Lessons from Expansion: Growth, Hiring, and Refocusing the Practice with Dr. Nick Lillie

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In this episode of The Optometry Money Podcast, host Evon Mendrin, CFP® sits down with Dr. Nick Lillie to discuss his journey of expanding his practice, hiring an associate OD, and restructuring his business to align with his lifestyle and personal values.

Dr. Lillie shares his insights on practice expansion, the importance of focusing on core services, and how financial and operational planning has helped him build a thriving practice that serves both his patients and his family. He also dives into how he approaches strategic planning for the new year, the role of key performance indicators (KPIs) in practice growth, and the mindset shifts that have fueled his success.

What You'll Learn:

• The process behind Dr. Lillie’s practice expansion and move to a new location.
• How he approached hiring and mentoring his first associate optometrist.
• The importance of focusing on core services like dry eye, ocular health, and optical.
• The impact of financial planning and profitability on sustainable business growth.
• How to structure your practice to support your ideal lifestyle.
• The power of tracking KPIs and using data to guide business decisions.
• Why mentorship plays a key role in onboarding a new associate.
• How to develop a vision for your practice and align it with your personal values.

Resources & Links:

• Connect with Dr. Nick Lillie: Email: drlillie@theultimateod.com
• Listen to Optometry: The Ultimate OD Podcast: Website
• Schedule a free consultation with Evon: Click here
• Sign up for the Eyes On The Money Newsletter: Click here

Follow Us:

• Facebook: Optometry Wealth Advisors
• LinkedIn: Evon Mendrin, CFP®

Thank you for listening! If you enjoyed this episode, please leave a review and share it with a fellow optometrist!

The Optometry Money Podcast is dedicated to helping optometrists make better decisions around their money, careers, and practices. The show is hosted by Evon Mendrin, CFP®, CSLP®, owner of Optometry Wealth Advisors, a financial planning firm just for optometrists nationwide.