Lead Through Strengths - Build a Training and Coaching Practice, Based on Strengths

Lisa Cummings and Brea Roper
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Lead Through Strengths - Build a Training and Coaching Practice, Based on Strengths

Lisa Cummings and Brea Roper help you lead teams, build your work culture, and improve relationships with CliftonStrengths A.K.A StrengthsFinder. The "Lead Through Strengths" podcast was created for you if you're ready to stop taking the "path of most resistance" at work and in life. It sounds silly, yet it happens all the time when people get focused on fixing their weaknesses. It doesn't have to be so hard. Stop focusing on what's broken about you. Lisa Cummings, one host, is a Gallup Certified Strengths Performance Coach, so she brings you a wealth of corporate wisdom, combined with Gallup research. She's also certified by the Life Coach School and has an MBA, so she brings a good combo of business and coaching. Brea Roper, your other host, is also a Gallup Certified Strengths Coach. She is incredible at helping you cast a vision for your future - using your natural talents. She's especially talented at leading personal retreats in Kansas City, MO (and she will travel). Many episodes are educational Q&A from our corporate clients. They're usually questions we get in our StrengthsFinder corporate workshops. Over 34 Million people have taken the CliftonStrengths assessment. With this show, you'll learn how to find your strengths and put them to work. If you manage a team, you'll hear ideas for leading your so your colleagues can come to work feeling more energized and engaged. We publish by season. Season 1: Career Q&A Season 2: Strengths Interviews Season 3: StrengthsFinder Q&A (also known as CliftonStrengths assessment) Season 4: Team Building 12 Week Strengths Challenge Season 5: One StrengthsFinder Talent Theme Per Week: Career Branding Adjectives for your personal brand, red flag situations for that talent theme, and action items to put that talent to use Season 6: Nine Core Concepts of Strengths Season 7: Facilitator Interviews (because, who needs Lisa only - we have lots of other great StrengthsFinder trainers for you) Season 8: CliftonStrengths Customer Q&A Season 9: The Foundations of Strengths and Mindset Season 10: Coach the Coach - Brea and Lisa help you build your independent coaching practice, or implement strengths into your work culture There's a lot of confusion about the name of the assessment because it is difficult to spell (or put the singular/plural in the right spot), and it has changed names. All of these are the same survey tool: StrengthsFinder 2.0, StrengthsFinders, StrengthFinders, StrengthFinder, StrengthsFinder, Clifton Strengths, CliftonStrengths, Clifton StrengthsFinder. Despite the difficulty with the word, the content all points to Strengths Based Development and leadership using StrengthsFinder with your team. In addition: here are some hot topic areas covered by audience questions so far: Getting promoted; discovering your strengths; differentiating yourself; coaching and feedback; marketing, branding, and promoting yourself; getting unstuck; developing your direct reports; noticing what works on your team; connecting and networking; personal leadership; politics and perceptions at the office; getting viewed as an A player; building trust and influence at work or in your industry; being a people-leader that you want to be, even when you're short on time; how to get your creative mojo back; understanding how your EQ (emotional intelligence) is more important than your IQ at work; stuff you didn't learn in business school that's hurting your career; getting unstuck and un-trapped; being a better leader; solving problems; getting past confusion; aligning your mind, body, and purpose in life; managing major life transitions; and taking a minute to reflect on what you really want in life

  1. How Low Ticket Offers Can Help Your Independent Coaching Practice

    1D AGO

    How Low Ticket Offers Can Help Your Independent Coaching Practice

    In this episode, Lisa and Brea explore the phenomenon of low ticket offers and how they can be a game-changer for your business. While high ticket items often steal the spotlight, we believe that low ticket offers have their own unique magic that can help you build relationships and grow your business. Plus, we have a special invitation for you! Make sure to listen to the end for an exciting new opportunity to connect with other listeners, ask questions, and get support as you implement what you learn. Let’s unlock the potential of low ticket offers together! Work With Us to Decide on Your Low Ticket Offer BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo To work with Lisa, check out her resources for independent coaches, trainers, and speakers. Get business tools and strategy support with her Tools for Coaches membership.   Takeaways on Using Low Ticket Offers In an Independent Coaching Practice   The power of the no-brainer factor. Low ticket is a strategy for creating offers that your audience can’t resist, making it easy for them to say "yes!" ●      Transform Browsers into Buyers: By offering low ticket items, you can convert freebie seekers into paying customers. This shift not only establishes a business relationship but also increases the likelihood of repeat purchases in the future. ●      Creative low ticket ideas: Steal some of Lisa & Brea’s favorite low ticket offerings that you can implement in your coaching practice. ●      Leverage Existing Content: Coaches can create low ticket offers from existing materials, such as recorded webinars, activity guides, or coaching templates. This allows you to monetize content you’ve already developed, making it easier to generate income. ●      Build Trust and Value: Low ticket offers can help establish trust with your audience. When clients see the value in your lower-priced products, they are more likely to invest in higher-ticket items down the line, creating a sustainable business model.   Take Action to Build a Low Ticket Offer Strategy ●      Define Your Low Ticket Offer: Determine what your low ticket offer will be. Remember to make it a “no-brainer” for potential customers. ●      Repackage an Existing Asset: Look through your existing materials (like recorded webinars, handouts, or coaching questions) and package them into a low ticket offer. Aim to create something that provides value and can be easily sold, such as a workbook or an activity guide. ●      Ask For the Sale: After you create a clear offer, it’s time to communicate it to your audience. Remember, people who have bought from you before are more likely to buy again. ●      Automate Your Sales: Consider exploring ways to automate the sales of your low ticket offers, such as through email marketing or online sales platforms, to generate income while you focus on other aspects of your business. 🎧 Whether you're just starting out or looking to expand your existing offerings, this episode is packed with actionable insights that you can implement right away. Let’s unlock the potential of low ticket offers together!   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa.   Brea: I'm Brea.   Lisa: And today we're talking about a wallet phenomenon. It is all about low ticket offers and how they can help your coaching practice.   Brea: Ooh, I love a low ticket offer. Come on.   Lisa: Yes. Come on.   Brea: I'm here for this. Yeah. All this talk. I hear so many people like, oh, here's how you have the highest ticket.   Lisa: Most high end product. That's all cool. If you can sell $100,000 product. Cool. I love you for it. It is amazing. I have sold six figure product. things as well, or services rather, but low ticket is its own phenomenon. It has its own magic. I personally love having low ticket in the portfolio of a coaching business.   Brea: Amen. Yes. I mean, that's how I launched my business was a hundred people, a hundred dollars, a hundred people in 60 days that I was able to coach. And that was the foundation for an eight plus year business, you know, so.   Lisa: Yeah. OK, so let's just do dollar definitions and then we can do a little bit of a greater definition. But if you say low ticket, what is a dollar amount of a we're talking U.S. dollars if you want to do a conversion from another currency. But what is approximately a low ticket offer in your world?   Brea: In my mind, I think $100 or less is a no-brainer. When I think of low ticket, I think, what is something that you could put out there and almost every single person, nine out of 10 people, could say yes without having to think about it, without having to ask for permission from someone, without having to get special funds. Just $100, sure, I'll try it.   Lisa: I would say something very similar but in my mind it's all about the no-brainer factor like I like to get in a $25 or under zone because I want it to be true no-brainer like literally they just go oh I will, yeah, sign me up. I'm not even going to think about it.   Brea: I would be an idiot if I didn't say yes.   Lisa: Yes, yes. So personally, I like the person, not the value of the offer, because I do think it is cool in a low ticket offer. If you could say, here's a Lamborghini product, but you're going to pay a Camaro price. If they can get that vibe on the value difference, then of course, they're going to be like, oh yeah, I'll put my $100 in. But that idea of offering something that has way higher value is super cool. But I like that. Yeah, that very low ticket is for me and the strategy that I have behind low ticket. I like it to be very low.   Brea: Yeah. And you know, this, gosh, this conversation could go so many different ways. Like, you know, a $9.99 offer, a $10 offer could be an upsell, right? If they're buying something online and then it's like, oh, here's another $10 thing. Do you want to just add that on to the course you bought or, you know, the coaching package or whatever? That's one kind of low-ticket offer where it's coming at the end of the purchase. I think when I think of low-ticket offers, most often I think of something that's coming at the very beginning of that customer journey to bring them into your sphere and start working with them in a small way. Kind of like you dip your toe in the pool before you jump in just to get acquainted. That's not so much of a shock. That's, I think, a great use of low ticket offers as well.   Lisa: I am absolutely with you. I think the biggest magic you can get out of it is on the front end. So I have two favorite things. One, I have, as an example that is concrete, I have $10 activity guides someone can download and they don't have to be a trainer type. They don't have to have any special training. and it allows them to run a mini team building kind of conversation with their team. So those conversation guides slash activity guides, 10 bucks. I mean, it's one of those things like I love that for those who can't afford the bigger service right now. But you know, they'll stay in touch with you. And later, they might become your deeper clients in that way. But one of my favorite ways is totally a different strategy. It is when someone signs up for your list. It's like, Hey, you just downloaded this thing, this, this freebie on conflict. If you click here, you can also grab for $10 this more robust version where I can walk you through being able to lead a conversation like this with your team. I think that is such a cool way and I have so many reasons for it because it's easy to spend the money. You're converting a prospective customer into a legitimate customer. Now they're not just lurking around. Now they're not just looking at freebies. They are now a customer and people who have already purchased from you are so much more likely to stay in touch with you and purchase again. And I think probably the more important thing, you're establishing a business relationship with this person. And I hear people all the time say, well, I have all these people and they're just around for the free content. I have the tire kickers, I have the freebie seekers, but I don't have people who transact. Well, I think that if you put out so much free content everywhere all the time, it's great. And that is a good thing for being able to have brand awareness and establish relationships. But think of it, it's kind of like they view you like a charity. And you have a business and you have to make offers to not go out of business.   Brea: That's right.   Lisa: So this changes the relationship. So some things are free content, some things are for sale, and it normalizes a relationship that you have offers and you have a business, not that you are only a charity where they come to get only free. And I think that dynamic in the relationship, and listen, we're talking about the shift happening over $10, but it totally changes the mentality in the relationship, and I think in such a good way.   Brea: A huge way. You know, this is so key. As you're sharing, I was just thinking about all of the conversations that I've had. with other coaches or other business owners who say the exact same thing. I'm putting out all this content, I'm showing up on socials and no one is buying. And so I just ask, well, have you asked them?

    28 min
  2. Lumpy Revenue - Does Your Coaching Practice Feel Up and Down?

    JUN 8

    Lumpy Revenue - Does Your Coaching Practice Feel Up and Down?

    Lumpy cash flow. Unpredictable income. Feast or famine.   If you own your own coaching business, you’ve probably ridden the revenue rollercoaster a time or two. Scary for some, and exciting for others. Either way, this episode is for you! Join us as we explore strategies to smooth out the lumps and create stability in your cash flow, OR learn how to lean into the dips and curves so you can, dare we say, enjoy the bumpy ride! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools support with our Tools for Coaches membership.   Takeaways ●      Embrace the Lumps: It's completely normal to experience fluctuations in your income. These ups and downs are part of the entrepreneurial journey, and don’t reflect your worth as a business owner. Instead of feeling like something is wrong, let's recognize this is a natural part of running a business. By accepting the lumps, we can better prepare for them, and even leverage them to our advantage. ●      Create Predictable Revenue Streams: Finding ways to smooth out the revenue can help alleviate the stress of unpredictable cash flow. Consider strategies like offering retainers, group coaching, or digital products to establish a more stable revenue base. This can help smooth out the highs and lows of your cash flow. ●      Nurture Relationships: Stay in touch with past clients, even if you're not actively selling to them. Simple gestures like sending a handwritten note or a small gift can keep you top of mind for future opportunities. ●      Align with Your Strengths: Build your business around what you enjoy and excel at. When your offerings align with your passions, it becomes easier to sell and maintain enthusiasm for your work.   Take Action ●      Identify Revenue Patterns: Look for seasonal trends in your business. Recognize the months or periods that tend to be busier or slower, and plan your strategies accordingly. ●      Create Consistent Income Streams: Explore options for establishing a steady base of income, such as offering retainer agreements, creating group coaching programs, or developing digital products that can be sold repeatedly. ●      Nurture Past Client Relationships: Implement a system to stay in touch with past clients, whether through email marketing, or more personal outreach. This can help keep you top of mind for future opportunities. ●      Leverage Your Strengths: Align your business strategies with your personal strengths and preferences. Focus on what energizes you to make selling easier and more enjoyable. ●      Prepare for Lumpy Revenue: If you're considering transitioning from a corporate job to full-time entrepreneurship, assess your appetite for lumpy revenue. Create a financial plan that includes a savings runway or a solid customer base to mitigate the stress of unpredictable income. 🎧 If you're navigating the challenges of lumpy revenue or just looking for some inspiration, I encourage you to listen to this episode! Let's embrace the journey together and find ways to smooth out those lumps. #Entrepreneurship #BusinessGrowth #Podcast #LumpyRevenue #Networking #Coaching #SmallBusiness   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa.   Brea: I'm Brea.   Lisa: And today we're talking about my humps, my hump, my hump, my hump, my lovely income lumps. Check it out. Priya, do you know what I'm referencing there?   Brea: I do. Is it Black Eyed Peas or is it just a Fergie thing or am I totally off?   Lisa: It's one of the two. I mean, it is Fergie's voice, whether it was Black Eyed Peas or Fergie solo, I'm not sure. You nailed it. If it's music, you know I've got a little bit of it. If you talk movies, forget it. I've got songs floating in my head all day, every day. So there you go. Yes.   Brea: So our lovely revenue lumps.   Lisa: Revenue lumps. We're talking about lumpy revenue, lumpy income, lumpy cash flow, lumpy demand. Some people even call these lumpy businesses. We're talking about these solo practices that many of us have, or small practices that are coaching, training, workshops, and they don't have predictable, steady, stable income, and it is the bane of the existence of many coaches. It freaks people out. They talk feast or famine. They don't know if it's normal. And they also want strategies for it. So, yeah, let's talk. I know you're going to want to define what we're talking about, Brea. So take us down the definition trail and then let's jump in.   Brea: I mean, honestly, you did such a great job. You used feast or famine. I think that's a great, like, that clues us into what we're talking about. It's unpredictable. You know, this is unpredictable cash flow. Maybe another term would be seasonal. This is often seasonal business. And I think This is something that we can all relate to because a lot of the work that we do as entrepreneurs, as consultants, as you know, whatever it is that you're doing, a lot of it is project-based, right? So obviously that's not a consistent cash flow.   There's a beginning and an end to that. And because we're selling into other markets that have slower sales cycles. In a previous episode, we talked about selling to corporate. That's maybe a longer, slower sales cycle than some other cycles. But there are cycles, there are seasons, there are longer lead times and shorter lead times.   There's such a reliance on other people, on referrals, on things that are outside of our control that lead to this kind of lumpy, bumpy life. So today I would love to talk about what are the lumps and bumps that we're experiencing because, first of all, I don't think we talk about it enough. People just feel like there's something wrong with them, you know, if they're not perfectly consistent and that's not true. So let's just call it what it is and say it's actually normal to experience this rollercoaster of revenue.   Lisa: Oh, rollercoaster revenue, there's another good one.   Brea: Yeah, and maybe can we talk about how to create some predictable, consistent revenue streams that make the highs and the lows, the peaks and the valleys a little bit more tolerable, right? I'm just laughing.   Lisa: It used to be on the inside, but it came out. I was trying to think of the name of that shapewear that people wear under their pants to smooth out the lumps. What is that called? The Spanx. We are coming up with Spanx for revenue.   Brea: Hey, I love it. I love it.   Lisa: Yes. And then, okay, you also, I wanted to just call out that this topic came up because you and I were talking And you were like, I don't know what's going on, but are you seeing this trend? There's a mega activity right now. And you were talking about the good, you know, the lumps, the ups, the good part. And I was laughing because I had just been on a call where people were like, have you seen this trend? There's such a retraction.   Everyone is freaking out and, you know, killing their budgets. And that is such a truth. in the peer groups that I've been in over a decade of doing this work, you get one person who is on a high and they are on a roll.   Then the next person is thinking the world is ending and we tend to assign our personal truths like that's what's going on for everyone and in every time, every time this goes on, you can look around and you can find examples of someone who's on the upper hump and somebody's on the lower hump.   Brea: Yes, and we need each other so much. That's why these communities are so important. Hopefully this podcast is helping to fill that need to recognize that when I'm down, someone else can lift me up or I can be so excited that someone else is having a good day, even if I'm not.   Then I can offer that energy when I'm on a high to someone else who might be on a low. And if we're both on a high, then we're sharing in that. And if we're both at a low, then we're sharing in that. So true.   Lisa: Mm-hmm. OK. Well, should we get right into smoothing the lumps? Or is there more to talk about before ideas and business models and strategies for getting some predictability?   Brea: Yeah, I want to talk about smoothing the lumps. I think Spanx for revenue is a very cool topic. And also, I kind of want to normalize the lumps. As a business owner, I don't mind the lumps. And I think part of that might be looking back and seeing, are there some patterns? Do I see that there are some seasons that are really high, some seasons that are slower?   Can you find those patterns? And if you can, let's just, let's, let's just call it what it is, you know, and then lean into the highs and, and figure out some strategies to make sure you're, you're covered during the lows. It's okay to be lumpy and bumpy, is what I think I'm trying to say. And accepted. Yeah. I remember in 2023, I was expecting about three months of, I knew it was just going to be slower, where I'm not traveling as much, is what I mean by that.   The work that I was doing was pretty much all virtual at the time. And I was like, you know what, I'm gonna

    26 min
  3. Starting a New Coaching Business - The Backstory

    MAY 25

    Starting a New Coaching Business - The Backstory

    What do math dreaming, crowdfunding, and Sunday night heart palpitations all have in common? You’ll have to tune in to find out! 😀   Join us for some real talk about the common fears and hesitations many aspiring coaches face when starting their business, like feeling unprepared or overwhelmed by the need for a perfect plan. But fear not! You’ll be encouraged to embrace the messiness of starting out, and reminded that it’s okay to pivot and change your business model as you grow.   So, whether you're in the dreaming phase or already knee-deep in your entrepreneurial journey, this episode is packed with insights, encouragement, and a few laughs to help you navigate your own path. Join us as we explore the ups and downs of starting a coaching practice. Let’s celebrate the beauty of building a business that aligns with who you are! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools support with our Tools for Coaches membership.   Takeaways ●      Embrace the journey: Every entrepreneur has their own unique path to success. And it doesn’t happen overnight. Whether you stumble into it or plan meticulously, what matters is that you keep showing up. ●      Use your strengths: Instead of following what others say you should do, focus on what feels authentic and enjoyable for you. ●      Don’t fear imperfection: It’s okay to experiment, pivot, and change your business model as you learn what works best for you. ●      Community is key: Finding a supportive community can help you build belief in your abilities and access resources to navigate challenges. ●      Assess and Adapt: Regularly step out to evaluate your business. What’s working? What’s not? This reflection can help you make informed decisions about your business direction so you can grow with intention and maximize your impact. ●      Do it scared: Sometimes, the best opportunities arise when we least expect them. If you're feeling stuck or hesitant, remember that action often leads to clarity. 🎧 Tune in to the full episode to hear more about our personal stories, the challenges we faced, and the lessons we've learned along the way. Whether you're a seasoned coach or just starting out, there's something in this episode for everyone! I’d love to hear your thoughts on these takeaways and your own coaching origin stories. Share your experiences in the comments or connect with me on LinkedIn! Let’s keep the conversation going! #Coaching #Entrepreneurship #BusinessJourney #Strengths #Community #Podcast   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa.   Brea: I'm Brea.   Lisa: Hi, I'm Lisa. And I'm Brea. And in today's episode, we're going to talk about Sunday night heart palpitations. Oh my gosh.   Brea: Wait, what happened on Sunday?   Lisa: I mean, actually, we're talking about starting a coaching business. That is part of my origin story. Instead of it being from starting a coaching business, it led me to start a business. But I just thought that was Yeah. Just a little teaser.   Brea: Yes. Like you were not looking forward to Monday. So you were getting stressed out.   Lisa: Well, you would think. But I would literally have this every single week in the job that I was in. And I loved my team and the CFO that I reported to. Like, it was just super cool on so many levels. And the role was a bad fit for me. And I literally had severe palpitations every Sunday night. And I would just I would sit on the couch and I would do breathing exercises. And you would think that I would, being such a health nut, that I would care about my cardiovascular health or otherwise. But it took a moment where my husband was actually in the room with me and he said, what was that? Because I had this hitch in my breath where I was like, and just trying to kind of breathe through the, the, the janky body systems. What was that? And I was like, sending out heart palpitations and he was like, uh, you need to quit. And he was like, you need to quit now. That is severe. And, and I was like, wait, are you serious? And he said, yeah. And I'm like, oh, um, that sounds really exciting, but I haven't planned anything. I don't know what I would do after this. And I am mega planner. I would totally have written it up differently, but I thought that would actually be a good part of this story because I didn't do it at all the way I would do it if I planned and I worked my regular system. But it was a time where a little intervention was called for and it took someone else noticing how bad it was for me to do the wake up.   Brea: Wow. Okay. I like this. I mean, it's just so good to hear what other people have gone through. And I know that there are other people that are listening that have had a similar palpitation or a similar hesitation of just, I've thought about going for it, but I just, I don't have all my ducks in the row. I, I'm not quite there yet, you know, and very different experience on my end, but also similar in the way of, If I knew then what I know now, I probably definitely would not have done it the way that I did it. No preparation, you know, I mean, really, it was bootstrapped from ground zero. So similarities and differences in our story. Yeah, this is exciting. Okay.   Lisa: I think this is a fun conversation for listeners because just like you said, some people are in the midst of the heart palpitations. Some people have been wanting to leave for 10 years, but they can't figure out like what it actually means. How do you know when your ducks are in a row? And some people are busy kind of filling their minds with this. But hey, like I've met people who had a pension and then they retired and they had money coming in forever. And they could use that to fund the business and not be scared. Or you must have had a buku bucks saved up, ready to go. And that made you confident. And I don't have the advantages that other people have. And the truth is, for a lot of us, it just takes courage, I would totally be the person who had preferred a plan. I would have done it absolutely differently. I would have spent a year or two figuring all those things out up front, because that would feel great to me. But it's not how it turned out that night, the heart palpitation night. We actually stayed up really late, which is odd for me. I'm like a be in bed by 10 o'clock kind of person. And it was one of those, like, stay up until 1 a.m. talking about all the things, like, what if I don't sell anything? Am I going to make us lose the house? What is the repercussion if I'm terrible at this? What if it all goes wrong? When it came down to it, after fast forward through like four hours of what's the worst that could happen, my answer was, if I lose it all, we'll go live in an RV. We're going to be camp hosts at some beautiful state park and life's going to be fine. And that never came true. But it did give me it gave me the confidence to to be like, all right, I'm not going to suffer and starve literally.   Brea: Yeah, that's so interesting, because that conversation would have sent me running for the hills. I would have been scared out of my mind and never would have jumped. But for me, I didn't have the luxury of even asking myself those questions. I accidentally fell into being a business owner. And that's the honest to God truth, I never set out to like open my own business. I had an unfortunate series of just a lot of instability in different jobs. And at one point a contract was ending and I was just like, what am I going to do next? And strengths had always been something that I was very passionate about. I've used strengths in different jobs, different companies, different capacities on my own, but never really explored being a coach or doing that as a career, let alone owning my own business and doing that full time. That was never a part of my thought process until There was no next step. And it just so happened that the very next week after my contract ended was the certification course to become a strengths coach in Omaha. I was living in Omaha at the time. I walked out of one job and into the certification course and I was like, I know this is my next step. How was I gonna use that? I have no idea, but I'm gonna do it. How am I gonna pay for that? I have no idea. I've been a missionary for four years. I'm not making a lot of money. I don't have a lot in savings. So do you know what I did? I crowdfunded $10,000 to pay for my certification. And I went into my certification course with 100 paying clients, people who paid in exchange for coaching. So think of it like a pre-sell. They were on the books. I came out of that certification and I coached a hundred people in less than 60 days. And they were all different kinds of people. Stay at home moms, students, couples, professionals, people who were in job transition, people who were in the C-suite, people who were business owners, people who were individual contributors. I mean, I got so much experience right out of the gate and built the business just because I could, you know, one step at a time.

    34 min
  4. Selling to Corporate Clients - Coaching, Training, and Speaking Services

    MAY 11

    Selling to Corporate Clients - Coaching, Training, and Speaking Services

    Selling to corporate clients can be exciting, and sometimes daunting. And everyone wants to know…what’s the secret sauce? From the thrill of landing big contracts to the unexpected surprises that come with corporate red tape, we cover it all. You’ll hear about the challenges of finding the right decision-makers, the complexities of procurement processes, and the importance of pricing your services appropriately to account for those hidden costs. We also discuss the potential rewards of working with corporate clients, like the opportunity for repeat business and the chance to make a significant impact on a large scale. Plus, we share tips on how to leverage your unique strengths and experiences to connect with corporate teams effectively. So, if you're considering selling to corporate clients or just want to learn more about what it takes, this episode is packed with valuable insights and a few laughs along the way! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools support with our Tools for Coaches membership.   Takeaways Here are three key takeaways that stood out during our conversation: ●      The 5 “P”s of Selling to Corporate: Selling to corporate clients can be a different ballgame compared to smaller businesses. We discussed five specific challenges, including prospecting, people, processes, paperwork, and pricing. From finding the right person to talk to, to the often lengthy procurement processes that can feel overwhelming…it's crucial to be prepared for the red tape and to understand the internal dynamics of the organizations you're targeting. Knowing who has the decision-making power and how to navigate the paperwork can make all the difference in your success. ●      Financial Surprises: One of the biggest surprises for many new to the corporate world is the financial aspect. From insurance requirements to payment terms that can stretch out for 90 days or more, it's essential to factor these into your pricing strategy. We emphasized the importance of pricing your services in a way that accounts for these unexpected costs and delays, ensuring that you remain profitable while building strong relationships with your clients. ●      The Ripple Effect of Corporate Work: Despite the challenges, working with corporate clients offers incredible potential for impact. The ability to reach a large number of employees and make a difference in their work lives is a powerful motivator. We shared personal experiences of how corporate engagements can lead to repeat business and even opportunities for global travel, enriching both your professional and personal life.   Take Action ●      Research Corporate Client Needs: Take the time to understand the specific needs and expectations of corporate clients in your industry. This includes familiarizing yourself with common processes, procurement requirements, and potential red tape. ●      Prepare for Financial Surprises: Account for unexpected costs such as insurance policies, software fees, and extended payment cycles when pricing your services. Ensure your pricing reflects these potential surprises to maintain profitability. ●      Identify Key Decision-Makers: Develop a strategy for finding and connecting with the right people within corporate organizations. Understand the hierarchy and decision-making processes to streamline your sales efforts. ●      Leverage Existing Networks: Utilize your current connections and past experiences to identify potential corporate clients. Attend networking events and engage with local businesses to expand your reach. ●      Stay Adaptable and Open-Minded: Be prepared for changes in corporate structures, such as turnover in key positions, which can affect ongoing contracts. Maintain flexibility in your approach and be ready to pivot as needed.   If you're looking to expand your business into the corporate sector or simply want to learn more about the nuances of this market, this episode is a must-listen!   🎧 Tune in now and let us know your thoughts! What benefits and challenges have you faced in selling to corporate clients? Share your experiences in the comments below!   #Podcast #CorporateClients #Coaching #BusinessGrowth #Entrepreneurship #LeadThroughStrengths Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa.   Brea: I'm Brea.   Lisa: And today's episode is all about selling to corporate clients. Whether we're talking about coaching, speaking, training, workshops, facilitation, all of those kind of services in a corporate marketplace. Brea, this one I'm like, oh, I'm totally comfortable. This is my jam. Corporate is my bag.   Brea: And I'm just here with my paper and my pen ready to take notes and learn from the master, you know? This is so juicy. This is so good.   Lisa: is like, that isn't the market I'm focused on. Okay. But I think you bring really great stuff because I know you do have corporate clients and I know we've talked about them over the years and it will do a lot for our listeners just to be able to hear from two perspectives, somebody who's absolutely focused on corporate and somebody who isn’t.   And then what the experience is when we're in that process of talking to a prospective customer, what the surprises are, what the road bumps are. I think it's really important to have this conversation. For one point alone, if I could share some experiences where people can see the financial surprises.   Like you get the gig and then they're like, oh, we need to see your insurance policy with the $3 million limits. Oh, we need you to pay $13 a month for your software to get paid because that's what happens with our procurement software. Oh, it's going to take 14 hours to get through the procurement paperwork.   Those things aren't built into people's prices because they have no idea they're going to run into those on the other side. So that part of the surprise makes this whole conversation worth it.   Brea: Yeah. In case people don't know, my background is not in corporate. It never has been until I started my own coaching and consulting business and wanted to start selling to corporate clients. But I personally don't have any background there. And so at first I was like, oh my gosh, corporate, you know, big starry eyes emoji because you're looking for what I'm selling.    So it's just going to be so easy to sell. And then I was just like, I just don't love this process of trying to sell into corporate. And even I think delivering to corporate clients has been a very different experience versus delivering to a smaller business or a smaller nonprofit. So I'm excited to dive in.   Lisa: Not just selling, even the delivery. Oh my gosh. Can we start on the positive? What gives the starry eyed emoji? I can't say the word emoji today. That's funny. What's exciting about it? Like, why do we even try if there is going to be a lot of red tape? Why go through the red tape?   Brea: Yeah, well, for me, it seems like two things. Financial, right? They have budgets, their budgets are big, and they're looking for the services that we're offering. So it's not a heart of a cell, you know, theoretically, right.   There's a credibility to put a corporate logo on my website as a client that I've served looks really good to other potential buyers. So. I think those are the two things that first attracted me.   Lisa: Yeah, I'll agree with those. Those are amazing. And it's definitely proven true. You know, people go to leadthroughstrengths.com and they scroll to the bottom of the homepage and they're like, Ooh, look at all those logos. That is good for being able to sell people in the future.   The financial part of it could be really cool. There have been a lot of customers over the years where they have big corporate academies and they'll offer a program on repeat inside of a corporate training academy. And it is just business that comes back and comes back and comes back. So there may be a little more difficulty in getting in up front. And then once you're in, there can be some ease of repeat business that is really cool. There's an upside for me. I think this would be true for any of us.   If you learn that you're working with a customer who has 100,000 employees and you think, how powerful the work is that we do and that you could reach that many people through your work. It feels amazingly efficient and beautiful to be able to have that ripple effect in the world. So it just feels great, the upside in all the ways.   Brea: Yeah, so much potential, so much potential.   Lisa: Exactly. Personally, I've been able to travel to 15 different countries delivering our work. And that's very enriching personally as well. So getting to see the global experience, it makes you better at your craft because you're facilitating in all kinds of different environments and cultures.   And also, what a gift to be able to travel for work like that. So that's been a fun benefit as well.   Brea: Yes, I love all those things. I think

    30 min
  5. Do You Want to Offer Group Coaching

    APR 27

    Do You Want to Offer Group Coaching

    Thinking about offering group coaching programs? This episode is for you!   We explore the many benefits it offers – for those being coached and also for coaches themselves. Things like opportunities for support and feedback, profitability and scalability, and developing deep, lasting friendships.   We also share a few different program structures we’ve tried, and the impact we’ve seen. If you're curious about how group coaching can benefit your organization, or if you're a coach looking to expand your offerings, tune in to this episode! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools support with our Tools for Coaches membership.   Takeaways ●      Affordability and Accessibility: For many individuals, one-on-one coaching can be a financial stretch.  Group coaching is often more budget-friendly than one-on-one sessions, making it an attractive option for those looking to access top-tier coaches without a hefty price tag. ●      Networking and Peer Learning: Participants in group coaching can build meaningful connections with peers who share similar challenges, fostering a supportive community that extends beyond the coaching sessions. Offering group coaching allows individuals to learn, not only from the coach, but also from observing and engaging with others in the group, enhancing the overall learning experience. ●      Scalability for Coaches: Instead of being limited to one-on-one sessions, coaches can reach and impact more people simultaneously. This not only increases profitability but also allows coaches to create a ripple effect of positive change. Plus, the energy and interaction in group settings can be incredibly motivating for both coaches and participants, making the experience more enjoyable and fulfilling. ●      Flexibility in Structure: Group coaching offers can take many forms, from small cohorts to larger sessions, and can be tailored in duration, allowing coaches to experiment with different formats to find what works best for their audience. Experiment to find what works best for you! 🎧Listen now and let us know your thoughts! We’d love to hear how delivering has impacted your journey. #GroupCoaching #Coaching #Networking #ProfessionalDevelopment #Podcast #Leadership #CoachingCommunity   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram   AI-Generated Transcript Lisa: I'm Lisa. Brea: I'm Brea. Lisa: And today's topic is all about group coaching. So do you want to deliver or offer group coaching? Brea: Yes. You should. You know, not that I'm going to should on everybody, but really you should. There are so many benefits of delivering group coaching. Brea: But if you've ever asked yourself that question, group coaching, should I do that? This is the episode for you. Lisa: Yes, it is. Yes, it is. I was thinking we could talk about the two angles. Of course, anytime you have a product or a service, so we're even talking to you internal coaches who are coaching for an organization as an employee. Lisa: Well, you might have a lot of reasons you want to incorporate group coaching into your internal practice. Certainly, if you're an independent coach, you might want to introduce this into your product offerings. And as always, we want to think about the person we're being of service to, right? Some people call them coachee. Lisa: I will often call them the person being coached because people look at me weird if I say coachee. It is such a weird word. It's such a weird word. It is. Lisa: It is. So anyway, we want to think of that person Let's, let's take that angle first. Cause of course it can benefit. You can benefit your organization, but let's talk about the person receiving the coaching first and why group coaching could be great to consider from that person's point of view. Lisa: What say you, Brea? Brea: Oh my gosh. Well, one of the main reasons that I hear people are attracted to group coaching when they're considering one-on-one versus group coaching, it's price, you know, group coaching is usually cheaper, so it makes it just a little bit more affordable. And it's a great way for them to get to know the coach and receive some coaching, you know, receive the value of it for not a big spend. It's just kind of a smaller step before they're ready to commit to one-on-one coaching. Lisa: I had not even thought of price. And could you imagine like some people want access to a specific coach and they just cannot get that in their budget at this time, but they could get access to that person with a more intimate kind of relationship if they did group coaching. Smart. Brea: I've got a whole list, but I'm sure you do too. Lisa, what else do you think of? All right, we'll ping pong back and forth. Lisa: I think my favorite benefit to the coachee is the network. Because let's say you're doing a group program and you're like, I'm going into this program on how to get rid of my imposter syndrome as a new senior leader. Well, you are now in a room with 10 or 15 other senior leaders who are also currently experiencing imposter syndrome. I mean, the ability to network and really grow your relationships with people who are like you, who understand you. Lisa: It's so cool. And because you're learning from peers who you respect, when they're learning, and the coach, let's say the coach is doing like a focus on that person, whether it's a hot seat or whatever you call it, depending on what kind of program you have. But If they're focusing in and doing a coaching spotlight with that one person, and that one person is not you, you still benefit so immensely because you're watching someone who has the same issue or challenge you have. You're watching the coach and you can't help it. Lisa: You're coaching them in your mind. You're like, Oh, this is what I would think of that. Oh, this is how I'd approach that. And you're learning about yourself while you're doing it. Lisa: It's an incredible way to learn and meet people. I just love that richness. I think that's amazing. That might've been like, two different things in one, both the networking and how you learn from peers. Lisa: But gosh, that is a really big deal. Brea: Yes, I agree. Peer feedback is, if not number one, it's, you know, it's tied with my number one, I think. So I'm glad that you brought that up. The other part of the networking piece is the network just really like commits to supporting each other, not just in the session, but also outside of. Brea: And what I mean is like on LinkedIn, whenever I post something, I'm going to tag the people that are in my group that were in that coaching session. We were just talking about, you know, being bold and putting something out on LinkedIn. So we tag those people and everybody likes and comments and boost the algorithm and just shows that support. So the network is, is more than just building friendships. Brea: It's actually committing to, to support each other in their business. Um, which I think is so cool. Oh yeah. Lisa: I mean, you made me think of two things there. One is, if you paid $1,000 to be in a group program, and that group program is six weeks long, but you made really tight relationships and friendships during that time, now that learning and peer network carries forward for years to come. So you pay for this quick thing, and then it lasts in a way that one-on-one coaching can't without continuing to pay. Brea: That is super cool. That's the power of of spending time with each other. You show up to a group coaching program and you're vulnerable, you're open, you're hungry, you're learning, and you're all in it together. So it really can form some great friendships. Lisa: I think that's why it's so cool that it goes beyond the person. Because you buy a group coaching program or you buy into a group coaching program or membership or course, however the structure, because it could be literal coaching, it could be a course, it could be a membership, lots of different structures to group coaching, but you buy it based on that person selling it and you're sold on that person. And what is so cool to me is how often you get into this group coaching and you're satisfied with the purchase based on that person and how they run their program. And then all those extra people are like bonuses. Lisa: It's incredible what relationships form from group coaching. Brea: It's amazing. Yeah. You know, another great thing about being in a group coaching cohort is the added availability. I don't know about you, but my brain is always coming up with questions and it's usually not in the moment. Brea: You know, it's like after I've stepped out of it that I'm like, oh shoot, we should have talked about this or I should have talked about that. And it's like, you know, you can do that with a group coaching program. You've got all these other people in the cohort that you can reach out to outside of the sessions. You're not just limited to the one hour you've paid for with the one person. Brea: You have more time to practice what you're learning and just ask questions without that added burden of being limited to time Yeah. Oh, what a good one. Li

    21 min
  6. Building Your Coaching Business with BP10

    APR 13

    Building Your Coaching Business with BP10

    Ever wish you knew what all the best business builders had in common? What talents contributed to their success? Well, that’s exactly what the BP10 is all about! If you want to build a successful coaching business, you need to tune in!   We kick things off by explaining what BP10 stands for (Builder Profile 10) and how it identifies the top talents that successful business builders possess. We also share about our own top talents and how they influence our approaches to business, especially when it comes to building relationships and profitability. Spoiler alert: we have different strengths, but that’s what makes our conversation so rich! We also discuss the importance of surrounding yourself with the right people—your personal "board of directors"—to fill in the gaps where you might not excel.   Whether you're contemplating starting your own business or looking to enhance your existing one, this episode is packed with tips and encouragement to help you leverage your unique strengths for success. So grab a cup of coffee, settle in, and let’s get building! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools support with our Tools for Coaches membership.   Takeaways on BP10 ●      Actionable Insights from the BP10 Framework: The various worksheets and tools provided in the "Born to Build" book, which accompany the BP10 assessment. These resources encourage self-reflection and help you articulate your purpose, dreams, and plans for the future. Brea mentioned the purpose journal as a particularly impactful tool for self-awareness. If you're considering starting your own business or transitioning from a corporate job, I highly recommend diving into these resources. They can provide clarity and direction as you embark on your entrepreneurial journey. ●      There are talents specific to building a business: The BP10 assessment identifies the top talents necessary for building a successful business. It emphasizes that no one person possesses all ten talents, highlighting the importance of collaboration and filling gaps with the right people. ●      The assessment is just the beginning: The assessment unlocks additional resources, including worksheets and activities, that promote self-reflection and strategic planning. Taking action with these tools can lead to greater insights and business success. ●      The BP10 Talents and CliftonStrengths work well together: Both assessments can provide a deeper awareness of personal strengths and areas for growth in business. Take Action ●      Take the Assessment: If you purchase a physical copy of the book, Born To Build, it includes a code to take the assessment. If you prefer to go paperless, you can purchase an assessment code here. ●      Read "Born to Build": Purchase and read the book "Born to Build" by Gallup. ●      Complete the worksheets and activities included with the assessment to gain a deeper understanding of your business-building capabilities. ●      Compare your BP10 with your CliftonStrengths: Take the time to reflect on how your BP10 talents align with your CliftonStrengths. This can help you understand how to leverage your unique combination of strengths for greater success in building your coaching practice. ●      Join a Group Coaching program: If you don’t want to go through the BP10 resources alone, consider joining a cohort of other coaches. This can provide support and accountability as you explore your talents. ○      BP10 Coaching Cohort with Brea Roper ○      Jeff Liscum’s BP10 Training Course. 🎧If you're intrigued by the BP10 assessment and want to learn more about how it can help you build a successful coaching practice, be sure to check out the full episode! #Podcast #BusinessBuilding #BP10 #Gallup #Entrepreneurship #Coaching #Networking #SelfAwareness   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram AI-Generated Transcript Lisa: Hi, I'm Lisa.   Brea: I'm Brea.   Lisa: And today's topic is the BP10 for building a coaching business or building any business for that matter. What in the world is a BP10, Brea?   Brea: It's another assessment that Gallup puts out. I know everybody's like, what? Gallup does something other than CliftonStrengths? So it stands for Builder Profile and 10 is the number 10.   What Gallup has done is they looked at people who highly successful builders as far as entrepreneurial and building businesses. They've identified what talents have gotten them there and made a list of 10 that you need to build a successful business.   Lisa: Tell us about your top. I mean, you could even just be your first, your number one, but it could be anywhere up there in your top talents. What resonated with you the most when you read your top?   Brea: Yeah. So my number one is relationship, which is so true. For better or for worse, this is how I approach everything. If I'm cold calling or I'm reaching out to a company that I've never reached out to before, my first instinct always is to go to LinkedIn and see, do I know anyone that works there now or that has worked there or that might have a connection there?   That's always my first instinct, which may or may not be helpful, you know, but that relationship is always always leading me.   Lisa: Mm hmm. Mm hmm. I could totally see that. And that would be comfortable for you and fun for you. And it would feel like a way to build a business that doesn't feel like the slog.   Brea: Yeah, totally. I would much, much, much rather build my business with people. Independent is my number 10, yeah.   I just, I don't love doing it alone. I love doing it with people. I love doing it for people. From creating my offerings, it comes back to that relationship. What does the customer in front of me need? That's what I'll create an offer for. What are the relationships that I have? Who are the people in my network?   What do they need? Or where are they? Then I show up at those networking events. Relationship leads everything.   Lisa: Mm-hmm. This is fun because my independence is also, it's my ninth out of 10 and relationships high. It's in the top four for me as well.   And mine has a little different angle and I totally can map it to my strengths. So my number one is profitability. I know you're so surprised.   Brea: Okay, no surprise there. I love that. I love that. You know, I love that. That's low for me. So having relationships, people in my circle who bring that is such a gift. And that one is… Oh, go ahead.   Lisa: Well, I think that one was interesting to read. When you think of it like a talent, right? It's almost as if it doesn't get experienced much in the business. It does, but it happens so fast. And I think this would reflect my strategic talent from   CliftonStrengths. It's such a vetting tool for me. If we're talking in the context of business, not in my hobbies or my giving strategies or something like that, if it's literally in the context of my business, then if it's not profitable, then I just throw it out immediately.   Because if it's not profitable and doesn't seem to have the chance to be, I have 10 other things that I could do that I enjoy that would be profitable. So go for those. And it's just like you in, you out.   And then, and then I don't think about it a lot. So it's not one of those that I think lives in my head all day, every day is how I feel. It's just like an early filter and then out.   Brea: Yes. And for me, because even though we both share a relationship in our top, profitability is so low for me that even if it is profitable, if it's not relational, I immediately throw it out, right? Because the profitability is so low that it just doesn't motivate me.   So for instance, I understand from a business standpoint, I understand the value of having an evergreen something something. You know, something passive income, you know, something that generates income while you sleep.   You know, I, I get how cool that would be to just wake up and have mailbox money as they call it down in Nashville. Like, but there's no relationship. There's no, like, it really just doesn't, fuel me at all.   I would much rather create offerings that are profitable that allow me to connect with the client instead of just selling them a digital something and never talking to them.   Lisa: Right. And mine, I will think of things like, okay, does this idea, before I know whether it's profitable or not, does this idea seem like it will be good for profitability?   Okay, if yes, you're in, you get the shot at it. And then because relationship is high in my list, then for me, it's like, okay, now, because I do love people and I like being around people, then, okay, do I already know someone who I could ask questions of?   Or do I already have customers who I know and love and the feeling is mutual and I could put in a phone call and we could have a chat about it and they could help me? That the idea I also see in the

    24 min
  7. Why Coaches Need a Signature Offer

    MAR 30

    Why Coaches Need a Signature Offer

    This episode explores why having a clear and distinct signature offer is crucial for your coaching practice.   Whether you're an internal coach or running your own independent gig, clarity is key! Having a clear and distinct offering can make all the difference in attracting the right clients and maximizing your impact.   That’s why we discuss the importance of aligning your signature offer with both your strengths and your clients' needs. We also share tips on how to choose the right modality and service, and even how to frame your offering around the problems you solve. Plus, we sprinkle in some fun anecdotes and examples from our own experiences, to make it clear – while you can have multiple offerings, a standout signature offer makes you memorable and repeatable.   So, grab a notepad and pen, settle in, and let’s get you on the path to creating a signature offer that truly reflects your unique coaching style! 🌟   Work With Us on Your Signature Offer! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools support with our Tools for Coaches membership.   Takeaways About Signature Offers ●      Clarity is Kindness: When potential clients encounter a confusing array of services, they may feel overwhelmed and move on. A signature offer makes it easier for clients to understand what you do, which ultimately leads to increased interest and profit. Remember, if you confuse, you lose! ●      Lead with the Problem You Solve: While it’s tempting to focus solely on the positive aspects of your services, we emphasized the importance of addressing the problems your clients face. By framing your signature offer around a specific problem, you can create urgency and relevance. This doesn’t mean you can’t highlight the positive outcomes; it’s about meeting your clients where they are and guiding them toward a solution. ●      Aligning Passion with Profitability: Choosing your signature offer is about finding that sweet spot where your passion meets profitability. Don’t be afraid to pivot if your current offering isn’t fulfilling you or your clients! ●      Embrace Your Unique Delivery: Recognize that your signature offer should reflect your unique strengths and style. Make it memorable and distinct so that it stands out in the market. ●      Flexibility in Offerings: Just because you have a signature offer doesn’t mean you can’t have other services. It’s about creating a clear starting point while still allowing for additional offerings that can evolve over time based on client needs and your interests. Take Action as You Create Your Signature Offer ●      Identify the Problem You Solve: When defining your signature offer, articulate the specific problem it addresses. This helps potential clients see the value in your service and why they should choose you. ●      Analyze Profitability: Review your past offerings to determine which services generated the most revenue. Use this data to inform your decision on what should be your signature offer moving forward. ●      Define Your Signature Offer: Just do it! Additional Resources ●      Further Reading: Check out the book Thinking, Fast and Slow by Daniel Kahneman Join us as we explore these concepts and more in our latest episode! Whether you're refining your current offerings or just starting out, this discussion is packed with insights to help you create a signature offer that stands out. 🎧 Listen now and let us know your thoughts! What’s your signature offer? How did you choose it? We’d love to hear from you in the comments! #Coaching #SignatureOffer #Clarity #BusinessGrowth #Podcast #Leadership #ProfessionalDevelopment   Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram AI-Generated Transcript on Signature Offers for Coaches Lisa: I'm Lisa. Brea: And I'm Brea. Lisa: And today we're talking about Mambo No. 5. Brea: Little bit of Monica. Oh my gosh, we are so funny. If people only knew how cool we were. Lisa: I know. Okay, it's Signature Offers. A little bit about why have a signature offer in your coaching practice? And a little bit of how. And you can see why this came up. A little bit of a hmm. Yeah. Let's talk why, though. What do you think, Brea? Why is it important to have a signature offer? Whether you're an internal coach or an independent coach, doesn't matter. Why do you need one of these? Brea: Right. Signature offer. So this is your standard offering, the thing that you do. Why? Because it's clear and clarity is kindness. And if you confuse, you lose. So if it's clear, it's easy for you to communicate, then that equals profit, that equals interest from people, and it attracts the people that you want to work with. Hopefully, if it's your signature offer, you love delivering it. So it's good to have a firm place to start and to stand. Not to say that we can't have other offerings as well, but we've talked about personal branding and the importance of that. This is what you are known for delivering. Lisa: Yes, I so agree with that as the number one. It's clear. And that's so important because when people are curious about what we do, if they come and they get a giant menu, it is confusing or overwhelming. You know, we have the urgent, important thing going on in our lives, like, oh, this is probably important people development, but it's just not urgent for this moment. So I'll come back and look at the menu later. That is what you do to the customer or potential customer, whether that's an internal customer or a prospect for your independent business. And even if it sounds desirable, they can just be like, I'm moving on. And that to me is why you need a signature offer so that when they're looking for that thing, it grabs them. Brea: Can we talk more about how clarity is kindness? Lisa: Yeah, I love that phrase. Brea: I'm sure it's not mine. I'm sure I've picked it up from someone way smarter than me, like Brene Brown or something is what's coming to mind. It's true, and so I'm sharing it with all of you. I don't know. Everyone listening might not know this. Your brain, when it's working, when it's doing all its stuff, it's consuming calories. That's why when you're at a conference or you're in a class or you're reading a lot, you're learning a lot, you can stand up and physically you weren't doing anything. You were sitting on your behind, but you stand up and you're like, man, I'm exhausted. Because our brain actually consumes calories. And so because of our primal instinct and all that stuff, it's our nature to want to make things simple, to conserve the energy for when a threat comes and we need to go out there and fight the dragons or whatever, you know. So the more simple, the more clear, the more easy to understand that we can make our offerings, the better. Because if the brain has to work too hard about something that it doesn't think is very important, like what you just said, Lisa, like there are other things that my brain is working on right now, it will dismiss it. And you don't want to be that thing that gets dismissed. Lisa: Oh, yes, exactly. And I say never fear everyone listening. You might be like, yeah, but I really love one-on-one coaching and I really love speeches and I really love workshops. The thing is, after you've done your favorite one or the big one or the one, let's, we'll talk in a minute about how to pick which one is the signature offer. They'll ask you, what's next? Where do we go from here? How else can I work with you? And then all of those other things can unfold. So it's not as if failing to mention all of the other ones up front means you'll never do them again. It just makes it clear and easy to digest the first go round. Brea: Yeah, that's right. That's right. Lisa: Let's talk about how you pick. So, hey, I know you have a menu. I have a menu. They're both fairly big. How do you decide what your signature would look like? Brea: I mean, for me, it comes down to profitability. That's not a strength of mine, focusing on what makes the most money or what keeps me in business. And so it's really easy for me to just look back at the data and be like, OK, last year, where did most of my money come from? What are people buying? You know, that's a real easy way for me to say, OK, well, let's lean into that. Right. We find what works and we do more of that. Lisa: And it really works for both of you. You like the service and they want to buy it. So it overlaps. That means it's a great one for both of you. Brea: Sometimes, though, what is making me the most money is not actually what I like the most. So that's a good exercise to look at that and then decide, do I want to create a signature offering that is something that I like that maybe people haven't bought in the past or haven't bought as much? Kind of like I'm thinking of you, Lisa, like when you switch to fully virtual, you know, like it's a little scary to lean into that, but that's what you needed and what you wanted and so you went for it. But that would be my first approach to the signature offe

    17 min
  8. Strengths and Your Personal Brand as a Coach

    MAR 16

    Strengths and Your Personal Brand as a Coach

    In today's episode, we dive into building your personal brand as a coach. You’ll hear about "Connected Kelly," a coach who initially felt pressured to conform to an analytical persona in her big tech job, only to discover that her true strength—Connectedness—was what truly set her apart. You’ll learn how she transformed her approach, leading to a more fulfilling and energized coaching practice.   We also explore practical tips for building your personal brand, including how to identify the challenges you can help solve and how to communicate your unique value effectively. Whether you're an independent coach or working internally at a company, it’s important to be specific in your messaging to connect with your ideal clients.   So, if you’re ready to make sure your coaching brand aligns with your personal brand, this episode is packed with insights and actionable advice to help you shine! 🌟   Work With Us! BREA Roper Communication | Woo | Activator | Futuristic | Connectedness If you need a Strengths Hype Girl, for yourself or your team, connect with Brea at brearoper.com. She’s ready to deliver an inspirational keynote, empowering training, or transformational workshop. If you’re looking for an expert guide to support your internal Strengths efforts, reach out today! LISA Cummings Strategic | Maximizer | Positivity | Individualization | Woo   To work with Lisa, check out team workshops and retreats at the Lead Through Strengths site. For 1:1 strengths or life coaching, check out the Get Coached link. For independent coaches, trainers, and speakers, get business tools support with our Tools for Coaches membership.     Takeaways ●      Your differences are your differentiators: Don’t shy away from what makes you different. Like Connected Kelly, who initially suppressed her connectedness, recognizing and embracing your unique strengths can lead to a more fulfilling coaching practice. ●      Be specific in your messaging: Vague statements like "I help you live your best life." are unclear and uninteresting. Instead, focus on clear, compelling messages that resonate with your audience, such as "I help get your emails get read." This specificity helps potential clients see the value you offer. ●      You are your brand: Your personal brand is a reflection of who you are. By aligning your strengths, values, and messaging, you’ll create a cohesive brand that resonates with your audience and showcases your unique contributions. ●      Narrowing your focus can attract more clients: When it comes to marketing, less is more! Don’t fear that specializing will limit your opportunities. Instead, it can help you attract clients who are specifically looking for the solutions you provide, ultimately leading to a more successful coaching practice. Take Action ●      Identify Your Strengths: Reflect on your unique strengths and how they contribute to your coaching practice. Let your differences be your differentiators – in your brand, your business model, and beyond. ●      Identify the Challenges You Solve:: Determine the specific challenges you want to address as a coach. Consider what problems your ideal clients face and how your strengths can help solve those issues. This will help you create targeted messaging that resonates with your audience. ●      Craft Your Messaging: Develop a clear, concise, and compelling answer to the question, "What do you do?". ●      Utilize Your Online Presence: Update your LinkedIn profile and other online platforms to reflect your personal brand. Incorporate your strengths and the specific problems you solve in your headlines and descriptions to attract the right clients. ●      Engage with Your Audience: Actively communicate your value and the unique contributions you bring to your coaching practice. Share insights, tips, and success stories that highlight your strengths and the impact you can have on your clients' lives. This episode is a must-listen for anyone interested in building their personal brand. Join us as we explore the power of aligning your personal brand with your coaching practice.! 🎧 Listen now and let us know your thoughts! We’d love to hear from you! #PersonalBrand #Coaching #PersonalDevelopment #Podcast #Leadership #CoachingTips #StrengthsBasedCoaching Let’s Connect! ●      LISA: Website | LinkedIn | Facebook ●      BREA: Website | LinkedIn | Instagram AI-Generated Transcript Lisa: Hi, I'm Lisa.   Brea: I’m Brea.   Lisa: And today's episode is strengths and your personal brand as a coach.   Brea: Yes. Oh my gosh. I love this topic. Let's just dive in.   Lisa: I'm so excited. Okay, let's dive in. I want to dive in with an example of something that happened with a coach who was building a personal brand as a coach and she didn't know it and it wasn't at all what she would have done on purpose. Ooh, I'm intrigued. Tell us more.   Brea: Because I think that so many people fall into this trap.   Lisa: Yeah. Heck yes, we do. I imagine most of us have done this where we unintentionally built a reputation on something that we just became skilled at because we practiced it a lot. And this person, I'm going to call her Connected Kelly. I made up her name because I want to keep her anonymous. But she led through connectedness, hence Connected Kelly.   Brea: And alliteration. We love alliteration. OK. I mean, who doesn't?   Lisa: OK. She's a real client. She works in big tech. And she felt like I need to be analytical. That's what I need to be, to be believed, to be credible, to be desired in this company, to be found useful in this company.   I mean, we could go on and on, but analytical was the thing that she really grabbed onto as important for her to be. So she spent a lot of years really honing it, doing analytical actions, showing analytical skills, and showing up that way.   Brea: And probably because she's surrounded with people who are acting like this or who are showing up that way. She feels like she has to be that too. Yeah. Okay. I'm with you.   Lisa: Yeah. And I can, I mean, my individualization loves that in many ways because I'm thinking, well, she's being palatable to the people that she's around. So she's thinking, this is who I need to be for them. Otherwise they won't value me. And specifically when we talked about connectedness, she was like, oh, that's for my friends.   Brea: She's like, that part of me doesn't belong at work. You know, that's my at home or my with friends. Okay. Yeah. Interesting.   Lisa: Yeah. She really felt deeply like it didn't belong there. Like it would get shunned there. It would get made fun of there. She said it felt like people would perceive it as woo woo, that it would just not go over well. So she just shut it off, like put up the wall, anything. Yeah. Mm-hmm.   So what's the results of it now? She it's not like she was faking it. She legitimately built analytical skills and she legitimately used them with her clients, but the repercussion is She was completely wiped out. It was sucking the life out of her because it wasn't fun. It was just something she could do   And I think this is a really important lesson for building a personal brand as a coach, because if you do what you're competent at, you're going to get more of that. She's great. She's an amazing performer, an amazing person. So she kept getting more of the work she didn't want because she showed up and she was good at the work she didn't want.   Brea: That's the worst, the worst.   Lisa: It's a bad cycle.   Brea: Digging your own grave, you know.   Lisa: Yes, yes. Now we did some things with it so I can tell you what I did with her and then I want to switch over to things that you might do with her after she's to the point where she's ready. She feels good about her personal brand aligned with her strengths so that her personal brand as a coach is making her feel alive. It's bringing her clientele that she loves.   So I have this personal branding page. It's leadthroughstrengths.com slash personal dash branding. We started there. We started looking at her top five. We really honed in on connectedness because it was one she said she was squashing. And we just use it as a starting point because she's like, OK, genuine. Well, that's a good thing for me to be as a coach. Being present with people, that's a good one. Okay.   And then we start talking about things like, Oh, I see downstream effects. I understand how parts are connected. I have good rapport across departments. Okay, like all these things could be useful internally. I just shut it off. Because I thought it was the woo-woo strength.   So first pass through, it was really cool, because she realized What a fool! Why am I shutting all this off? There are actually things that I believe people in big tech would value.   And in fact, she's realizing people are like, oh, wow, you're an intrapersonal genius. And they're seeing these elements of her that she didn't show before. And they're things that the clients wanted from her and really valued because they don't know how to do that at all. So that was cool.   Brea: Yeah, it's the lie that we tell ourselves that when we are different, the talents that we might have that are different than what we see around us, we believe that it won't be valued or that it won't be wanted.   And sometimes that is true, but most of the time it is very valuable because other people don't have it. They don't have that capacity, they don't have that ability, and when they saw that in her, that uniqueness, it became her differentiator, right? That's the word that you like to use, Lisa.   Lisa: Yeah, that your differences are your differentiators. Exactly.   Brea:

    27 min
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Lisa Cummings and Brea Roper help you lead teams, build your work culture, and improve relationships with CliftonStrengths A.K.A StrengthsFinder. The "Lead Through Strengths" podcast was created for you if you're ready to stop taking the "path of most resistance" at work and in life. It sounds silly, yet it happens all the time when people get focused on fixing their weaknesses. It doesn't have to be so hard. Stop focusing on what's broken about you. Lisa Cummings, one host, is a Gallup Certified Strengths Performance Coach, so she brings you a wealth of corporate wisdom, combined with Gallup research. She's also certified by the Life Coach School and has an MBA, so she brings a good combo of business and coaching. Brea Roper, your other host, is also a Gallup Certified Strengths Coach. She is incredible at helping you cast a vision for your future - using your natural talents. She's especially talented at leading personal retreats in Kansas City, MO (and she will travel). Many episodes are educational Q&A from our corporate clients. They're usually questions we get in our StrengthsFinder corporate workshops. Over 34 Million people have taken the CliftonStrengths assessment. With this show, you'll learn how to find your strengths and put them to work. If you manage a team, you'll hear ideas for leading your so your colleagues can come to work feeling more energized and engaged. We publish by season. Season 1: Career Q&A Season 2: Strengths Interviews Season 3: StrengthsFinder Q&A (also known as CliftonStrengths assessment) Season 4: Team Building 12 Week Strengths Challenge Season 5: One StrengthsFinder Talent Theme Per Week: Career Branding Adjectives for your personal brand, red flag situations for that talent theme, and action items to put that talent to use Season 6: Nine Core Concepts of Strengths Season 7: Facilitator Interviews (because, who needs Lisa only - we have lots of other great StrengthsFinder trainers for you) Season 8: CliftonStrengths Customer Q&A Season 9: The Foundations of Strengths and Mindset Season 10: Coach the Coach - Brea and Lisa help you build your independent coaching practice, or implement strengths into your work culture There's a lot of confusion about the name of the assessment because it is difficult to spell (or put the singular/plural in the right spot), and it has changed names. All of these are the same survey tool: StrengthsFinder 2.0, StrengthsFinders, StrengthFinders, StrengthFinder, StrengthsFinder, Clifton Strengths, CliftonStrengths, Clifton StrengthsFinder. Despite the difficulty with the word, the content all points to Strengths Based Development and leadership using StrengthsFinder with your team. In addition: here are some hot topic areas covered by audience questions so far: Getting promoted; discovering your strengths; differentiating yourself; coaching and feedback; marketing, branding, and promoting yourself; getting unstuck; developing your direct reports; noticing what works on your team; connecting and networking; personal leadership; politics and perceptions at the office; getting viewed as an A player; building trust and influence at work or in your industry; being a people-leader that you want to be, even when you're short on time; how to get your creative mojo back; understanding how your EQ (emotional intelligence) is more important than your IQ at work; stuff you didn't learn in business school that's hurting your career; getting unstuck and un-trapped; being a better leader; solving problems; getting past confusion; aligning your mind, body, and purpose in life; managing major life transitions; and taking a minute to reflect on what you really want in life

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