Lay of the Brand

Merritt Group
  • 5.0 (8)
  • MARKETING
Lay of the Brand

Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

  1. DEC 3

    Cybersecurity marketing — what's working and what's coming next w/Gianna Whitver and Michelle Shafer

    Reaching CISOs has never been easy, but with different channels coming to the forefront and a barrage of AI-powered threats (and solutions) to contend with, how to engage that audience is trickier than ever. On this episode, Gianna Whitver, CEO of the Cybersecurity Marketing Society, and Merritt Group's cybersecurity lead Michelle Shafer, spell out where to focus your efforts now and in the year ahead.

    23 min

  2. OCT 28

    B2B Influencer Marketing with Samsung's Nidhi Mehta

    In this episode of Lay of the Brand, host Peter Jacobs talks with Nidhi Mehta, the Social and Influencer Lead at Samsung Electronics America, to unravel how influencer marketing is no longer just for B2C brands. Nidhi shares actionable insights into how B2B brands can use influencer partnerships to tell more compelling stories, create emotional connections, and drive awareness and sales—even in highly technical fields. Listen to learn how to:Choose the right influencers for your B2B campaignH...

    35 min

  3. AUG 28

    B2G Marketing: Creating End of FY24 Impact with Mark Amtower

    The end of the federal government's FY gets everyone scrambling to deliver proposals, but marketing still has a lot to do. That's why we asked Mark Amtower, the godfather of federal marketing, for his insights on what to do now -- and what to focus on going forward. Not that he has an opinion.

    38 min

  4. JUN 6

    2024 AI survey report: how to reach B2B AI buyers now

    Over 90% of professionals surveyed say their organizations will use AI more frequently this year than last year. AI providers need to learn what their target audiences really think about AI, both good and bad, who’s making the buying decisions, and the best ways to reach them.Merritt Group's just-released B2B survey report answers those questions and more, and MG's Shahed Ahmed and Kelly Finneran are here to share the findings and what they mean for marketers looking to connect with AI ...

    24 min

  5. FEB 21

    B2B Influencer Marketing with Carter Hostelley, LeadTail

    Influencers are everywhere, but this trend goes beyond fashion tips and recipe hacks. Influencer marketing is essential for B2B tech marketers and PR pros, too. Carter Hostelly, CEO of LeadTail, joins us to explain how you can build relationships with the people your audience trusts —and how to become an influencer yourself.

    35 min

  6. JAN 24

    2024 B2B Media Outlook with Sam Whitmore

    What's next for the B2B tech media world -- and how should PR pros and marketing leaders prepare for the big changes ahead? Sam Whitmore of Sam Whitmore's Media Survey (mediasurvey.com) joins host Peter Jacobs to tackle what's coming in 2024.For more tech marketing and PR insights, visit layofthebrand.com

    35 min

  7. 11/09/2023

    The 5 Scariest B2G Marketing Mistakes with Matt Donovan, Merritt Group

    Marketing to the government is very different from a B2B approach. A lot of government-focused companies have strategies in place to crack this code, and have even engaged marketing and PR agencies to help them do it right. Even so, it’s too easy to make avoidable errors that can derail your program — and your ability to engage government buyers.To find out how to avoid 5 of the biggest mistakes that government marketers and their agencies can make, we’re talking with Matt Donovan, a Mer...

    36 min

  8. 01/31/2023

    Marketing to healthcare CIOs — our 2022 survey results

    For healthcare technology marketers, knowing where to focus your efforts and your resources starts with understanding what CIOs really want from you — and what they don’t. What’s the best way to reach this elusive group, what are they reading and watching, and how can you avoid being the one who misses the mark?To find out, we're talking with Amanda Bury, Chief Commercial Officer at healthcare platform creator, Infermedica. She'll give us her real-world insights, along with her take on ...

    28 min
See All (33)

Ratings & Reviews

5
out of 5
8 Ratings

About

Welcome to the Lay of the Brand podcast, where we talk with the experts on tech marketing, creative and PR to learn what’s new, what’s working and what’s next.

Information

  • Creator
    Merritt Group
  • Years Active
    2019 - 2024
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © 2024 Merritt Group
  • Show Website
    Lay of the Brand

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