Learner marketing; why L&D should act more like marketing

How to boost employee engagement on your learning offer? Enter learner marketing! By applying marketing principles and best practices from Polly Puma, Manager of People Development at Puma, and Oliver Hahn, Regional Manager at GoodHabitz, you’ll capture attention and drive participation in your training programmes, moving your employees forward with ease! 

Shownotes: 

• Host: Aimee Clarke, Podcast Host, Editor in Chief and Journalist at GoodHabitz 
• Expert: Polly Ivanova, Manager people development & organisational learning at Puma 
• Expert: Oliver Hahn, Central Region Manager at GoodHabitz 

Statements discussed in this episode: 

• L&D teams should act more like marketing teams. 
• Learning only works when connected to real-word tasks. 
• Recognition for employees’ learning efforts is essential. 
• L&D’s hardest job is keeping employees engaged. 

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This episode of Moving Forward was produced by GoodHabitz.