Lessons from Cesar Herrera, Co-founder and CEO of Yuvo Health, on helping FQHCs engage in value-based care arrangements

Pear Healthcare Playbook

This episode is part of Pear VC's series on Medicaid, covering the basics that founders need to know to build innovations that support communities in need.

This week, we're excited to get to know Cesar Herrera. Cesar is the co-founder and CEO of Yuvo Health, a value-based care enablement organization for FQHCs.

Yuvo Health is an industry-leading healthcare organization that partners with community health centers to help them gain an advantage in value-based care, a healthcare model that prioritizes patient-provided quality and outcomes of care over the quantity of services delivered. 

Founded in New York City in January 2021 by a fully BIPOC team that has experienced the power of quality care firsthand, the entire company shares a common goal of bringing fair, quality care to underserved communities. Yuvo Health empowers health centers to succeed in value-based care arrangements by qualifying for meaningful value-based care contracts and achieving success in those arrangements with a dedicated Population Health partner — and with Yuvo Health taking on the risk in doing so. 

Yuvo has raised $28M to date from  AlleyCorp, Mosaic General Partners, New York Ventures, HLM Venture Partners, Route 66 Ventures, VamosVentures, AV8 Ventures, Watershed, GreyMatter, Social Innovation Fund, and others

Cesar's journey in healthcare spans over two decades, beginning with strategy and policy consulting at Kurt Salmon Associates, Booz Allen Hamilton, and Booz & Company. He also worked at Horizon Blue Cross Blue Shield of New Jersey, where he spearheaded marketing and competitive strategy initiatives. He then transitioned to Head of Existing Business at Zocdoc, and then Healthify, where he served as Chief Solutions Officer, shaping his vision for Yuvo Health.

Cesar holds an MBA from NYU Stern School of Business, along with an MPH in Health Policy and Management from Johns Hopkins Bloomberg School of Public Health.

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