27 episodes

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.

This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

Leading Conversations Lane

    • Business

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.

This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

    A Tennent's Special - Hazel & Stuart - Ep 26

    A Tennent's Special - Hazel & Stuart - Ep 26

    In this 'special' episode of Leading Conversations, Barry talks to (tag) Stuart Mackenzie and (tag) Hazel Alexander from (tag) C&C Group about all things Tennent's.They cover a varied range of topics from the history of Hugh, the wit, warmth and humour behind the Tennent's brand, the challenges and opportunities in attracting the next generation of consumers and their latest campaign: 'Get to Germany'.

    • 48 min
    From CMO to CEO - Glen Gribbon - Ep 25

    From CMO to CEO - Glen Gribbon - Ep 25

    In this special episode of Leading Conversations,
    Barry sits down with Glen Gribbon to discuss his varied portfolio career in marketing which has spanned many sectors and experiences including promotions, property, pets and even pomegranate juice.

    We also chat about his experience in helping non-profits grow and his wealth of knowledge about the world of whisky, which has led to his current role as CEO of Bladnoch distillery. 

    • 49 min
    Becoming & Being a B-Corp - Nathalie & Pete - Ep 24

    Becoming & Being a B-Corp - Nathalie & Pete - Ep 24

    In this episode, Barry talks to Nathalie Agnew and Pete Martin, founders of award-winning agencies Muckle Media and Always be Content.They discuss their journeys to recently becoming B-Corp certified companies and what this means to them and their teams.  Tune in to hear their points of view on balancing profit with purpose, greenwashing, whether agencies who work with fossil fuel companies should be allowed to be B-Corps and 'daring to care'.

    • 46 min
    Fierce & Fragile - Ali, Jaimie & Amy - Ep 23

    Fierce & Fragile - Ali, Jaimie & Amy - Ep 23

    A shared experience and exploration of how best to support marketers returning to work after a maternity leave. How having conversations, rather than making assumptions, could lead to best outcome returns.

    • 1 hr
    Banking, Business & Burns - Benny Higgins - Ep 22

    Banking, Business & Burns - Benny Higgins - Ep 22

    In this special episode of Leading Conversations, Barry speaks to Benny Higgins, a recent recipient of an Honorary Fellowship from the Marketing Society Scotland, about a wide range of subjects including his long and illustrious career in banking, his love of football, his passion for the arts, poetry and topically, what commonality is shared by Robert Burns and Marketing.

    • 45 min
    Advertising Then & Now - Fletch & Mark - Ep 21

    Advertising Then & Now - Fletch & Mark - Ep 21

    In the latest episode, Barry reminisces with Lane's Ian 'Fletch' Fletcher and Dentsu Creative's Mark Gorman on the significant transformations witnessed in the Advertising industry since they started out their careers in the 80s and 90s. Tune in to hear their stories from crafting briefs on typewriters to unforgettable TV shoots, while exploring agency tribes and staying ahead of the latest trends in advertising technology.

    • 54 min

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