Leadership Book Club: Start with Why by Simon Sinek

What makes some organizations inspire fierce loyalty while others just seem to exist? In this episode, Kristen and Mike dive into Simon Sinek's groundbreaking book "Start With Why," exploring how truly great leaders and companies create lasting success by focusing on their purpose rather than just their products. Through compelling examples from Apple to Martin Luther King Jr., they break down why people don't buy what you do - they buy why you do it. Whether you're building a business, leading a team, or trying to make a bigger impact, this episode reveals how starting with your "why" can transform your approach to leadership and create genuine, lasting connections with both customers and employees.

Highlights:

• The Golden Circle concept: Understanding the critical difference between what you do, how you do it, and why you do it
• Why manipulation tactics like price cuts and promotions might work short-term but won't build lasting loyalty
• The fascinating neuroscience behind decision-making and how the limbic brain influences our choices
• The Law of Diffusion of Innovation and why you need to reach 15-18% market penetration before achieving mass success
• How great organizations maintain consistency between their why, how, and what across all aspects of their business
• The importance of finding and developing leaders who share your organization's core why
• The "Celery Test" - a practical framework for making decisions that align with your organization's purpose
• Why success can actually be the biggest challenge for maintaining your organizational why
• The difference between achievement (getting what you want) and success (knowing why you want it)
• The power of finding and articulating your personal why as a leader\

Links & Resources Mentioned:

• Start with Why by Simon Sinek 
• Simon Sinek's 2009 TED Talk: "How Great Leaders Inspire Action"
• Leaders Eat Last by Simon Sinek
• Influence by Robert Cialdini
• Kitchen Confidential by Anthony Bourdain
• Never Split the Difference by Chris Voss 

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Learn more about Kristen's leadership coaching and facilitation services: http://www.emboldify.com