#32 Building a shipping unicorn with Laura Behrens Wu, Co-Founder & CEO of Shippo

Laura Behrens Wu is the co-founder and CEO of Shippo. Shippo is an API-first company focused on building shipping for 21st-century e-commerce.

Top takeaways

• Build something that’s a pain killer, not a vitamin. This means finding a true pain point and solving it.
• Constantly seek new customer acquisition channels.
• Keep in mind that people who succeed at corporations are not always successful at early-stage companies.
• 0-1 team members are not always the ones who will drive the company to 100x.