C-Suite Sales & Marketing Perspectives

Steven MacDonald
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C-Suite Sales & Marketing Perspectives

Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

  1. CMOs: Don’t Accept the Status Quo, Be a Business Leader First

    -5 ДН.

    CMOs: Don’t Accept the Status Quo, Be a Business Leader First

    💡 Zarina Stanford, CMO at Bazaarvoice, dives into how her storytelling skills transcend traditional marketing roles, advocating for dynamic leadership within the C-suite. She uncovers the transformation from marketing as a functional role to an influential business leadership position that defies the status quo, emphasizing the importance of authentic consumer voices and insights in shaping company strategies and narratives.💡 “Think big and be bold, because small changes won't be enough. There is no other discipline with the bragging rights of having the ability and the opportunity to truly craft and deliver what this big, bold vision can be.” - Zarina Stanford Zarina shares her insights on leveraging consumer voices for authentic content marketing. She notes a shift in consumer behavior toward valuing authentic content from peers over brands. The discussion covers the changing marketing landscape, the importance of understanding ideal customer profiles (ICP), and how storytelling can enhance connections with audiences while inspiring brands to think big and empower partnerships. Follow Zarina Stanford on LinkedIn Follow host Steve MacDonald on LinkedIn

    34 мин.
  2. B2B CEOs: How to Use AI to Accentuate Your Competitive Advantage

    -5 ДН.

    B2B CEOs: How to Use AI to Accentuate Your Competitive Advantage

    💡 Steven Hyde, Chief Executive Officer at Push, delves into the transformative impact of AI on performance marketing, drawing from his extensive experience with major brands. He highlights the significant role AI plays in redefining business strategies, juxtaposing past digital transformations with current and future AI advancements.💡 "Build a roadmap for how you will implement and approach AI in your marketing organization. Try to gain some clarity and measure where you are now and where you could be." - Steven Hyde Steven Hyde offers valuable insights into the transformative impact of AI technology across various industries, particularly marketing. He highlights the rapid changes similar to past shifts in digital and social media. He also encourages businesses to adopt AI, especially in content generation and customer insights, to stay competitive. The discussion also addresses the challenges C-suite executives encounter when integrating AI into their strategies, emphasizing the need for proactive leadership. Follow Steven Hyde on LinkedIn Follow host Steve MacDonald on LinkedIn

    33 мин.
  3. CMOs: Becoming the Leading Customer Authority in Your Business

    -5 ДН.

    CMOs: Becoming the Leading Customer Authority in Your Business

    💡 Claire Hartley, CMO and Company Director at Goodfellow, delves into the significance of becoming the leading customer authority in your business. She highlights why understanding customer needs and experiences is essential for developing effective go-to-market strategies and creating lasting competitive advantages. She also discussed the need for a holistic and deep understanding of customers, moving beyond transactional data to uncover customer motives, intentions, and feelings. 💡 "Customers are complex. My mantra is don't expect perfection. Understand, stay focused, and keep improving within the boundaries of your legal requirements. Adapt and evolve continuously, but remember not to expect perfection." - Claire Hartley Claire emphasizes the role of comprehensive customer profiling, including ideal customer profiles and customer avatars, to predict customer behavior and preferences. She underscores the importance of cross-departmental collaboration within organizations to harness customer data for actionable insights, driving growth and customer loyalty in the rapidly evolving B2B landscape. Claire also shares real-world examples and practical advice, including leveraging both qualitative and quantitative research methods to create a unified and dynamic customer understanding. Follow Claire Hartley on LinkedIn Follow host Steve MacDonald on LinkedIn

    32 мин.
  4. CMOs: Lesson Learned From a B2B Turnaround

    -6 ДН.

    CMOs: Lesson Learned From a B2B Turnaround

    💡 Lori Stout, CMO of Bigleaf Networks, discusses the intricacies of a B2B company turnaround. Drawing from her extensive background in customer experience and marketing, Lori provides insights into the role of marketing in a corporate transformation, with a keen focus on “customer obsession.” As a distinguished leader navigating through significant change, she delves into how businesses can authentically engage both their internal teams and external partners to foster growth.💡 "Times of high growth can be challenging, so be open and honest with your colleagues and the entire employee population. Be willing to fail, apologize when you do, and monitor how your culture and customer approach is working for you, and success will follow." - Lori Stout Lori shares her career as a marketing executive, emphasizing the importance of aligning business growth with a customer-first approach. She highlights the challenges of a B2B turnaround, focusing on internal culture change, strong partnerships, and cross-team collaboration. She also stresses that delivering authentic customer experiences is key to driving sustainable growth and gaining a competitive edge. Follow Lori Stout on LinkedIn Follow host Steve MacDonald on LinkedIn

    31 мин.

  5. 16 ОКТ.

    How to Not Overcomplicate Our Own Success

    💡 Griffin Parry, Chief Executive Officer at m3ter, along with Kelly Singsank, Director of Marketing, explores the art of simplifying success in business. The conversation focuses on how businesses often overcomplicate their approaches and the steps needed to streamline operations by adopting customer-centric strategies. They draw on their extensive experience in startups, large enterprises, and various roles to discuss the importance of understanding your audience’s perspectives to foster clear and impactful communication.💡 "Inhabiting the perspective of the person you're speaking to is the most important thing you can do. If you hope to make an impact, you must see the world through their eyes. It takes time to truly understand those perspectives, but it's well worth the effort. That's an investment that pays off." – Griffin Parry Kelly and Griffin explore the necessity of simplifying messaging and aligning it with customer needs. Search engine-friendly terms like "usage-based pricing" and "customer-centric strategies" punctuate the discussion, highlighting m3ter’s focus on addressing complex billing issues by identifying key customer pain points. They also emphasize the importance of understanding whether a market is "problem-aware" or "solution-aware" to enhance engagement effectively. Additionally, they underscore the need to add value before extracting it, thereby meaningfully engaging the 95% of the market not yet ready to purchase. Follow Kelly Singsank on LinkedIn Follow Griffin Parry on LinkedIn Follow host Steve MacDonald on LinkedIn

    35 мин.
  6. CEOs: The Number One Blind Spot for Creating High-Performance Teams

    14 ОКТ.

    CEOs: The Number One Blind Spot for Creating High-Performance Teams

    💡 Aric Bandy, CEO of Applied Value Technologies, talks about building high-performance teams by focusing on a relatively uncharted area in business dynamics—attachment theory. He provides a unique and valuable perspective on creating high-performance teams that significantly contribute to company growth. He also shares insights from his experiences in the IT and SaaS industries, shedding light on the necessity of cultivating secure environments where team members can thrive. 💡 "Go back and think about the inside of the organization. Consider whether they are their teams or if they are being themselves. Start with yourself by reflecting on your attachment style. Then, think about the people around you and how to break down barriers to create an environment where security leads to creativity and encourages people to open up." - Aric Bandy Aric introduces the concept of attachment theory in the workplace, describing how it can be leveraged to bridge silos and enhance collaboration among senior leadership teams. This episode navigates through the intricacies of varying attachment styles, such as secure, anxious, avoidant, and disorganized attachments, and their implications in a professional setting. By fostering a culture of security and openness, leaders can encourage creativity and risk-taking, ultimately driving better business outcomes. Follow Aric Bandy on LinkedIn Follow host Steve MacDonald on LinkedIn

    34 мин.
  7. How Core Values Truly Impact Your Clients and Business

    14 ОКТ.

    How Core Values Truly Impact Your Clients and Business

    💡 Michael Zalle, CEO of YellowBird, discusses his journey as an entrepreneurial leader, emphasizing the critical role that foundational core values play in driving not only internal company culture but also client relationships and overall business success. He shares insights drawn from his extensive experience founding and leading tech startups, focusing on the essential distinction between values and principles. 💡 “The numbers reflect the outcome and the output, which ties back to core values. It involves asking oneself if they can sleep at night, knowing they handled the situation with humility while staying true to what they stand for.” - Michael Zalle Michael, as the CEO of YellowBird, which upholds a core value framework centered around authenticity, ownership, lifelong learning, and the unique concept of being ‘spicy,’ shares insights on how these principles drive decision-making, enhancing internal dynamics, client satisfaction, and growth. He highlights that staying true to these values fosters trusted client relationships and strengthens company culture. Follow Michael Zalle on LinkedIn Follow host Steve MacDonald on LinkedIn

    33 мин.
  8. CMOs: What is A Modern GTM Strategy?

    14 ОКТ.

    CMOs: What is A Modern GTM Strategy?

    💡 Tim Hillison, Founder and CMO of Entry Point 1, shares invaluable insights about the intricacies of modern go-to-market strategies. Tim brings a wealth of experience from his background in management consulting and leadership roles at major brands, and he offers fresh insights into what it takes to develop and execute effective go-to-market plans in today’s evolving business landscape. 💡 "Marketing often focuses on developing awareness and customer preference, but go-to-market aims to shorten the distance between our product, service and the customer." - Tim Hillison Throughout the conversation, Tim emphasizes the importance of a unified GTM strategy that incorporates sales, marketing, customer success, enablement, and revenue operations. He delves into the critical role of alignment within these functions, the nuances of defining and refining the Ideal Customer Profile (ICP), and the necessity for marketing to partner closely with sales. Tim also challenges the overreliance on rigid playbooks, advocating instead for adaptive strategies tailored to the specific context and challenges of the business. Follow Tim Hillison on LinkedIn Follow host Steve MacDonald on LinkedIn

    32 мин.
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Welcome to the C-Suite Sales & Marketing Perspectives podcast, a resource of the latest updates and insights in B2B growth strategies. Join us as we engage with CMOs, CEOs, and CROs at the forefront of innovation. Discover how these experts push boundaries, experiment with new approaches, and successfully implement cutting-edge strategies. Stay informed and ahead in the ever-evolving landscape of B2B sales and marketing with this show.

Информация

  • Автор
    Steven MacDonald
  • Годы выхода
    2023 - 2024
  • Выпуски
    125
  • Ограничения
    Без ненормативной лексики
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    © 2024 ContentStrategies.io
  • Сайт подкаста
    C-Suite Sales & Marketing Perspectives

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