Laura Sawyier: The Psychology of Style

In this enlightening episode of Circuit of Success, host Brett Gilliland sits down with Laura K. Sawyier, a nationally recognized wardrobe and confidence consultant, TEDx speaker, and expert in the psychology of style. As the founder and CEO of LKS Styling & Consulting, Laura has dedicated her career to using evidence-based research in fashion psychology to help individuals and organizations enhance confidence, influence, and presence. Her work, featured in outlets like Fast Company and Travel + Leisure, explores the profound impact of our clothing choices on our performance, moods, and relationships

Laura shares insights into her approach, which goes beyond closet edits and personal shopping to include comprehensive consulting for Fortune 500 companies, nonprofits, and various organizations. Through her seminars and workshops, she teaches the science behind our wardrobe choices and how dressing intentionally can positively impact our mindset and how we “show up” every day. For Laura, style is not just about looking good; it’s a powerful tool for self-expression and success, whether dressing for a career event, a personal milestone, or daily life.

Listeners will also gain tips from Laura on building a style that aligns with their personal and professional brands, and hear about her journey toward combining psychology with style, currently studying at Harvard University. Her TEDx talk, “The Power of Style,” and her role as President of the Friends Board at the Saint Louis Art Museum underscore her dedication to empowering people through style. Whether you’re looking to elevate your personal brand or understand how style influences behavior, this episode offers valuable perspectives on the intersection of fashion, psychology, and confidence.

Learn more about Laura K. Sawyier here

Connect: laura@lauraksawyier.com

Watch the Full Episode Here!