Leading Conversations

Lane
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  • MARKETING
Leading Conversations

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world. This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

  1. Life Through the Lens - David Eustace - Ep 30

    4 DAYS AGO

    Life Through the Lens - David Eustace - Ep 30

    Barry Fearn Leads the Conversation with the incomparable genius of David Eustace. David is a Scottish photographer and director, known for his fashion, celebrity and art photography. Over his vast and eclectic career to date, David has lived and travelled all over the world on shoots and exhibited his art in both private galleries and public museums.His fascinating story traverses from his early days serving as a prison officer, developing his passion for photography, 90's pop culture, leading campaigns for the likes of Anthropologie and Panasonic, all leading to a crescendo as he curates the most incredible fantasy dinner line up to date.

    52 min
  2. Shaping Careers Over the Years - Nicki & John Denholm - Ep 29

    SEP 17

    Shaping Careers Over the Years - Nicki & John Denholm - Ep 29

    Barry talks to Nicki and John Denholm from Denholm Associates about their experience over the last two decades in shaping careers over these years. They discuss the entrepreneurial spark which led Nicki to start the business, how they separate (or indeed don't separate!) the professional from the personal when it comes to work and family, their challenges along the way on both their independent and their collective career journeys to date, the importance of having a strong employer brand and 'seeing beyond the CV' - how skills hiring and future promise is now essential in the talent spotting field, as opposed to focusing on past experiences and tenure.

    1h 7m
  3. The Charity Brand Shift - Laura Brady & Kirsteen Campbell - Ep 28

    SEP 3

    The Charity Brand Shift - Laura Brady & Kirsteen Campbell - Ep 28

    In this episode, Lane Chief Exec, Ali Findlay caught up with Laura Brady of Worldwide Cancer Research and Kirsteen Campbell of Scottish SPCA to chat about the importance of brand salience in the charity sector.  Charities have traditionally used vision, mission, and values in their brand strategies, but future brand leaders now talk purpose, proposition, and personality. We chat about how brand purpose, in particular, has influenced their brand evolution.

    1h 5m
  4. The Power of Partnerships - Julie Keough & Petra Cameron - Ep 27

    JUL 31

    The Power of Partnerships - Julie Keough & Petra Cameron - Ep 27

    Barry talks to Julie Keough from Scottish Power and Petra Cameron from Natwest about "The Power of Partnerships". With the Olympics at the forefront of the topical agenda and Natwest (tag) a proud partner of Team GB, collectively they discuss what best practice look like when it comes to developing successful partnerships - including but not limited to: brand alignment, budget, adding value, reciprocity, evaluation, stakeholder management - and not forgetting, fun!

    48 min
  5. A Tennent's Special - Hazel Alexander & Stuart Mackenzie - Ep 26

    JUN 13

    A Tennent's Special - Hazel Alexander & Stuart Mackenzie - Ep 26

    In this 'special' episode of Leading Conversations, Barry talks to Stuart Mackenzie and Hazel Alexander from C&C Group about all things Tennent's.They cover a varied range of topics from the history of Hugh, the wit, warmth and humour behind the Tennent's brand, the challenges and opportunities in attracting the next generation of consumers and their latest campaign: 'Get to Germany'.

    49 min
  6. From CMO to CEO - Glen Gribbon - Ep 25

    MAY 22

    From CMO to CEO - Glen Gribbon - Ep 25

    In this special episode of Leading Conversations, Barry sits down with Glen Gribbon to discuss his varied portfolio career in marketing which has spanned many sectors and experiences including promotions, property, pets and even pomegranate juice. We also chat about his experience in helping non-profits grow and his wealth of knowledge about the world of whisky, which has led to his current role as CEO of Bladnoch distillery.

    50 min
  7. Becoming & Being a B-Corp - Nathalie Agnew & Pete Martin - Ep 24

    APR 30

    Becoming & Being a B-Corp - Nathalie Agnew & Pete Martin - Ep 24

    In this episode, Barry talks to Nathalie Agnew and Pete Martin, founders of award-winning agencies Muckle Media and Always be Content.They discuss their journeys to recently becoming B-Corp certified companies and what this means to them and their teams.  Tune in to hear their points of view on balancing profit with purpose, greenwashing, whether agencies who work with fossil fuel companies should be allowed to be B-Corps and 'daring to care'.

    47 min
  8. Fierce & Fragile - Ali Findlay, Jaimie Grosset & Amy Briggs - Ep 23

    MAR 6

    Fierce & Fragile - Ali Findlay, Jaimie Grosset & Amy Briggs - Ep 23

    A shared experience and exploration of how best to support marketers returning to work after a maternity leave. How having conversations, rather than making assumptions, could lead to the best outcome returns.

    1h 1m
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About

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world. This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

Information

  • Creator
    Lane
  • Years Active
    2022 - 2024
  • Episodes
    31
  • Rating
    Explicit
  • Copyright
    © Copyright Lane
  • Show Website
    Leading Conversations

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