The Higher Ed Marketer

Caylor Solutions
  • 5,0 (49)
  • MARKETING
  • CHAQUE SEMAINE

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.   Hosted by Ausha. See ausha.co/privacy-policy for more information.

  1. Your Students Will Tell You Everything: Power Your Innovation by Listening

    -6 J

    Your Students Will Tell You Everything: Power Your Innovation by Listening

    This is the final episode of our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle. Episode 217 - Originally aired April 2023 Dr Kim Krull retired from Butler Community College in February of 2024 Community colleges are the front door of higher education for hundreds of thousands of students annually. They may be smaller than their 4-year counterparts, but schools like Butler Community College are leading the charge in innovating classrooms and workforce development programs. How are they doing it? It’s simple — by listening to students and their future employers and pivoting to their needs. Butler’s former president, Dr. Kimberly Krull, and Director of College Relations and Marketing, Kelly Snedden, tell us how they’re committing to graduating each student in digital literacy. Join us as we discuss: – Powering “high-flex” classrooms with the tech of tomorrow (13:03) – Getting students job-ready in workforce development programs (21:09) – How Butler is addressing the demographic enrollment cliff (34:51) To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    48 min
  2. Putting AI Tools to Work for Your Marketing Team

    19 AOÛT

    Putting AI Tools to Work for Your Marketing Team

    This episode is number three in our Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle. Episode 216 - Originally aired March 2024 Dave Hunt is now the Executive Creative Director at Old Dominion.  On November 30th, 2022, ChatGPT changed the world. Just months before, Dave Hunt, now Executive Creative Director of Old Dominion, had been developing a large-scale email marketing campaign at another university. Dave discovered that the months of work that went into creating it could all be done in minutes now. It hooked him into looking at how to use generative AI further to keep his new team at ODU doing the creative work instead of grunt work. This episode will change the way you think about using generative AI with your team and how it can shape the marketing of your college or university. Join Us As We Discuss - Focusing on the tasks AI can’t do [8:32] - Enhancing audience engagement with prospective students [22:38]  - The challenge of authenticity with Gen-Z and Gen Alpha [28:34]  - Achieving brand voice alignment when using AI [33:42] To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    47 min
  3. How to Leverage Student-Produced, Authentic Content

    12 AOÛT

    How to Leverage Student-Produced, Authentic Content

    This episode (2 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle. Episode 215 - Originally aired Feb 2022 Nate Jorgensen is now the Senior Director of Marketing at Miami University. Sometimes when marketers get all gung-ho about creating work, especially content that looks “professional,” it can blur the authenticity of the message. Members of Gen Z (who have highly sensitive BS filters) can prefer content that’s imperfect. In this episode, we spoke with Nate Jorgensen, Director of Marketing and Communications at the University of Cincinnati - College of Engineering and Applied Science, about when marketers do too much work and how to let their institutions sell themselves. Join us as we discuss: - Growing your institution’s footprint - Authentic communication strategies - How to use student-produced content that may not be all positive - The impact of video: from Nate’s engineering video series to candid iPhone filming – To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    28 min
  4. Speak With One Voice: Getting Students Involved in Enrollment Marketing

    5 AOÛT

    Speak With One Voice: Getting Students Involved in Enrollment Marketing

    This episode (1 of 4) is part of Enrollment Rx: Strategies to Fill Your Funnel, a four-part series focused on diagnosing and treating common enrollment pipeline challenges. As fall reveals how well your funnel is performing, we’ll help you optimize lead generation, nurture flows, and student engagement. Tune in for essential tactics and insights to boost enrollment outcomes this cycle. Episode 214 - Originally aired March 2023 Enrollment marketing teams face new challenges every day as they work tirelessly to attract prospective students. Despite those obstacles, Teresa MacGregor, Senior Vice President, Strategic Engagement & Enrollment at Jacksonville University, and her colleagues are celebrating increased first-time enrollment at their school. And it’s not just because of the campus’s beachfront view. They did it by actively engaging with their students on campus and encouraging them to share their stories with the community. Teresa shares how her school’s administration is leading from the front to elevate the student experience.    Join us as we discuss: Encouraging campus visits through a culture of storytelling (6:54) An individualized approach to student recruitment (18:42) The value narrative brewing around higher education (26:25) – To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    37 min
  5. Scaling Connection: How Indiana University Builds Community Before Day One

    29 JUIL.

    Scaling Connection: How Indiana University Builds Community Before Day One

    Episode 213 ZeeMeeSummer Series - Week 4 of 4 In this episode, we talk with Sacha Thieme, Associate Vice Chancellor and Executive Director of Admissions at Indiana University Bloomington. Sacha shares how her team is rethinking student engagement long before day one on campus. From building community at scale to partnering across departments like First Year Experience, Sacha walks us through how IU is creating connection and clarity for thousands of students. She also dives into how data and digital tools are shaping a more intentional admissions experience, and what it takes to lead a team with purpose in an ever-changing enrollment landscape. 🎧 Listen to Learn: ✅ Great admissions leadership begins with listening and a deep understanding of the student journey. ✅ A clear, authentic institutional identity will help you stand out.✅ Connection and belonging should begin well before students set foot on campus. ✅ The best strategies come from understanding student needs, not assumptions. ✅ Technology can enhance human touchpoints and community. Join the Discussion: 03:04 Leading with Purpose in Higher Education 06:03 Empowering Admissions Teams 08:56 Building Community at Scale 11:44 Seamless Transitions for New Students 14:38 Leveraging Data and Technology in Admissions 20:36 Creating Meaningful Engagement ZeeMee is the #1 student community app, used by millions worldwide. It’s where Gen-Z connects and where colleges drive 2x the apps, 3.6x the yield and half the melt. ZeeMee analyzes tens of millions of data points on each student in real time, giving colleges access to the largest set of student behavior data and the most accurate predictive model in Higher Ed today.” Join the movement at ZeeMee.com. – To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    41 min
  6. Why Community is the New Conversion Tool in Higher Ed Marketing

    23 JUIL.

    Why Community is the New Conversion Tool in Higher Ed Marketing

    ZeeMee Summer Series - Week 3 of 4 Building community is your new enrollment strategy. In this episode, Bart Caylor sits down with Vanessa Didyk, CEO of ZeeMee, to explore how student-driven community is transforming the enrollment funnel. Vanessa shares the story behind ZeeMee’s evolution and why today’s students crave authentic peer connections long before they set foot on campus. From real-time behavioral signals to predictive modeling, the conversation reveals how community engagement isn’t just a feel-good initiative, it's a strategic, data-backed tool that boosts yield, reduces melt, and lightens the load for enrollment teams. If you’re looking for smarter ways to connect with Gen Z and convert intent into action, ZeeMee is for you! 🎧 Listen to Learn: ✅ Build authentic student communities that naturally drive enrollment and engagement✅ Use real-time behavioral signals to predict which students will apply, commit, or melt ✅ Ease staff workload by shifting early engagement to peer-driven, self-sustaining communities✅ Treat community as a top-of-funnel strategy that delivers long-term yield results✅ Start small with predictive data and still see measurable impact on enrollment goals Join the Discussion: 02:02 The Evolution of ZeeMee as a community building too 05:25 Building Community Among Students 10:09 Understanding Behavioral Signals for Enrollment 14:40 The Impact of Recruitment Intelligence 17:58 Mitigating Melt Risks with Data 22:25 Community as a Top-of-Funnel Investment ZeeMee is the #1 student community app, used by millions worldwide. It’s where Gen-Z connects and where colleges drive 2x the apps, 3.6x the yield and half the melt. ZeeMee analyzes tens of millions of data points on each student in real time, giving colleges access to the largest set of student behavior data and the most accurate predictive model in Higher Ed today.” Join the movement at ZeeMee.com. – To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    34 min
  7. Flipping the Funnel: How Direct Admissions is Redefining Enrollment Strategy

    15 JUIL.

    Flipping the Funnel: How Direct Admissions is Redefining Enrollment Strategy

    ZeeMeeSummer Series - Week 2 Episode 211 Dr. James Steen, Vice President for Enrollment Management and Marketing at Houston Christian University, shares how his team is flipping the traditional admissions funnel on its head. We discuss the challenges facing enrollment leaders today, and why HCU launched a bold Guaranteed Admission Program to simplify access and better serve Gen Z students. Dr. Steen unpacks how storytelling, early community-building, and the right use of technology (like ZeeMee) are helping students feel a sense of belonging before they ever set foot on campus. It’s a conversation filled with forward-thinking strategies for anyone looking to grow enrollment with purpose and humanity. 🎧 Listen to Learn: ✅ Why direct admission initiatives are becoming more prevalent in higher education ✅ How enrollment competition is intensifying, making it harder to maintain student numbers. ✅ Explore how the Guaranteed Admission Program simplifies enrollment for students. ✅ Why technology should enhance, not replace, personal relationships in enrollment. ✅ How incremental innovation can lead to significant improvements in enrollment strategies. Join the Discussion: 03:04 - The Role of Innovation in Enrollment Management 08:54 - Guaranteed Admission Program: A New Approach 12:00 -  Aligning with Gen Z Expectations 14:54 -  Building Community Before Enrollment 20:57 - Leveraging Technology for Relationship Building 23:56 - 10,000 Students by 2030 ZeeMee is the #1 student community app, used by millions worldwide. It’s where Gen-Z connects and where colleges drive 2x the apps, 3.6x the yield and half the melt. ZeeMee analyzes tens of millions of data points on each student in real time, giving colleges access to the largest set of student behavior data and the most accurate predictive model in Higher Ed today.” Join the movement at ZeeMee.com. – To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    36 min
  8. Stop the Melt: Enrollment Innovation

    8 JUIL.

    Stop the Melt: Enrollment Innovation

    Welcome to the ZeeMeeSummer Series! Episode 210 In this episode of The Higher Ed Marketer, Dr. Jay Jacobs, Vice Provost for Enrollment Management at the University of Vermont, shares how bold innovation and cross-campus collaboration are transforming the student journey. From launching the Vermont Pitch Challenge to building internal talent through the Emerging Leaders Academy, Dr. Jacobs outlines a vision for enrollment that’s strategic, student-centered, and digitally fluent. He also underscores the critical role of alignment between enrollment and marketing in driving institutional success. 🎧 Listen to Learn: ✅ Why innovation must be embedded in every aspect of enrollment strategy. ✅ How the Vermont Pitch Challenge supports brand-building. ✅ How redesigned orientation and retention programs improve student connection. ✅ Why developing internal talent matters and how to do it.  ✅ Why platforms like ZeeMee enhance student belonging before they step on campus. Join the Discussion: 02:53 Cultural Shift Towards Innovation 06:01 Change Management in Higher Education 08:44 Redesigning Orientation and Retention Programs 11:56 The Vermont Pitch Challenge 26:07 Aligning Enrollment Leadership and Marketing 31:14 Building Synergy Between Marketing and Enrollment 36:07 Emerging Leaders Academy: Developing Internal Talent ZeeMee is the student community platform that’s been shaping enrollment for over a decade. After 10 years of creating authentic student engagement, and analyzing student actions, ZeeMee knows exactly what signals lead to enrollment and they’re bringing that data to colleges to help prioritize the right students and drive real results. Students on ZeeMee are 2x more likely to apply, 3.5x more likely to commit, and 50% less likely to melt. Join the movement at ZeeMee.com. – The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    50 min
Tout afficher (221)

Bande-annonce

5
sur 5
49 notes

À propos

The Higher Ed Marketer is centered around marketing professionals in the field of higher education. If you’re looking for real, practical advice on how to level up your marketing game, this is the show for you.   Each episode features conversations with some of the best and brightest marketing minds in higher education, discussing the future of marketing, new technologies, and so much more.   Hosted by Ausha. See ausha.co/privacy-policy for more information.

Informations

  • Création
    Caylor Solutions
  • Années d’activité
    2021 - 2025
  • Épisodes
    221
  • Classification
    Tous publics
  • Copyright
    © All rights reserved.
  • Site web de l’émission
    The Higher Ed Marketer

Vous aimeriez peut‑être aussi