Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

Consumer Behavior Lab
  • 5,0 (16)
  • TIẾP THỊ
  • HẰNG NGÀY
Behavioral Science For Brands: Leveraging behavioral science in brand marketing.

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

  1. Interview with Todd Rogers: author of Writing for Busy Readers

    5 NGÀY TRƯỚC

    Interview with Todd Rogers: author of Writing for Busy Readers

    In this episode Richard interviewed Harvard professor Todd Rogers. Todd’s experiments apply behavioral science principles to copywriting to make it more effective. In this discussion we cover Todd’s key findings, such as the proven value of brevity, simple language, and designing for easy navigation. The episode is full of simple tactics that you’ll be able to apply immediately to your writing.

    36 phút
  2. Pret a Manger: bouncing back from the pandemic with behavioral science

    23 THG 1

    Pret a Manger: bouncing back from the pandemic with behavioral science

    In this episode, we look at the success of Pret a Manger – especially how they managed to recover so strongly after the pandemic, despite increasing numbers of office workers staying at home. We look at two main biases that they have successfully harnessed: the sunk cost effect and the power of variable rewards

    23 phút
  3. Interview with Seth Stephens-Davidowitz: author of Everybody Lies

    16 THG 1

    Interview with Seth Stephens-Davidowitz: author of Everybody Lies

    We talk with Seth about how to best understand people's motivations and why direct questioning sometimes fails. We cover ideas like the illusion of effort, the curse of knowledge and how to respond when different datasets give conflicting answers.

    49 phút
  4. The Replication Crisis: How to Avoid Basing Your Marketing on Bogus Findings

    9 THG 1

    The Replication Crisis: How to Avoid Basing Your Marketing on Bogus Findings

    In this episode, we discuss the replication crisis. By that we mean, when academics have re-run some behavioural science studies, they have found different results to the original experiment thereby invalidating it. We cover some of the most famous studies that need to be avoided and how you can have confidence in the findings that you’re applying.

    25 phút
  5. How to change habitual customer behavior in the New Year

    19/12/2024

    How to change habitual customer behavior in the New Year

    In this episode we return to the question of how to break old consumer habits and build new ones. We cover four new studies, each of which has practical implications for brands. We begin by looking at when people are open to changing their behavior and discuss the fresh start effect and the destabilizing effect of life events. We then turn to the behavioral science of building new habits and look at the foot in the door technique and the perennial question - how long does it take to form...

    28 phút
  6. Interview with Phil Barden: author of Decoded

    05/12/2024

    Interview with Phil Barden: author of Decoded

    In this episode MichaelAaron and Richard sit down with Phil Barden, author of Decoded and Managing Director at DECODE Marketing. His excellent book was one of the earliest to look at how ideas from neuroscience and behavioral economics could be used to improve marketing. Phil covers how best in class brands like Apple apply these principles but also how he has personally used behavioral science in his work at T-Mobile.

    49 phút
  7. Gift Giving

    20/11/2024

    Gift Giving

    In this episode we look at a range of behavioral science experiments that shed light on effective gift giving. These are useful because our intuition about what receivers want is often off the mark. In particular, we cover experiments showing how spending on others is a better way for givers to boost their own happiness than spending on themselves and why receivers tend to prefer experiences rather than material gifts. While there are plenty of personal applications for these findin...

    29 phút
  8. Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before

    05/11/2024

    Les Binet Uncovered: Surprising Secrets of Ad Effectiveness You May Have Never Heard Before

    In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally what he calls the “dark matter of effectiveness”: price effects.

    59 phút
Xem tất cả (53)

5
/5
16 Xếp hạng

Giới Thiệu

The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.

Thông Tin

Có Thể Bạn Cũng Thích

Bạn cần đăng nhập để nghe các tập có chứa nội dung thô tục.

Luôn cập nhật thông tin về chương trình này

Đăng nhập hoặc đăng ký để theo dõi các chương trình, lưu các tập và nhận những thông tin cập nhật mới nhất.
Chọn quốc gia hoặc vùng

Châu Phi, Trung Đông và Ấn Độ

Châu Á Thái Bình Dương

Châu Âu

Châu Mỹ Latinh và Caribê

Hoa Kỳ và Canada