Let's Talk Business Meny Hoffman

Join us for an informal chat between Ptex CEO Meny Hoffman & Strategist Shlomo Grossman as they debrief and discuss the recent Ptex Group rebrand. Listen to the challenges companies face when rebranding, as well as the important ingredients that make a branding project successful.
 
Key Highlights:
 
[00:00 - 02:30] Intro to Episode
[02:30 - 05:30] Why Rebrand
[05:30 - 06:26] The Next Step
[06:26 - 07:56] Market Confusion
[07:56 - 12:11] Brand Narrative
[12:11 - 16:34] The New Platform (Target Audience, Common Denominator)
[16:34 - 19:10] Hero vs Guide
 
 
Key Quotes:
 
 
“You need to have a brand that you personally are very comfortable with.” - Meny Hoffman
 
“A great brand becomes the way your salespeople are talking about your brand.” - Meny Hoffman
 
 
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
 
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 
 

Sometimes, we like to imagine that business success can be separated from success in other areas of life. But as Meny Hoffman, host of the Let’s Talk Business Podcast, often says, life is like a car with four wheels: the wheels of spiritual goals, financial goals, health goals, and family goals; if one wheel is flat, the others won’t do much good.
 
In this conversation with international speaker, bestselling author, business coach, and CEO of Self-Mastery Academy Rabbi Shmuel Reichman, Meny and Shmuel discuss the importance of personal development as a part of business success, the need to create an integrated life, the necessity of having a vision and the ways to divide that vision into bite-size goals, avoiding irrational fears of failure, having partners to whom you can be accountable, and much more.
 
 
[00:01 - 07:45] Opening Segment
• Introducing Rabbi Shmuel Reichman
An international speaker, bestselling author, business coach, and CEO of Self Mastery Academy • Personal development is vital to personal success, family success, and business success
• Shmuel's expertise on topics of business, psychology, Jewish thought, and leadership
 
[07:46 - 22:30] How Self-Development Can Help You Achieve Financial Success
• We need to live a blended life, focusing on spiritual goals, financial goals, health goals, and family goals
• Personal development is not just about growth but also about balance and long-term success
The recipe for success is to understand who you are and tap into your greatness • Success in personal life does not need outside approval
 
[22:31 - 36:18] A Guide to Self-Development and Personal Growth
• Why you need to get a clear sense of your identity and purpose in life
People who are stuck need coaching or consulting from someone outside themselves to push them • The importance of building habits and getting accountability from friends or family
• The only way to start is to build a mindset and overcome limiting beliefs
 
[36:19 - 49:35] Mastering Self-Awareness and Building a Shared Vision
• Success takes years of hard work and dedication - focus on micro wins and momentum
• Self-awareness, confidence, and patience are hard to quantify
• Surround yourself with the right types of people and ideas that will help you grow
• Mixing family and business is possible if done right
 
[49:36 - 58:35] Closing Segment
• Businesses sometimes fall apart due to different values or visions
• The importance of communication, shared values, and understanding each other's concerns
• Schnuel on the rapid-fire questions
 
 
Connect with Schmuel on LinkedIn and Instagram. Visit his website to think deeper, leave inspired, and achieve the extraordinary!
 
 
Key Quotes:
 
 
“If you really want to do something with your life, you have to figure out how to support it yourself.” - Shmuel Reichman
 
“The only way that you're going to get different results in life is if you evolve. If you do what you've always done, you're going to get what you've always gotten.” - Shmuel Reichman
 
“Your job in life is to figure out what's incredible within you.” - Shmuel Reichman
 
“The best possible life is where everything is harmoniously building towards a shared vision direction.” - Shmuel Reichman
 
 
 
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
 
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

What if, rather than you serving your business, your business served you? What if you could turn a profit from your very next deposit? And what if you had the power to guarantee that profitability?
 
In this week’s episode of the Let’s Talk Business podcast, serial entrepreneur and bestselling author Mike Michalowicz shares his simple cash-management solution that helps businesses break the day-to-day struggle for survival and become permanently profitable immediately—no matter their size, industry, or how much debt they carry. 
 
If you’re ready to transform your business from a cash-eating monster to a money-making machine, check out Mike’s interview below!
 
 
[00:01 - 07:05] Opening Segment
• Mike introduces Profit First, a system that teaches leaders and entrepreneurs how to profit first
• How to overcome financial struggles and understand the profit-first methodology
• A listener saved $32,000 in an account after hearing Mike's advice
• Mike had success from the outside, but his businesses were never profitable, and he lost all his wealth
 
[07:06 - 13:29] The Profit First Formula: Learn How to Take Profit Without Sacrificing Your Expenses
• It's essential to share the struggles of entrepreneurship and not paint a rosy picture
The ego needs to be checked to succeed • The Profit First Formula and how it flips the traditional formula of sales minus expenses equals profit
• If a business cannot pay its bills, it is telling them that something needs to be fixed
 
[13:30 - 19:47] Uncovering the Benefits of Profit First
• How taking your profits first can help your business succeed
• Take a portion of the profit first, use it to reward shareholders, and build cash equity
• Working harder is not the solution; working smarter is key
• The simplest solution is often the right one.
 
[19:48 - 25:56] Achieving Financial Growth & Stability Through Niche Specialization
• Business owners can double their profits by increasing pricing by 20%
• Businesses that take their profit first grow faster than their competition and become more selective about what they spend
• Reverse engineer niche specialization to outpace competitors in growth
Pay for vacations with cash from vacation account to stay within budget  
[25:57 - 31:11] Closing Segment
• For personal budgeting, set multiple accounts for intended use and divide money into different outcomes
• Mike on the rapid-fire questions
 
 
 
 
Want to connect with Mike? Follow him on LinkedIn and Instagram. Visit his website to make your journey simple!
 
 
Key Quotes:
 
 
“Entrepreneurship's not easy, but to make the elements simpler is my mission.” - Mike Michalowicz
 
“As a small business owner, we all need to realize we are shareholders in our own business.” - Mike Michalowicz
 
“You can't wait to be profitable to make profit. You have to start making profit today.” - Mike Michalowicz
 
“We have to realize that our business and our personal lives are intertwined. They are not separate. So we have a big dependency on our business and its income and profitability to support our lifestyle. “ - Mike Michalowicz
 
 
 
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
 
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 
 
 

Have you ever gone to a convention and brought home all sorts of swag that you never look at again? Or is there some swag you keep on your desk but hardly remember the name of the company that gave it to you in the first place? 
 
Mark Stern, founder of the Custom Box Agency and TeleportQR and one of Forbes’ Next 1000 Entrepreneurs, argues that there are ways to make memorable swag that will attract and keep customers for the long term - and he’s ready to tell us the secret. In this engrossing episode of Let’s Talk Business, Mark and Meny describe the difference between swag that’s “stuff without a goal” and swag that’s made with intentionality, the ways to bridge the gap between the physical and digital worlds, what lesson we can learn from opening a game of Monopoly, the three stages of the customer lifecycle, and much more.
 
Before becoming an entrepreneur, Mark was a top-ranked strategy consultant at Deloitte Consulting, the world’s largest consulting firm. Mark is a five-time Spartan Trifecta holder and a South-by-Southwest Start-up Mentor, and lives in Austin, Texas.
 
 
[00:00 - 07:12] Opening Segment
• Mark introduces Custom Boxed Agency
Mark's backstory: launching his business in 2018 • How to use direct mail to marry physical and digital experiences together
• How to wow your customers and redefine the American Dream
 
[07:13 - 13:44] Unlocking the Power of Intentional Swag
• Why intentionality is vital when it comes to swag boxes
Swag should connect people more to the influencer behind the event/movement • Businesses should focus on providing tools and resources rather than just swag
• The power of physical boxes and surprise
 
[13:45 - 19:54] How to Create a Box Experience That Maximizes Customer Retention
• Smaller size boxes are preferred as they are easier to store
• Define a clear journey and provide what is needed for the first big hurdle
Remove obstacles by providing what is needed in the box • Why design should be tailored to the desired outcome, and step-by-step instructions
 
[19:55 - 26:22] Employee Retention Through Intentional Box Experiences
• Three core phases of the customer lifecycle
Acquisition, delivery, and retention • How gifting can be used as a retention play to enhance relationships with clients
• Employee retention should involve gamifying the onboarding experience
 
[26:23 - 33:58] The Magic with Digital and Physical Experiences
• Intentionality is vital to fostering a great company culture beyond just perks
• How to combine swag, boxes, and retail to amplify your business
• How you can leverage QR codes to bridge physical and digital experiences
• Consider replayability, recognition, and collectability when selecting swag
 
[33:59 - 38:45] Closing Segment
• Use swag as an amplifier for business offers
• How to combine physical and digital elements for retail success
• Mark on the rapid four questions
 
 
 
Want to connect with Mark? Follow him on LinkedIn and Facebook. Visit Custom Box Agency to create an experience that leaves your customers wanting more!
 
 
 
Key Quotes:
 
 
“I don't think people need more stuff. I think people want outcome as to why they bought the product or service in the first place.” - Mark Stern
 
“When we think of a box experience, I don't want just to develop a box experience. I want it to be something that you save, something that you keep, something that you reference back and forth.” - Mark Stern
 
 
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
 
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 
 

When Rabbi Steven Burg took over the Aish HaTorah institutions, the organization had accumulated serious debt and was three months behind in payroll. Now, eight years later, Aish has become a massive success story, with new ventures, increasing numbers of students, a bigger budget, and positive cash flow. How did he do it - and what lessons can you learn from his experience in turning Aish and other failing organizations around?
 
Listen to this episode of Let’s Talk Business as Meny asks Rabbi Burg about his management philosophy, how to hire the right employees, why you need to learn how to delegate, the importance of ignoring the noise, the difference between vision and implementation, how you can revamp your business while simultaneously keeping it open, and more.
 
Rabbi Steven Burg is the Director General of Aish HaTorah. Before joining this internationally renowned institution, Rabbi Burg held senior leadership roles in other prominent Jewish organizations, with a focus on outreach. 
 
 
[00:00 - 06:54] Opening Segment
• Rabbi Steven held senior leadership roles in prominent Jewish organizations with a focus on outreach
• Why Rabbi Steven believes in structure and scaling up for success
• An international institution that provides intellectual tools to connect people to Judaism and God
• Big organizations are like cruise ships; they take time to turn
 
 
[06:55 - 13:12] Transforming a Nonprofit: The Playbook for Turning Around a Sinking Ship
• How Rabbi Steven triaged what were the most critical components to move forward
Cash flow was the top priority for the first four years • The organization had hundreds of people, and there was no one taking responsibility
• How self-funded projects were thrown into the budget without a proper reporting structure
 
 
[13:13 - 19:40] Using a Business Tool to Make Decisions
• How a nonprofit used an Entrepreneurial Operating System to scale up
• Set a 10-year goal to get 3 million Jews studying Jewish wisdom
Moving to social media to reach the target market • When hiring, look for humility and the ability to learn from others
 
 
[19:41 - 25:37] Finding Inspiration and Success Through Relentlessness
• Relentless people are successful and can problem solve
• Why delegating is a great skill to have in management
• Leaders need to be consistent and repeat their vision often
• Create language for employees to help them understand the vision
 
 
[25:38 - 34:20] Closing Segment
• Ignore the noise and let talented people do what they're good at
• Rabbi Steven on the rapid four questions
 
 
Want to connect with Rabbi Steven? Follow him on LinkedIn. Visit his Aish Global to live more thoughtful, spiritual, and impactful lives!
 
 
Key Quotes:
 
 
“You can't stop your business while you're trying to fix your business.” - Rabbi Steven Burg
 
“Vision without implementation is a delusion.” - Rabbi Steven Burg
 
 
 
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
 
 
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Often, we don’t realize that we are our greatest weapon for positive change and that changing our lives is all about perspective. 
 
Charlie Harary is a business executive, author, and prolific speaker known internationally for his charismatic, passionate, and sophisticated lectures, seminars, and keynote addresses. 
 
In this fascinating interview, he speaks about the mental obstacles that hold us back from achieving the joy, fulfillment, and success that we all crave and how, by rewiring our minds, we’re able to see the path that will lead us to the life we truly desire. He offers practical ways that business leaders can reframe their perspectives to achieve success, how to avoid the dangers of measuring ourselves against others, and the key to developing a company that is not just a service or a product but a people-first business.  
 
Please listen and enjoy!
 
[00:01 - 07:56] Opening Segment
• Introducing Charlie Harary - a business executive, author, and public speaker known internationally
The importance of what stops a person from achieving success • Charlie shares his advice on achieving success and happiness
• The key to delivering a message effectively is to put yourself in the audience's perspective
 
[07:57 - 14:59] How to Unlocking Your Potential
• How to change your thoughts and bridge the gap between your current life and the life you want
• The journey that led Charlie to write the book "Unlocking Greatness"
• Changing thoughts to change brains
• Understanding how the brain works, how habits work, and how rituals work
 
[15:00 - 22:12] Understanding Your Mind, Finding Your Soul, and Achieving Happiness
• The eulogy exercise is one of the tools used to help readers understand what they are looking for in life
• Happiness is about feeling empowered and having a positive perspective on life
• Circumstances do not lead to empowerment
Having a great perspective can help you feel empowered no matter where you are  
[22:13 - 29:51] Gratitude is the Key to Achieving Happiness and Empowerment
• Happiness is a perspective and not necessarily dependent on external factors
• Gratitude is the most important muscle that we have and helps to build a positive outlook
• Success should be measured against oneself, not against others
• Everyone has different life scenarios, so the comparison should be avoided
 
[29:52 - 37:15] Become Your Goals: The Science Behind Creating Good Habits
• You don't need an award or the size of a house to feel successful
• Every time you have a thought, neurons fire in your brain and create connections
• Goals are directions, but you become the goal by embodying it and creating
Habits allow you to grow in a way that actually sticks  
[37:16 - 44:08] Closing Segment
• As you repeat the behavior, it becomes neurologically embedded into your brain
Link behaviors to create good habits • Charlie on the rapid-fire questions
 
 
Want to connect with Charlie? Follow him on LinkedIn and Instagram. Head to his website and learn how to train your brain to succeed!
 
 
Key Quotes:
 
"The first thing always is to remember, speak for your audience. Don't speak for yourself.” - Charlie Harary
 
"The more you can limit the things that you expect in your life, the more grateful you'll be for the things that you have." - Charlie Harary
 
"You never reach your goals. You become your goals." - Charlie Harary
 
 
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
 
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!