40 min
Leading With Influence Instead of Title With Linda Lee, CMO of Campbell’s Soup Company Marketing Trends
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- Marketing
How can consumer insights help build a successful marketing strategy? Linda Lee, CMO of Campbell’s Soup Company, claims her own curiosity allowed her to lead with influences from the consumer’s perspective. Listen to hear more about using a consumer’s lens to analyze competitors’ strategies and understand the impact media consumption has on a brand.
How can consumer insights help build a successful marketing strategy? Linda Lee, CMO of Campbell’s Soup Company, claims her own curiosity allowed her to lead with influences from the consumer’s perspective. Listen to hear more about using a consumer’s lens to analyze competitors’ strategies and understand the impact media consumption has on a brand.
40 min