Leading Lady Podcast AliceAnne Loftus

If you listen to the show, you probably know that I have always preferred paid advertising. The entire time I have been in business, organic marketing has not been a strength or focus of mine. 
 
That being said, I did something that made me uncomfortable. I challenged myself to post 30 Reels for 30 days to see what would happen when I actually tried out some organic marketing for my business. 
 
I went into it wanting to prove myself wrong about organic marketing and show myself that it was worth the effort. And so in this episode of Your Million Dollar Side Hustle, I’m sharing the exact results of that challenge and what it means for my business going forward. 
 
In this episode, we discuss:
 
The three things I learned from posting 30 Reels in 30 days
My honest thoughts about organic marketing with social media
The conversion rate I got from my organic versus paid marketing efforts
The organic marketing I’ll be leaning into going forward
Why working with a coach can be a game-changer for your business
How I plan to increase my conversion rate in the future
How I feel about organic marketing after this experiment
 
I hope you enjoyed my honest thoughts on this experiment! In the end, it solidified why I prefer paid ads so much more than organic marketing. 
 
Make sure to tune in next week to catch my interview with Lauren Taylor and learn how she’s going to be helping me with Instagram over the next several weeks! 
 
If you want to learn more from me, check out my free training to learn how I built a $1 million online course. You can also check out Powered By Passive Academy and see if it’s right for you! 



Resources Mentioned:
 
Free Training: How I Built a $1 Million Online Course
Learn more about Powered by Passive Academy
30-day Free Trial of Kajabi, the number one tool I use in my business




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***TW: mentions of sexual assault
 
If you had the power to alter anything in your past, what would you change?
 
For a long time, I would have told you about the pain, confusion, and loss that I would erase from my life, but now my answer is very different. I wouldn’t change anything about my past because those experiences made me who I am today. 
 
In this episode of the Leading Lady podcast, I’m reading Chapter 3 of my book Take The Lead, and as you can probably tell, this is a chapter about learning to embrace and celebrate yourself.
 
If you want to start from the beginning of the book, go back to episode 163, but you can listen to these episodes in any order! 
 
Topics covered in this episode include:
Learning to embrace your story 
Identifying generational insecurities that we’ve inherited 
Why so many of us are existing in survival mode
 
Everything that you have endured has made you stronger and shaped you into the incredible leading lady that you are today. Tune in to join me in a celebration of our whole selves, scars and all. 
 
Show notes available at www.leadinglady-coaching.com/podcast
 
Resources Mentioned: 
Purchase Take The Lead From:
Amazon: https://a.co/d/9pcU25A
Park Books: https://parkbooksmd.com/item/ndNZkkWlqk-PdyAQi_5lSQ
Here. A Pop-Up Shop: https://www.hereapopupshop.com/product/Take-the-Lead-Book/6309?cp=true&sa=false&sbp=false&q=false&category_id=73
 
Leading Lady Coaching: https://leadinglady-coaching.com/take-the-lead-book/
 
Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there! Head to https://www.facebook.com/groups/LeadingLadiesAAL to join!
Let’s connect on Facebook: https://www.facebook.com/aalcoaching
Let’s connect on Instagram: https://www.instagram.com/leading.lady.coach/

Have you ever felt like you had to hide behind a mask to be accepted? 
 
In this episode, I’m reading Chapter 2 of my book Take The Lead. If you want to start from the beginning of the book, go back to episode 163, but really you can listen to these episodes in any order! 
 
This chapter covers some difficult years of my life. We’re talking about pageants, high school, female rivalry, masks, and identity. 
 
It’s hard for me to revisit the years of my life that were filled with so much insecurity. I did learn a lot from those experiences, but that doesn’t make it any easier to remember them. However, now I know that I was able to pull through and discover who I really am. Today I connect with leading ladies like you by showing up as myself, being vulnerable, and sharing my insecurities. That feels a lot better than trying to hide behind a mask. 
 
Topics covered in this episode include:
The masks we learn to wear throughout life 
Reconnecting with your identity 
Messages we internalize about ourselves as children 
Finding your authenticity 
 
If you’re ready to take off your mask and show up as your true self, I think you’ll love this episode. 
Show notes available at www.leadinglady-coaching.com/podcast
 
Resources Mentioned: 
Purchase Take The Lead From:
Amazon: https://a.co/d/9pcU25A
Park Books: https://parkbooksmd.com/item/ndNZkkWlqk-PdyAQi_5lSQ
Here. A Pop-Up Shop: https://www.hereapopupshop.com/product/Take-the-Lead-Book/6309?cp=true&sa=false&sbp=false&q=false&category_id=73
Leading Lady Coaching: https://leadinglady-coaching.com/take-the-lead-book/
 
Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there! Head to https://www.facebook.com/groups/LeadingLadiesAAL to join!
Let’s connect on Facebook: https://www.facebook.com/aalcoaching
Let’s connect on Instagram: https://www.instagram.com/leading.lady.coach/

***TW: mentions of SIDS and sexual assault
 
If you’ve ever wanted to know a little more about me and my background, listen up. 
 
In the last episode of the podcast, we started reading my book, Take The Lead, together. Each week, I’m reading one chapter of the book to you here on the Leading Lady podcast. In this episode, we’re covering Chapter 1: Values Grow Up. 
 
This chapter is focused on lessons I learned from experiences in my childhood that I have kept, refined, or let go of. We’re all shaped by the lessons we learned in childhood, but have you ever stopped to ask yourself whether some of those lessons are more harmful than helpful?
 
Topics covered in this episode include:
What my early years were like 
The power of recognizing patterns and removing yourself from unhealthy ones 
Letting go of mentalities that no longer serve you 
 
Join me as I reflect on the childhood experiences that made me who I am today. 
 
Show notes available at www.leadinglady-coaching.com/podcast
 
Resources Mentioned: 
Purchase Take The Lead From:
Amazon: https://a.co/d/9pcU25A
Park Books: https://parkbooksmd.com/item/ndNZkkWlqk-PdyAQi_5lSQ
Here. A Pop-Up Shop: https://www.hereapopupshop.com/product/Take-the-Lead-Book/6309?cp=true&sa=false&sbp=false&q=false&category_id=73
Leading Lady Coaching: https://leadinglady-coaching.com/take-the-lead-book/
 
Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there! Head to https://www.facebook.com/groups/LeadingLadiesAAL to join!
Let’s connect on Facebook: https://www.facebook.com/aalcoaching
Let’s connect on Instagram: https://www.instagram.com/leading.lady.coach/

Do you have any fun vacations planned in the upcoming months?
 
I don’t know about you, but one of the things I love to do on vacation and in the summer months is read. 
 
This summer, I want to invite you to read my book, Take The Lead, with me. I’m going to be reading one chapter a week right here on the podcast. I’m looking forward to sharing my thoughts with you, hearing yours, and getting stuck back into this book that means so much to me.
 
We’re kicking it off in this episode with the prologue. I’ll set the scene for the rest of the book, give you an idea of what it’s all about, and share some of the themes that are most important to me like leadership, authenticity, and community. 
 
Topics covered in this episode include:
My plans for the upcoming episodes of the podcast
The prologue of my book
The value of stories 
 
I hope you’ll join me on this journey as we read my book together, whether you tune in to every episode or you just catch a chapter here and there. Thanks for being here for the beginning!
 
Show notes available at www.leadinglady-coaching.com/podcast
 
Resources Mentioned: 
Purchase Take The Lead From:
Amazon: https://a.co/d/9pcU25A
Park Books: https://parkbooksmd.com/item/ndNZkkWlqk-PdyAQi_5lSQ
Here. A Pop-Up Shop: https://www.hereapopupshop.com/product/Take-the-Lead-Book/6309?cp=true&sa=false&sbp=false&q=false&category_id=73
Leading Lady Coaching: https://leadinglady-coaching.com/take-the-lead-book/
 
Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there! Head to https://www.facebook.com/groups/LeadingLadiesAAL to join!
Let’s connect on Facebook: https://www.facebook.com/aalcoaching
Let’s connect on Instagram: https://www.instagram.com/leading.lady.coach/

Do you feel like you are living as your best self right now?
 
If not, could your schedule be part of what’s holding you back?
 
Time and priority management play an important role in setting yourself up for success as your best self. In this episode of the Leading Lady podcast, I want to get to the bottom of why your ideal schedule looks so different from your actual schedule and how that’s holding you back from living your best life. 
 
Topics covered in this episode include:
Why your daily schedule is getting thrown off 
The importance of scheduling your priorities 
How to create a schedule as someone who likes flexibility 
What my scheduling process looks like
 
If you feel like no matter how many times you create a schedule, it always falls apart, this is for you. And, if you’re someone who feels too restricted by a schedule, I have advice for you too, so don’t skip this one!
 
Show notes available at www.leadinglady-coaching.com/podcast
 
Resources Mentioned: 
Book a Coaching Call: https://leadinglady-coaching.com/private-coaching/ 
 
Have you joined the Leading Ladies Facebook Group yet?! I would love to see you in there! Head to https://www.facebook.com/groups/LeadingLadiesAAL to join!
Let’s connect on Facebook: https://www.facebook.com/aalcoaching
Let’s connect on Instagram: https://www.instagram.com/leading.lady.coach/