Lessening the Cognitive Load in Marketing with Niamh Kelly

Niamh Kelly, CEO of Tigim, an interaction intelligence system, joined us in the latest episode of our HearSay podcast. Alongside starting and running Tigim, Niamh is also a consultant for Leaders for Accessibility. She discussed the power of going beyond user personas to consider someone’s social and cultural preferences and how this translates into more than 100% in sales. 

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View transcript: https://aeurl.xyz/hearsay-podcast-with-niamh-kelly

HearSay is produced by Sojin Rank, Mike Barton, Mariella Paulino, and Missy Jensen. Edited by Alex Dorrier.

HearSay is a podcast focusing on the advocates, heroes, and leaders making the web more accessible. We’re interviewing these change makers to hear what they have to say, to set the record straight, and offer their perspectives on how we can all work to make the web accessible to all.