customers) are spending an incredible amount of time on Tik Tok, AND (this is where it gets really good for you) - YOU can have a video that gets thousands, even MILLIONS, of views, WITHOUT being a celebrity, or having a huge following.

    Bryan Switalksi is a StoryBrand Certified Guide & Business Coach who will share a (very recent) story of how one of his clients "blew up" overnight by posting the right kind of video. This is a highly motivating, take-action episode that will eliminate some of the myths associated with Tik Tok. If you've ever thought "I wish I would've gotten on _________ earlier.", then here's a chance at redemption.

    Links From This Episode
    Boosted - Generate professional looking videos, sized appropriately for all the major platforms, with just a few clicks.

    Bryan Switalski - Learn more about Bryan and his services at https://www.leverageclarity.com

    Bryan's Free Tik Tok Guide - This is a GREAT RESOURCE to get started with Tik Tok and Bryan is providing it for free.

    Be Your Own Copywriter - This is my new Cohort-Based course that will not only teach you how to write engaging copy that transforms your readers, viewers, members and followers into customers - BUT also helps you get the work done, in class - with support from me, my team of coaches, and your fellow cohorts. When you finish this live course, you will have every piece of copy you need to launch or re-launch your product, written, reviewed and ready for launch.

    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on th

    • 22 min

Customer Reviews

4.8 out of 5
372 Ratings

372 Ratings

Sarah Friess ,

A Must Listen!

I highly recommend listening to this podcast for inspiration! Ray and his guests discuss very valuable content!

Marisa Shadrick ,

Always Keeping It Real—love it.

Ray always brings excellent top speakers and offers high-quality content. From copywriting to business insights, he is a man who gives entrepreneurs value, practical advice, and hope. I enjoyed the episode "The End of Overthinking" with Jon Acuff; the discussion flipped today's challenges on its head. I purchased Acuff's book, "Soundtracks!" Ray never camps in the land of obstacles but navigates toward opportunities. As he says, we can choose to be victims or victors! This podcast will inspire and equip y

ryhorn25 ,

Amazing Podcast!

Ray always brings a ton of value to each episode. He also features incredible guests and is a very good interviewer. I’ve learned a lot since I started listening. My advice is to check it out.

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