Lessons from 6sense on Scaling User Conferences

What’s the secret to creating memorable user conferences?

Alyssa Peltier sits down with Bethany Murphy, Senior Director of Events at 6sense, to reveal insider strategies for planning and executing user conferences that leave a lasting impact. 

Bethany explains the essential steps for gaining executive buy-in, managing budgets, coordinating cross-functional teams, and crafting memorable attendee experiences that drive long-term impact.

Now it’s your turn to create a user conference experience that truly stands out.

In this episode, you’ll learn:

1. Creating memorable event experiences is essential to driving attendee engagement. Relying solely on content is no longer enough; event planners should focus on crafting immersive, personalized experiences that resonate with attendees long after the event.
2. Cross-functional collaboration is key to executing successful user conferences. For large-scale events, it’s crucial to involve departments beyond just marketing and event planning, such as sales, customer success, and product teams. Building internal alignment ensures that everyone is working towards the same goals, helping to deliver a cohesive and impactful event experience.
3. Tracking real-time data is vital for optimizing event strategy and budget management. Event professionals should actively monitor budgets throughout the planning process and use real-time data to adjust spending and strategy. This enables them to stay on track, make informed decisions, and maximize ROI without compromising the attendee experience.

Things to listen for:

(00:00) Intro to Bethany Murphy and the rise of user conferences

(02:07) The growing significance of crafting memorable event experiences

(05:48) How 6sense designs and executes their large-scale Breakthrough conference

(10:17) Personalization and creating immersive attendee experiences

(15:13) Cross-functional collaboration and why it’s key to event success

(19:59) Using real-time data to make informed decisions and maximize ROI

(25:26) The power of networking and creating unique moments at events

(34:06) Balancing business goals with attendee experience