7. Leading Is Branding

In this week’s podcast, we talk with Justin Foster, cofounder of Root + River, author, speaker, and TCL Faculty Member. Justin tells us about the paradigm shift in the way companies think about branding and leadership. We learn why every positive and negative brand decision can be traced back to a leadership decision, and why everyone in an organization has a responsibility for its brand. Justin also shares three ways that leaders can improve their brands. Follow Justin @fosterthinking