568 episodes

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

Ray Edwards Show Ray Edwards

    • Business
    • 4.8 • 375 Ratings

Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. On this show, Ray helps you start, run, and grow their Internet-based businesses. The show includes interviews with well-known experts like Michael Hyatt, Jeff Goins, Dan Miller, Cliff Ravenscraft, Michael Stelzner, Amy Porterfield, Don Miller, and many others.

    Don't Hire a Copywriter

    Don't Hire a Copywriter

    Yes, I'm a professional copywriter, and yes, I think there are great reasons NOT to hire a professional copywriter...At least, not at first.

    This week, I'm giving you 5 reasons why you should NOT hire a copywriter.
    5 Reasons Why Every Business Owner Should Write Their Own Sales Copy
    [00:42] Unless you can competently write your own copy, you cannot confidently hire a good copywriter. This is because you will not know how to distinguish between good copy and bad copy. If you don't know how to write copy to begin with, every time you hire a copywriter, you'll be gambling large sums of money, hoping you get a good result, and never knowing why you did or did not. [01:18] Writing good sales copy requires you to know your buyers. You MUST develop deep, empathic knowledge about your customers, their problems, their desires, and their pain. There's no better way to do this than studying the people who buy from you. That is required to write good sales copy. [02:02] Writing good sales copy also requires you to develop deep, accurate knowledge about your product. You must know its strengths and shortcomings with your customers, and how to articulate your product's features and benefits in a way that causes people to want to buy. If you do a good job of writing the copy, you will end up improving the product in the process. [02:56] Nobody will care as much about the copy as you do. Because you are the risk-taking entrepreneur who's putting your neck out for this product, and for these people (your customers). There is no bigger stakeholder in the success of this enterprise than you. Therefore, no one will bring more sense of responsibility to deliver the best copy possible than you yourself. [04:03] Nobody else will spend as much time, write as many revisions, tweak the copy as often , or as carefully, as yourself. You need to get in there and write the copy. And then rewrite the copy. And then test the copy. And then work to beat your control. Once you've gone through this process with one big product and project, you may be ready to turn this over to a copywriter. Do not be in a hurry to do so.
    Of course, as I previously stated, I am a professional copywriter...Obviously, I feel there are times when hiring a copywriter is exactly the right thing to do.

    For instance, when:

    You cannot get satisfactory conversion rates yourself. You can no longer improve your conversion rates. You are objectively just not good enough to write it yourself anymore. You simply don't have time to do it yourself anymore because you're too successful. They can beat your control. In other words, they can write copy that converts better than your own winning copy.
    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 12 min
    A Single Page Can Change Your Life

    A Single Page Can Change Your Life

    How can a single page of writing change your entire life? That's what I'm proposing to you as the truth. Consider that IF my proposition is true, and you place this single page on your website, and you position it correctly, it can indeed change your financial destiny.

    There is a formula for constructing these pages, it is not difficult to learn, and once learned and implemented it can be used to bring money to you almost at will.

    And while money is not the answer to every problem, it is the only answer to some problems. Often, solving those few “money only” problems frees up your resources to solve the many others.

    Christ taught us, “You cannot serve both God and money". There is no prohibition against serving God, while having money serve you. This episode is a rapid-fire guide on how you can use one of these magical webpages to become more of the master of your money and have it serve you. It all starts with attracting the money you need to solve the problems only money can solve in your life.
    8 Questions You Should Answer In Every Sales Page You Create [08:54]
    Who are you, and why should I trust you? What do you have that can help me with my problem,? Do you understand my problem in the pain it causes me? How does your problem solution help me? What makes your solution different than everyone else’s, and why should I buy it? How can you assure me this will work? What happens if it doesn’t? How much is your product, and is the speed and effectiveness of your solution with enough to justify my paying your price? How do I get started, how do I pay you, and what happens then?
    Is that all there is to it? Nope...not even close, BUT that alone can greatly increase your page's effectiveness. If you have a page that isn't converting well, see if the copy clearly answers each of those questions. If not, you might have just found a quick fix.

    Want the in-depth, masterclass guide to creating a high performance sales page? I have a 5 Day Sales Page challenge starting in one week (1/17).

    Visit 5DaySalesPage.com to get this deal for a one-time payment of only $97Just to be clear, that price isn’t just for the knowhow, it’s for FINISHING a ready-to-deploy sales page, live in our group. See the class schedule (and a few awesome bonuses I’m throwing in) by going to 5DaySalesPage.com.

    Links
    http://5DaySalesPage.com - Visit this site to join the 5 Day Sales Page Challenge for a one time payment of only $97. By the end of this challenge, you'll not only have the skills to create the ultimate sales page for your product, you'll have your page completed! Click the link for all the information (Hurry! The challenge starts in one week and we cannot accept late entries.)

    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 16 min
    Be a Money Magnet

    Be a Money Magnet

    Can you attract money? I firmly believe that you can! And this belief doesn't stem from the "believe in it and it will come true" philosophy. This goes beyond wishful thinking and enters into one of my favorite topics: Mindset.

    We all know at least one person who seems to attract disasters...someone who always has some bad news to catch you up on. I don't think this is because they were "born under a bad sign", or other such nonsense - I think they attract disasters because they are looking for them. If you seek the negative in everything, that's likely what you'll find.

    Adjusting your mindset changes the way you view the world, and it changes the way the world views you. Your overall attitude about life will determine how people interact with you. This week, I want to talk about how you can change your mindset to attract wealth.
    [00:35] The law of wealth attraction [02:21] It's not about making money [03:19] Here's why...(The Protestant Work Ethic) [04:15] Who works a billion times harder than you? [04:47] The best economic system....ever [06:10] The Effort-Income Link [08:36] If you're new... [09:07] Attracting wealth and money [10:22] Impartation and Activation for 2022 [14:33] It is a new economy [17:23] The money magnet [24:00] Two quick stories to wrap up How You Can Help Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.
    Connect with Ray on Facebook, Twitter, and Instagram
    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 30 min
    How to Think About Problems

    How to Think About Problems

    With only a few days left in 2021, I wanted to bring you a powerful message that's short, easy to digest, and could be extremely helpful with whatever problems you face in 2022. Of course, I don't know what those problems will be (for either of us), but I do know the way in which you view them, and ultimately deal with them, will affect your personal growth.

    This week, I want to challenge you to think of the problems you encounter as puzzles. Instead of having an anger fueled meltdown, or a tearful self pity party, analyze the problem as though it were a puzzle - then, make a plan and deal with it in an intentional way. Will this make the problem an unexpected joy? No. That will likely not be the case, but it can result in positive growth in all aspects of your life...spiritually, emotionally, and even financially.


    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 10 min
    Gen-X and Boomers - Hark Unto Me

    Gen-X and Boomers - Hark Unto Me

    "OK Boomer..." - A popular comment on the internet meant to insult someone by implying the entire Boomer generation just "doesn't get it."

    I won't spend a lot of time breaking down the irony of how some of the modern generation, characterized as tolerant and accepting, can paint an entire group of people with the same broad brush (a crime which they often accuse Boomers of), but rather focus on the facts and figures...Boomers, and Gen-X'ers are raking in millions by marketing their knowledge online.

    This week's episode is meant to be a kick in the pants to you Boomers and Gen-X'ers out there who haven't figured this out yet...People will pay for what you know. But that's not even the best part. Not only do they value your knowledge and experience (perhaps more so than your current employer), but it's never been easier to deliver it to them. The tools have been simplified, the costs have been minimized and the only thing standing between you and your own work-from-anywhere life is your commitment...and perhaps a little guidance.

    Before you jump in, here are some more encouraging facts and figures: I don't have a huge youtube audience. I have a little more than 9,000 subscribers as I write this. That's probably more than your local high school gym can handle, but in the Youtube world, it's not an impressive figure. BUT - that audience generated 6 figures in revenue for my company this year. I'll explain how in this week's episode.
    [00:20] That's easy for you to say [01:09] It seems we've forgotten [02:39] An audience of interested people [04:17] Don't monetize your audience [05:50] Build your audience [06:23] How many do you need? [07:01] How do you start from nothing? [07:32] Accelerating the process [08:32] An example [10:02] The ultimate secret research tool [10:25] 1,000 true fans [11:51] Unique...is usually bad [12:38] Another BIG reason to start now [13:14] That's easy for you to say [14:00] How it really works [14:57] 2 challenges that made things tougher [16:10] What I always look for [18:42] You can do this
    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 21 min
    This Is More Powerful Than Sales Copy

    This Is More Powerful Than Sales Copy

    For years, I've touted Direct Response Sales Copy as the most lucrative niche a freelance writer can master to have a very high profit, virtually no overhead business. That is still true, but, when it comes to those who are writing copy to promote their own products, services and ideas, there is something much more powerful... Content.

    This week's episode discusses the power of Content Marketing. Tying every piece of your content into a worldview that is always in integrity with your company's vision. When your audience understands and appreciates your vision, your sales copy doesn't need to be nearly as "salesy" because people know what to expect from your brand. They're already sold - you just need to deliver the message.

    Take Apple for instance. They have spent decades carefully crafting their brand, but not just through ads. Every decision is carefully made staying consistent with their reputation. From the packaging, to the product colors, their customers know what to expect, so much so that thousands of them don't even need to see a sales page or television commercial...they just need the release date of the latest product and they're in. That's powerful.


    How You Can Help
    Subscribe to the show in iTunes and give us a rating and review. Make sure you put your real name and website in the text of the review itself. We will definitely mention you on this show. We are also on Stitcher.com, so if you prefer Stitcher, please subscribe there.

    Connect with Ray on Facebook, Twitter, and Instagram

    Visit Ray's community on Facebook – This is a friendly group of writers, entrepreneurs, and coaches who share ideas and helpful advice.

    • 9 min

Customer Reviews

4.8 out of 5
375 Ratings

375 Ratings

JGP II ,

For the Christian Creative

I love your content and look forward to listening each week. Ray you are an outstanding interviewer. This particular episode really spoke to me. Keep the great content coming. Thanks.

Sarah Friess ,

A Must Listen!

I highly recommend listening to this podcast for inspiration! Ray and his guests discuss very valuable content!

Marisa Shadrick ,

Always Keeping It Real—love it.

Ray always brings excellent top speakers and offers high-quality content. From copywriting to business insights, he is a man who gives entrepreneurs value, practical advice, and hope. I enjoyed the episode "The End of Overthinking" with Jon Acuff; the discussion flipped today's challenges on its head. I purchased Acuff's book, "Soundtracks!" Ray never camps in the land of obstacles but navigates toward opportunities. As he says, we can choose to be victims or victors! This podcast will inspire and equip y

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