Leaning In Trademark Property

Dr. Peter Linneman, real estate economist and principal of Linneman Associates, joins Terry for another dynamic discussion on the current state of the economy. Listen for Peter’s projections on how the coming year may unfold in the U.S. and major Texas markets.

Plus, he examines the potential impacts of interest rate hikes and the battle of the economy vs. The Fed. The conversation then moves to capital markets and the future of multifamily and retail, as well as demographic and technology trends to watch for in real estate.

Leaning In is published every month, subscribe to stay up to date!



Links:

Linneman Associates, LLC

Peter on LinkedIn

Topics:

(0:47) - What are your thoughts on the current economic cycle?

(15:23) - What do you think happens to the Fed Funds rate in 2023?

(17:54) - What are you seeing in Capital Markets?

(27:28) - How do you advise those working on projects where there is static-negative leverage?

(31:19) - What are you seeing in Multifamily and Retail assets for 2023?

(38:00) - Do you have any insight in rents and demand within Multifamily?

(42:43) - What key trends for this year we need to watch for?

(49:38) - Do you see any changes in the Texas market?

M2G Ventures is a Dallas-Fort Worth commercial real estate company founded by twin sisters Jessica Essl and Susan Gruppi. In this episode, Terry sits down with co-president Jessica and they discuss her time in the industry as a woman and how her team is making an impact.

Terry asks what she’s learned working on projects in urban industrial development, adaptive reuse and mixed-use districts such as Mule Alley in the Stockyards. Like many professionals, her success has come with obstacles. Jessica shares her tips for working with family and growing up in the industry.

Enjoyed this episode with Jessica Essl? Listen to Terry’s discussion with her sister and co-president Susan Gruppi. And, join us next month for insights from economist Dr. Peter Linneman as he returns to the show.



Links:

Jessica Essl on LinkedIn

M2G Ventures



Topics:

(1:08) - Jessica’s background and motivation for getting into Real Estate

(4:40) - What is M2G and your vision for the company?

(6:09) - What have been some challenges you’ve faced in starting this business?

(10:33) - How did you come up with the idea to play in the industrial asset class?

(13:33) - What led you to enter the Austin market?

(15:42) - What are some of the biggest takeaways from your time at Trademark?

(19:59) - What was your involvement in the development of Mule Alley in the Fort Worth Stockyards?

(24:21) - What are some trends you’re seeing in Texas and DFW?

(27:37) - Who are the tenants for upgraded Class B industrial?

(29:43) - Why has mentorship been so important to you?

(34:39) - What’s the dynamic like running M2G with your twin sister?

(36:12) - What’s behind your diligent work in mental health services?

(40:13) - How are Trademark and M2G different rather than similar?

(42:18) - Terry’s hopes for Trademark in 2023

(43:27) - What advice would you give your younger self?

What happens when you lean into your niche and develop spaces for your community that they’ve been missing? For entrepreneur Jonathan Morris, it's created businesses where customers feel at home.

In this episode, Trademark's Senior Director of Design & Placemaking Cassie King, and Creative Manager Alex Hayes, wrap up their conversation with Jonathan. He shares his inspiration for evolving Hotel Dryce and Fort Worth Barber Shop, and what makes Fort Worth a unique place for business. Plus, how he thinks entrepreneurs can find success in 2023. Spoiler alert: it involves leaning in.

Missed part 1? Listen from the beginning here.

Links:

Hotel Dryce

Fort Worth Barber Shop

Jonathan on Twitter

Self Employed Hosted by Jonathan Morris

Topics:

(0:50) - Does Fort Worth have anything unique to offer for small business owners?

(5:14) - How has travel influenced your palette?

(7:51) - How do you see yourself leaning into your community for mentorship?

(9:20) - Do you have your eye on any other Texas markets?

(10:29) - Jonathan’s love for music and custom playlists

(13:15) - What do you think 2023 will bring for small business owners?

Jonathan Morris’ idea of Fort Worth is creative, cool and collaborative. So when he struggled to find spaces that reflected his community, he set out to create them himself. His fix? Design-forward spaces that support visionaries and Black artists, reward boldness, and welcome all.

Jonathan joins Trademark’s Cassie King, Senior Director of Design & Placemaking and Alex Hayes, Creative Manager, to talk about his vision behind Fort Worth Barber Shop and Hotel Dryce, a 21-room boutique hotel. Plus, how his supportive spirit has no city limits as host of Self Employed on Chip and Joanna Gaines’ Magnolia Network.

Leaning In is published every second and fourth Wednesday of the month. Subscribe to hear part 2 of the conversation.

Links:

Hotel Dryce

Fort Worth Barber Shop

Jonathan on Twitter

Self Employed Hosted by Jonathan Morris

Topics:

(0:49) - Can you tell us more about the projects you’re working on and where you started?

(5:29) - The power of community

(7:42) - Do you think that diversity and community will be more of a consumer trend in the future?

(9:35) - How do you balance the desire to create something for yourself while also creating an inclusive space?

(13:00) - What is your vision for all the art in Hotel Dryce?

(17:27) - What was your experience launching construction of the hotel during the pandemic?

(24:38) - If you had to start over today, would you do anything differently?

(27:22) - What’s the most shocking thing you’ve learned during this process?

(29:50) - How did your show at the Magnolia Network come to be?

(33:45) - Do you find that these platforms allow you to share your entrepreneurial passion in ways you couldn’t before?

In the second part of our conversation with Scot Redman of Baymo, hear how the experiential company is revolutionizing the holidays. Scot shares insight into his team’s creative process for SNOWDAY, and what they see for the future of the industry.

Plus, Trademark’s Stephany Ruiz, Senior Director of Guest Services & Experience, and Chuck Steelman, VP of Experience, give a snapshot of holiday activations across the Trademark portfolio, from celebrity appearances to mesmerizing decor.

Be sure to subscribe to hear future episodes as the Trademark team speaks with experts in the real estate industry.

Links:

SnowDay Dallas

SnowDay Pop on Instagram

The Redman's on Instagram



Topics:

(0:37) - Recapping the Trademark Holiday Experiences

(2:28) - How do you continue to evolve a project like Pop?

(5:06) - What is your creative process?

(9:23) - What do you think separates you from other immersive selfie museums?

(13:06) - What advice would you give someone looking to get into the immersive experience industry?

(15:03) - Meeting the Buyer brothers and industry predictions

From their fully-immersive exhibit SNOWDAY, to photos with Santa that embrace technology in magical ways, Baymo has a knack for creating unique holiday guest experiences.

Join Trademark’s Stephany Ruiz, Senior Director of Guest Services & Experience, and Chuck Steelman, VP of Experience, as they talk with Baymo’s co-creator Scot Redman. They explore how Baymo’s activations go beyond your typical selfie museum to inspire customer loyalty and lasting memories.

In this episode:


Baymo’s groundbreaking SNOWDAY exhibit
The creative process for building new shopping center activations
How technology is evolving the Santa experience

Leaning In is published every second and fourth Wednesday of the month. Subscribe to hear part 2 of the discussion.

Links:

SnowDay Dallas

SnowDay Pop on Instagram

The Redman's on Instagram

Topics:

(0:46) - How has being at Trademark Property Centers changed your business?

(2:36) - How have you seen immersive experiences evolve over the past 4 years?

(5:15) - What tools do you use to promote activations?

(9:27) - how do you reach communities outside of the immediate area to come to these places?

(13:37) - What is Snow Day?

(15:35) - What do you look for in spaces that would host an activation?

(18:21) - What was the inspiration behind adding on the Santa Experience?

(28:24) - Did you predict the changes in the business once you added Santa?

(30:08) - Was there a post that sticks out in your mind that drove tons of eyeballs to Snow Day?