Launching a Social Good Campaign with Brianne Shally, Head of Product Marketing at Nextdoor Behind the Scenes: Consumer Product Marketing

Social good campaigns are a fantastic way for brands to focus on a cause with the wider goal of building awareness, but it can be difficult to know where to start. Today, Brianne is here to explain how she launched Nextdoor’s Sell for Good campaign after seeing changes in how customers were using the platform over the course of the pandemic. We’ll also dive deeper into the benefits of launching social good campaigns at your company, both from a brand and growth perspective.