Revenue Builders

Revenue Builders

Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information

  1. Coaching Your Team to Success with Brian White

    2일 전

    Coaching Your Team to Success with Brian White

    In this short segment of the Revenue Builders Podcast, Brian White shares his perspectives on team motivation and leadership. Brian White, the running backs coach at Bowling Green State University, discusses the invaluable lessons learned from losses, the importance of the human touch in coaching, and the significance of building accountability and selflessness within teams. He elaborates on his coaching philosophy, which includes connecting deeply with players, understanding their backgrounds, and emphasizing the core values of gratitude, grit, and selflessness. White also recounts lessons from his mentor Joe Moore and explains his approach to fostering team spirit and individual excellence. KEY TAKEAWAYS [00:00:50] Lessons from Wins and Losses [00:01:20] The Importance of Human Connection in Coaching [00:01:58] Reaching Players' Genetic Ceilings [00:02:36] Connecting with Players on a Personal Level [00:03:18] Feeding Players: A Coaching Strategy [00:06:35] Core Values: Gratitude, Grit, and Selflessness [00:07:28] Balancing Individuality and Teamwork [00:08:29] Mantra for Success: Play Hard, Fast, and Be a Great Teammate HIGHLIGHT QUOTES [00:01:13] "The most important thing you learn through the losses is that the human touch is the most important component." [00:01:25] "If you have the ability to touch people in a way that they'll relate to, you're going to drive your productivity through the roof." [00:03:13] "People want to be touched and they want you to get involved with them." [00:08:37] "Play as hard as you can, as fast as you can, for as long as you can, and be a great teammate." [00:10:20] "You can be the greatest talent in the world, but if you can't get anybody to follow you, that's a problem." Listen to Mark’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/harnessing-the-power-of-coaching-with-brian-white/ Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

    11분
  2. Debriefing Our Most Popular Episodes

    5일 전

    Debriefing Our Most Popular Episodes

    In this episode, we bring you snippets of several conversations that focused on Customer Success. Listen as John Kaplan and John McMahon talk with Sasha Anderson, the Global Head of Customer Success at Canva, Dan Barrett the Executive VP of Customers at MongoDB and Allison Pickens Co-Author of the Customer Success Economy. [00:00:13] Sasha Anderson on Customer Success and Consumption Pricing [00:06:30] Dan Barrett on Customer Expectations and Value Demonstration [00:16:35] The Importance of Customer Success in Reducing Churn with Alison Pickens Don’t miss the full episodes featuring our guests: Allison Pickens: https://revenue-builders.simplecast.com/episodes/mastering-the-art-of-customer-success-with-allison-pickens Sasha Anderson: https://revenue-builders.simplecast.com/episodes/optimizing-a-customer-success-team Dan Barrett: https://revenue-builders.simplecast.com/episodes/the-right-hire-for-customer-success-with-dan-barrett Additional Resources Force Management’s Customer Success Playbook: https://www.forcemanagement.com/driving-renewals-and-nrr-with-customer-success Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064 In this episode, we bring you snippets of several conversations that focused on Customer Success. Listen as John Kaplan and John McMahon talk with Sasha Anderson, the Global Head of Customer Success at Canva, Dan Barrett the Executive VP of Customers at MongoDB and Allison Pickens Co-Author of the Customer Success Economy. [00:00:13] Sasha Anderson on Customer Success and Consumption Pricing [00:06:30] Dan Barrett on Customer Expectations and Value Demonstration [00:16:35] The Importance of Customer Success in Reducing Churn with Alison Pickens Don’t miss the full episodes featuring our guests: Allison Pickens: https://revenue-builders.simplecast.com/episodes/mastering-the-art-of-customer-success-with-allison-pickens Sasha Anderson: https://revenue-builders.simplecast.com/episodes/optimizing-a-customer-success-team Dan Barrett: https://revenue-builders.simplecast.com/episodes/the-right-hire-for-customer-success-with-dan-barrett Additional Resources Force Management’s Customer Success Playbook: https://www.forcemanagement.com/driving-renewals-and-nrr-with-customer-success Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064

    23분
  3. AI Disruption: Thinking Outside-In

    10월 27일

    AI Disruption: Thinking Outside-In

    In this short segment of the Revenue Builders Podcast, Mark Roberge shares some thoughts on AI and how to think about using it to innovate business, rather than automating isolated tasks. It’s part of a larger episode with John Kaplan and John McMahon. KEY TAKEAWAYS [00:00:25] How AI Disrupts Legacy Thinking: Relying on established systems and resources will lead to failure; companies must rethink from scratch. [00:01:41] Big Companies Resist Disruption: Internal power dynamics often prevent large companies from embracing necessary innovation. [00:03:13] AI's Shortcomings in Sales: Many companies focus on automating tasks rather than considering the full customer experience. [00:05:09] AI Co-pilot Concept: Current AI tools are overly iterative, with most companies simply aiming to boost productivity, not revolutionize. [00:05:57] Future of Work with AI: The potential for billion-dollar companies with minimal employees raises questions about capitalism and job creation. HIGHLIGHT QUOTES [00:00:46] Mark Roberge on Innovation: "The minute you say, ‘How can we leverage what we already have?’—game over." [00:01:41] John McMahon on Company Resistance: "The people in power won’t give in easily to disruptions that challenge their status." [00:03:57] Mark Roberge on AI's Shortcomings: "Co-pilot is the pets.com of this era. It’s iterative. It’s not revolutionary." [00:05:57] Mark Roberge on Future Jobs: "AI will lead to the first billion-dollar company with two employees." Listen to Mark’s Full Episode Here: https://revenue-builders.simplecast.com/episodes/innovation-growth-and-failure Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Check out John McMahon’s book here: Amazon Link: https://a.co/d/1K7DDC4 Check out Force Management’s Ascender platform here: https://my.ascender.co/Ascender/ Read Force Management's eBook: https://www.forcemanagement.com/roi-of-sales-messaging

    7분
  4. Sales Management: Key Responsibilities that Will Make or Break Success

    10월 24일

    Sales Management: Key Responsibilities that Will Make or Break Success

    In this episode, John Kaplan and John McMahon talk through each stage of sales management and the important responsibilities that must be mastered at each role. From first-line manager to second-line to VP of Sales and all the way up to the CRO, they tackle the key responsibilities at each role and the key factors that go into coaching and developing their teams at every stage. It’s a great discussion on how these leadership roles intertwine with the ultimate goal of building a system for revenue success. ADDITIONAL RESOURCES Check out John McMahon’s book, The Qualified Sales Leader: https://www.amazon.com/Qualified-Sales-Leader-Proven-Lessons/dp/0578895064 Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 Force Management’s Manager Enablement Resources: https://hubs.li/Q02Vt_xM0 HERE ARE SOME KEY SECTIONS TO CHECK OUT [00:01:02] Key Responsibilities of Sales Reps [00:03:46] Challenges of First Line Sales Managers [00:07:03] Territory Management and Fairness [00:11:35] Recruiting and Developing Talent [00:19:46] The Role of Second Line Managers [00:36:07] A Learning Experience in Management [00:38:07] The Impact of Attrition on Sales [00:41:12] Why Sales Reps Fail [00:50:28] The Importance of Time Management [00:55:01] Responsibilities of a CRO [01:04:32] Critical Metrics for Sales Success HIGHLIGHT QUOTES [00:07:01] "Management needs to have deep insights into the accounts and the reps. Without that, it's all just guesses." – John McMahon [00:18:16] "If you're a good recruiter, you meet spouses and friends of your hires. You have to zip them up in a body bag if you fail them, and that's serious." – John Kaplan [01:13:37] "Critical activities, proactive processes, and understanding why we're measuring people on these metrics are key components for driving success." – John Kaplan [01:12:51] "It's all about building and maintaining a collective sense of urgency and careful management of quotas and recruiting timelines." – John McMahon

    1시간 14분
  5. Cutting Through the Noise: Understanding AI Through History and Practical Application

    10월 17일

    Cutting Through the Noise: Understanding AI Through History and Practical Application

    In this episode, John Kaplan and John McMahon are joined by Devavrat Shah, CEO and co-founder of Ikigai Labs and MIT professor, to demystify the rapidly evolving landscape of artificial intelligence. The conversation spans a wide array of crucial AI topics including the history and applications of AI, causal inference, explainability, and the integration of AI into sales and forecasting processes. Key highlights include the role of AI in consumption pricing, business model transformations, and job market impacts. Shah underscores the importance of governance, ethical use, and education in AI, offering valuable insights into AI tools from Ikigai Labs and their practical implementations in sectors like healthcare, supply chain, and BFSI. The discussion concludes with a focus on the explosive growth of AI, urging businesses to invest in internal education and to approach AI adoption with a 'proof of value' mindset for sustained success and global upskilling. ADDITIONAL RESOURCES Connect and learn more about Devavrat Shah: https://www.linkedin.com/in/devavrat-shah-63b59a2/ Learn more about AI through Ikagai Academy: https://www.ikigailabs.io/ai-academy Check out Force Management’s guide on implementing AI for B2B Sales teams: https://hubs.li/Q02TG4tZ0 Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 HERE ARE SOME KEY SECTIONS TO CHECK OUT [00:03:02] History and Evolution of AI [00:06:21] Understanding AI Terminology [00:18:37] The Role of Explainability in AI [00:26:45] AI in Consumption Pricing and Forecasting [00:33:33] Future Possibilities and Implications of AI [00:35:58] AI's Role in Healthcare and Decision Making [00:37:08] Human-Machine Interaction and AI [00:38:29] Embracing AI Tools in Daily Life [00:40:33] Challenges and Governance in AI [00:42:44] The Importance of AI Governance [00:49:10] Introduction to IKIGAI Labs [00:54:13] AI's Impact on Industries and Consumers [01:01:18] The AI Revolution: Why Now? HIGHLIGHT QUOTES [00:03:15] "AI, statistics, machine learning, data science, for me, all of those terms have intimate relationships." – Devavret Shah [00:04:32] "Humans primarily do two things really well: mind and muscle." – Devavret Shah [01:00:27] "Don't just rush into AI because it's cool. Carefully choose where you go." – Devavret Shah [01:00:51] "Have internal champions who should be educated in terms of how to use AI." – Devavret Shah [01:04:13] "It's time to just upskill a little around AI so that we are not left behind." – Devavret Shah

    1시간 5분
  6. Mastering Negotiation in B2B Sales with Keno Helmi

    10월 10일

    Mastering Negotiation in B2B Sales with Keno Helmi

    In this episode, John Kaplan and John McMahon are joined by return guest Keno Helmi, a seasoned five-time CRO, to delve into the nuances of negotiation in B2B sales. Keno offers insights into effectively managing price perception and ensuring the customer's focus remains on the value of the solution, rather than cost. With a focus on crafting an impactful ROI and leveraging business cases, Keno highlights the importance of negotiation as a competency requiring strategic planning and training. Tune in to hear a detailed overview of Keno's negotiation protocol, which includes qualifying negotiation conditions, understanding the customer's alternatives, and the importance of preparing for trade-offs to secure a favorable deal. ADDITIONAL RESOURCES Connect and learn more about Keno Helmi: https://www.linkedin.com/in/keno-helmi-74779329/ Enjoying the podcast? Sign up to receive new episodes straight to your inbox: https://hubs.li/Q02R10xN0 HERE ARE SOME KEY SECTIONS TO CHECK OUT [00:01:07] Kino Helmi's Career Journey [00:02:05] The Importance of Early Negotiation [00:04:51] Characterizing Your Product as Premium [00:08:03] Handling Pricing and Value Discussions [00:12:24] The Role of Discovery in Negotiation [00:26:12] Budgetary Pricing and ROI [00:33:32] Navigating Late-Stage Sales Challenges [00:35:04] The Importance of ROI in Negotiations [00:40:35] Mastering the Art of Shock and Awe [00:41:53] Qualifying the Negotiation [00:43:34] Leveraging Non-Price Elements [00:44:37] Aligning Sales Reps and Company Goals [00:56:31] Establishing a Walkaway Point HIGHLIGHT QUOTES [00:09:25] "Negotiation is a process, not an event." [00:35:47] "Ultimately, you're going to be judged relative to the ROI." [00:41:04] "Shock and awe: No matter what the counter proposal is, fall out of your seat; provoke a reaction." [01:00:13] "Every great deal has a thousand mothers and fathers to it. Everybody signs up and says, 'Oh, we were part of that deal.' Every bad deal is a rep on an island."

    1시간 5분
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Welcome to the Revenue Builders podcast, a weekly show featuring B2B sales leaders and executives. Hosted by Five-time CRO John McMahon and Force Management’s Co-Founder John Kaplan, the show goes in the barrel, behind the scenes with the people who have been there, done that and seen the results. Revenue Builders covers the best practices for scaling and growing your business, while sharing the pitfalls to avoid. Great conversation. Solid interviews. Tangible takeaways to help you succeed. If you enjoy our content, please subscribe, rate and review the show to help us reach more people. This show is brought to you by: Force Management where we help companies improve sales performance, executing their growth strategy at the point of sale. Check out forcemanagement.com more information

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