Ep 75: What's Your Personal Category?, Christopher Lochhead, Author Play Bigger Learn Educate Discover

Christopher Lochhead is the co-author of "Play Bigger: How Pirates, Dreamers and Innovators Create and Dominate Markets". Marc Benioff, founder and CEO of Salesforce.com says “Every entrepreneur looking to alter the landscape and every CEO looking to reimagine their business can learn from Play Bigger.”

Christopher is a former three-time public company CMO and entrepreneur. Fast Company Magazine calls him a "Human Exclamation Point” and The Economist calls him "off-putting to some”.

In this episode, Chris talks about the concept of "Category Design", and how individuals can apply it to their careers.

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