Ep 52: Brand Management In CPG, Uttam Mukherjee, Brand Manager for Fabric Care @P&G

Learn about a career in Brand Management in Consumer Products and Goods industry, in this discussion with Uttam Mukherjee, Brand Manager for Fabric Care, and ex-Senior Assistant Brand Manager for Tide, at P&G. Some of the things we touch upon in this episode include: 1. What does a Brand Manager in CPG do? 2. Comparing Brand Management in CPG with Product Management in Tech 3. The end-to-end process of launching a new Brand and what a Brand Manager works on at each stage 4. Importance of consumer insights in Brand Management (Uttam shares an example from a case study on Old Spice) 5. The 4 qualities needed to excel as a Brand Manager 6. Typical Career Path 7. Interesting and Challenging aspects of the job 8. Recruiting tips for interested candidates Thank you for listening!! Follow the show on Twitter @LED_Curator Website www.learneducatediscover.com/ Like us on FaceBook at www.facebook.com/learneducatediscover/ Email us at hello@learneducatediscover. We will reply!! Subscribe to the show on iTunes itunes.apple.com/us/podcast/learn…ver/id1049159321