Let's Make This More Interesting

eatbigfish - Adam Morgan
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Let's Make This More Interesting

Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting. Hosted on Acast. See acast.com/privacy for more information.

  1. HACE 4 H

    Stand up and make me laugh (with Chris Head)

    Last week’s episode made the business case for humour - but how do we start to find our funny? This week Adam Morgan meets standup comedy writing and speaking coach Chris Head for a comedy masterclass.    Chris shares practical experience and techniques he uses when working with comedians, how he helped stand-up Stepfania Licari push her personal stories for the biggest payoff and coached Richard Lindesay to become a headliner (and TikTok star), all while punching up Adam’s jokes along the way,    They discuss:  The power of comedy to help engage people with serious and challenging subjects Simple techniques to build humour and surprise into anything from a story to an internal announcement  The importance of making an immediate connection with the audience to break the tension  The craft involved to go from a joke-shaped thought into a bigger, funnier routine The power of misdirection (but not the magic kind)   _____    Contact Chris (or sign up to a course): https://www.chrishead.com/     Chris’s books:  Creating Comedy Narratives for Stage and Screen   A Director's Guide to the Art of Stand-up  The Complete Comedy Script Toolkit    _____    Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/    Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.  Hosted on Acast. See acast.com/privacy for more information.

    41 min

  2. 25 FEB

    The commercial case for humour (with Bridget Angear)

    Is our business leaving money on the table by being too serious? In this episode, Adam speaks to Bridget Angear, legendary strategic planner and co-founder of Craig + Bridget, about her recent research “The Business Case for Humour in Advertising”.    Adam and Bridget explore the evidence for the business effects of humour as revealed in the IPA database, and the different values that different types of humour can have for us if we’re looking to be more engaging.    They look at why marketing and communications might be less entertaining now than it used to be, and they consider why agencies and clients seriously need to have a bit more fun.    Because, despite the business case for humour, have we all become just too scared to be funny?    --  Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/    Watch Bridget deliver “The Business Case for Humour in Advertising” here: http://youtube.com/watch?v=r91B08Xebtg  Bridget's books - The insiders' guide to advertising: How the business of advertising really worksCreative problem solving.: A useful little strategy book by craig+bridgetRevolt: A movement owner's manual -- Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth, our producer Travis, and to Tiny Podcasts.   Hosted on Acast. See acast.com/privacy for more information.

    45 min

  3. 18 FEB

    Break that routine (with Simon Peacock)

    This week Adam meets award-winning improviser and director of the iconic Assassin’s Creed video games Simon Peacock to explore how the element of surprise makes his work and life more interesting.    Beginning with Simon’s early success as a professional improviser in Montreal, they discuss the 10 commandments of good improvisation, why routine and repetition ruin a performance, and what happens when you apply improv principles to your own wedding.    In the second half, Simon shares what it takes to give a more interesting audition, his experience as a director in the world of video games, and why audiences crave surprise.   We find out what preparation it takes to direct 2,000 lines of dialogue in one day, why it’s always a good idea to deliver a unique take in an audition (even if it doesn’t land you the job), and the terrible fate of a canvas sack called Bob.    __    Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/  Let's Make This More Interesting is a podcast from eatbigfish. Thanks to our editor Ruth and our producers at Tiny Podcasts. Hosted on Acast. See acast.com/privacy for more information.

    42 min

  4. 11 FEB

    Why you need a third Spider Drop (with Heather McGill)

    In this episode Adam talks to Heather McGill, Head of Spectator Experience at London 2012 and previously Tour Manager for the Spice Girls, about how to create more interesting shared experiences.    Heather shares lessons about how to create more engaging spectator experiences for live tours and ‘global mega events’ such as the Olympics and Paralympics, large industry expos like Dubai 2020, and her current project, the Harry Potter Forbidden Forest, which has sold over a million tickets.     In a wide-ranging conversation that spans her career Heather reveals insights on:    The real competition when you are designing experiences How to structure the development of an experience The importance of the lull, as well as the high What exponentially changing audience expectations really means for being more interesting in experience today Sir Jonny Ive’s one piece of advice on designing the London 2012 experience The three ways to tackle a problem in the experience The value of creating common ownership How constraints make the experience better How to build wonder   …Oh, and why the third spider drop makes all the difference.  ___ Find out more about Heather’s work: https://www.unifyexp.com/  The Harry Potter Forbidden Forest Exerience: https://hpforbiddenforestexperience.com/    Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/    Follow eatbigfish on Linkedin and Instagram   Hosted on Acast. See acast.com/privacy for more information.

    1 h y 11 min

  5. 11 FEB

    When Kerosene met Dull (with Peter Field)

    A year into the project, what have we learnt about the real price of being dull? Adam opens Season 2 with one of the core collaborators on The Extraordinary Cost of Dull, marketing effectiveness expert Peter Field.     Peter and Adam share how the Extraordinary Cost of Dull has grown from an idea that kickstarted our last season to a 3-year research project with multiple contributors. One that has been sparking a vital conversation within the marketing and communications community over the last year.    Starting with their reflections on the response to the project so far, they discuss new developments including:    Data from the DMA that reveals what dull is costing us not just in TV, but through the whole funnel  Upcoming work from Dr Karen Nelson-Field, another core collaborator, on the real cost of choosing lower attention media platforms and channels  Peter’s latest findings on the business effects of dull, and its impact on brand trust  The development of the practical strategic tools to help marketers avoid dull from the start    They finish with a look at their ambitions for The Extraordinary Cost of Dull in the year head.   ____   The Extraordinary Cost of Dull Project is open to contributors. Do you have a data set to share with the project? Get in touch at hello@eatbigfish.com    Follow the project: https://www.eatbigfish.com/the-cost-of-dull  Follow Peter's work here: https://www.linkedin.com/in/peter-field-20110120/   Connect with Adam on Linkedin: https://www.linkedin.com/in/adam-morgan-3a473a/  Follow eatbigfish on Linkedin and Instagram   Hosted on Acast. See acast.com/privacy for more information.

    41 min

  6. 06/02/2024 · CONTENIDO EXTRA

    Episode 13: Lessons, Frameworks, Power and Sex (a look back at Season 1)

    In this bonus episode Adam summarises the key themes and learnings across all the guests from the first season, to make it useful and usable for you. He breaks his conclusions into five sections:  1. The Cost of Dull and the Value of Interesting  2. The Four Kinds of Dull 3. Finding the right way to be interesting for you 4. Common themes and key ideas across all the guests 5. How to use it   Read the full transcript of the episode at The Challenger Project. --------- Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/   Follow eatbigfish on Linkedin and Instagram   With thanks to our editor Ruth and producer Ross. Hosted on Acast. See acast.com/privacy for more information.

    30 min

  7. 05/12/2023

    Episode 12: Giving up the gold (with Nick Reed)

    Named ‘one of the most 10 influential Brits in Hollywood’ by The Sunday Times, Nick Reed has been a successful Hollywood agent, won an Oscar for a documentary called ‘The Lady in Number 6’, and co-founded the most successful viral content company in the US. In this episode, Nick discusses with Adam what makes something not just more interesting, but interesting enough to share – along with what it’s like to celebrate winning an Oscar with Bill Murray, how to get cast in a Steven Spielberg film, and how to get a Hollywood studio to buy a writer that nobody wants to buy. And at the heart of Nick’s philosophy is what he calls ‘giving up the gold’: giving value to the other person early, without expecting anything in return. A longer episode that ends this first season, we hope you enjoy it. Nick's company - Shareability: https://www.shareability.com/ Follow Nick on Linkedin: https://www.linkedin.com/in/nick-reed-79269731/ Watch Nick's Oscar winning film, The Lady in No. 6, here: http://nickreedent.com/ --------- Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/   Follow eatbigfish on Linkedin and Instagram   With thanks to our editor Ruth and producer Ross. Hosted on Acast. See acast.com/privacy for more information.

    1 h y 9 min

  8. 28/11/2023

    Episode 11: The third American art form (with Russell Davies)

    Powerpoint has become the poster child of Dull – can even this most maligned of mediums really be a tool to be more interesting? Russell Davies not only believes it can, but that it’s the third American art form, along with jazz and hip hop – but only if we think of it and use it in a very different way. It seems such a symbolic flip for the cliché of ‘Death by Powerpoint’, that we’ve given it its own short episode. Here Russell shares his very simple rules for really engaging an audience through Powerpoint. Russell's book: Do Interesting. Notice. Collect. Share. https://thedobook.co/products/do-interesting-notice-collect-share _______ Connect with Adam on LinkedIn: https://www.linkedin.com/in/adam-morgan-3a473a/   Follow eatbigfish on Linkedin and Instagram   See what’s coming up on the podcast at The Challenger Project   With thanks to our editor Ruth and producer Ross. Hosted on Acast. See acast.com/privacy for more information.

    17 min
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Do you have moments in your business or personal life when you simply can’t afford to bore your audience? What can we do to hold their undivided attention when it really matters? To find out, Adam Morgan, founder of eatbigfish, speaks to fascinating people who excel at engaging their audience – be they distracted social scrollers, bored schoolchildren or cynical CEOs – and learns from them how we can all be much more interesting. Hosted on Acast. See acast.com/privacy for more information.

Información

  • Creador
    eatbigfish - Adam Morgan
  • Años de actividad
    2023 - 2025
  • Episodios
    19
  • Clasificación
    Apto
  • Copyright
    © eatbigfish
  • Mostrar sitio web
    Let's Make This More Interesting

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