Let's Talk Business Meny Hoffman

Hiring remote workers offers benefits both to businesses and their employees… and this can also lead to headaches and mistakes in hiring and onboarding. 
In this episode of Let’s Talk Business, Anna Shcherbyna, CEO of Remotivate and an expert in helping companies recruit remote management and leadership offers practical advice to ensure that your company doesn’t waste time and money by hiring people who look and sound great - but are actually all wrong for your business.
Anna Shcherbyna has over ten years of experience in international Operations and Recruitment for major companies and online businesses. Originally from Ukraine, Anna is currently based in Barcelona and is the CEO of Remotivate - a recruitment agency that helps remote-friendly companies hire top remote Management & Leadership via an affordable done-for-you service.
 
[00:01 - 07:24] Opening Segment
• Anna's experience in international operations and recruiting
How to help remote-friendly companies with top remote management and leadership • Masterminds help entrepreneurs learn, grow, and lead by providing valuable and actionable tools
• Anna's specialty is helping online business owners hire for leadership and management roles
 
[07:25 - 14:27] Exploring the Benefits of Remote First Businesses and Intentional Culture Building
• Remote work creates freedom to be able to spend time with family and have more balance in life
Candidates are more productive, engaged and work more hours • What makes work more intentional, resulting in better results, happier people, and faster growth
• The increase in remote job postings and applicants on LinkedIn
 
[14:28 - 21:16] Practical Advice for Hiring Remote Employees
• Interviewing process should include a test project to assess the candidate's capabilities
Set clear expectations and make them data-driven and time-specific for onboarding • When hiring, interview at least two or three candidates to compare their skillsets
• Avoid making hasty decisions when desperate to hire - assess the candidate properly
 
[21:17 - 27:45] The Benefits of Multiple Interviews for Hiring Success
• Interview multiple candidates to ensure the right fit for your business
Have an unbiased opinion from someone else in the recruitment process • Meny breaks down his 3-step interview process
• Research the candidate and allow them to research you and your business
 
[27:46 - 34:30] Tips on Structuring Interviews and Communication with Remote Employees
• Structure interviews with different goals in mind
• Have regular check-in calls with remote employees
Use time tracking to understand how much time is dedicated to different tasks • Why you should hire an operations specialist as a business grows
 
[34:31 - 38:12] Closing Segment
• Start hiring sooner rather than later to avoid working 16-hour days and having a messy team
• Anna on the rapid-four questions
 
Want to connect with Anna? Follow her on LinkedIn. Visit Let’s Remotivate, the simple way to find remote leadership!
 
Key Quotes:
 
“People will hire quickly to fill in a problem. But they created just another problem because now they're wasting time and money.” - Anna Shcherbyna
 
“Remote work creates the freedom to spend your time being more productive, but also having more balance in life.”   - Anna Shcherbyna
 
"It is not quantity; it's really been about quality." - Anna Shcherbyna
 
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
 
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If you have an idea of how to make an existing system much better and more efficient, but the people who run the system slam the door in your face, how can you manage to implement your ideas despite their resistance?
In this episode of the Let’s Talk Business Podcast, Eli Beer, the President and Founder of United Hatzalah of Israel, talks to Meny about the origins of his massive organization, why he needed to find a way around existing ambulance services, the reason that he chose not to be the CEO of his own organization, how he was able to grow United Hatzalah into the powerhouse that it is today, the proper way to retain volunteers, and much more. Don’t miss this inspiring, illuminating, and surprising conversation. 
Eli Beer is the President and Founder of United Hatzalah of Israel - an independent, non-profit, fully-volunteer emergency medical services organization that provides fast and free emergency medical first response throughout Israel. Eli has been awarded numerous prizes and acknowledgments across the globe for innovative and lifesaving work.
[00:01 - 07:34] Opening Segment
• Eli shares how he ended up creating the United Hatzalah of Israel
An independent nonprofit providing fast and free emergency medical first response • How Eli had an idea to make an existing system more efficient but was met with resistance
Being inspired by a bomb attack he experienced as a young boy [07:35 - 15:00] The Story of United Hatzalah
• The idea to respond to emergency calls with volunteers and motorcycles
How Eli built an underground emergency command center • Volunteers are motivated by the satisfaction of saving someone rather than money
• The organization has responded to almost 6 million emergencies since it started
[15:01 - 22:14] Achieving a 90-Second Response Time
• The vision, challenges, and rewards of United Hatzalah
• United Hatzalah uses random people who want to be trained as volunteers
• Why CEOs should have an expiration date
• Run the organization like a sustainable business
[22:15 - 29:39] Treating Donors and Volunteers with Respect
• Treating donors and volunteers the same is vital to success
• Volunteers are obligated to respond to a minimum amount of emergency calls
• Donors get financial and operational transparency
• Leaders need to show compassion and empathy when dealing with traumatic situations
[29:40 - 36:48] The Incredible Story of United Hu Sela and its 600 Volunteers
• Volunteers go through treatments for emotional trauma
• Selling donations as a way to learn sales skills
Eli's journey of lifesaving and inspiration • Everyone should be involved in doing good in the world
[36:49 - 46:36] Closing Segment
• Overnight successes are often years in the making
• Why Eli realized he wanted United Hatzalah to be less dependent on him
• Eli on the apid for questions
Want to connect with Eli? Follow him on Instagram and Facebook. Visit his website and check out 90 Seconds: The Epic Story of Eli Beer and United Hatzalah!
Key Quotes:
 “If you want to really be successful in your life, go work in a non-for-profit for a few years before you start a business.” - Eli Beer
“Once you have a volunteer, the more work you give that volunteer, the more committed they are." - Eli Beer
“Sometimes you see a story, or you see the end of the story, and you don't realize that every overnight success is years in the making.” - Eli Beer
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

Technology has put us in with more people than ever before, but somehow we’re also more isolated and alone. NLP Practitioner, Hypnotist, and Coach Keith Haddrill - who has been performing on stages since he was four years old and has spent a lifetime studying human behavior and interactions - has some fascinating suggestions for how to break down barriers, improve our communication skills, and learn to connect with people on a deep and meaningful level. Join Meny and Keith as they talk about our models of the world, the impact of non-verbal communication, the problem of self-limiting beliefs and how to overcome them, and much more.
Keith Haddrill has been an avid student of human behavior and human thought processes his entire life. He is a Certified Master Practitioner of Neuro-Linguistic Programming (NLP), a Certified Coach, a Certified Master Hypnotist, and a member of Mensa. He has entertained and enlightened thousands of audiences worldwide using world-class ventriloquism, magic, hypnosis, and humor to transform teams for the better in fun and disarming ways.
[00:01 - 07:26] Opening Segment
• Keith shares his background and story
Using Worldclass Oneism, Magic, Hypnosis, and Humor to transform teams for the better • Communication is vital to many things around us.
• How to unlock the power of connection in the workplace
[07:27 - 15:05] The Human Dynamics of Business
• Business is about humans interacting with humans
• People realized they were tired of trading their life for dollars
They want a sense of belonging, fulfillment, and job satisfaction • How technology is outpacing sociology and leading to increased cases of depression and anxiety
[15:06 - 22:35] A Paradigm Shift in Leadership During the Pandemic
• People are hungry to be back together but need to learn how to work within workplace conflicts
Leaders need to communicate the benefits of being back in the office • How social media has made it difficult to connect with others in person
• Each person has a map of reality based on their belief structure and formative experiences
[22:36 - 30:12] Understanding Models of the World to Connect with People
• Switched the paradigm from “What do I need this person to do for me?” to “How can I serve them?”
• Finding commonality is critical to connecting with people and building relationships
• How our models of the world can cause damage to communities
• Confirmation bias leads us to accept evidence that supports our beliefs
[30:13 - 37:53] A Guide to Feeling Heard, Understood, and Appreciated
• People will do anything to feel heard, understood, and appreciated
• Sometimes, people use excuses to validate why they are not successful
• How one can decide to take charge of their life -The twin brothers' story
• We tend to find excuses for our failures and not take charge of our own life
[37:54 - 45:17] Closing Segment
• How you can overcome limiting-beliefs
• Keith on the rapid four questions
Want to connect with Keith? Head to Keith Haddrill and enrich corporate culture through captivating presentations!
Key Quotes:
"The better you can connect with other humans, the better you can do in your career and business." - Keith Haddrill 
"We teach other people how to treat us; we project our model of the world into the world." - Keith Haddrill 
Connect with Ptex Group:  Facebook,  Instagram,  Twitter,  LinkedIn
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify,  Apple Podcasts, or wherever you get your podcasts! 

How do you flip a switch so that your sales call will be welcomed instead of being seen as an annoying interruption? Best-selling author and coach Ron Karr say it’s all about changing your story, asking the right questions, and creating an environment that will appeal to your client’s emotions. Join him and Meny in an episode filled with practical examples to learn more.
With his Velocity Mindset methodology, Ron Karr has worked with leaders on six continents to eliminate risk, gain buy-in, and achieve better results faster. His presentations and advisory services have generated over a billion dollars in incremental revenues for his clients. Ron is the author of five books, including Velocity Mindset and the bestselling Lead, Sell, or Get Out of the Way. 
[00:01 - 08:02] Opening Segment
• How to eliminate risk, gain buy-in, and achieve better results faster
• Ron offers excellent tips on how to build high-performance sales cultures
• Ron's concept of people calling themselves victims of circumstances
The way of leadership
[08:03 - 15:34] How to Make Purposeful Sales Calls and Get Better Results Faster
• People often become task-oriented instead of purpose-oriented
• What you should consider making a successful sales call
Qualify the account, decide on the best path forward, and map out the steps
• What the goal of the call should be
[15:35 - 22:56] Uncovering the Neuroscience Behind Engagement
• Exploring cortisol levels and how to create an environment for participation
Cortisone (fight or flight hormone), low cortisol (not engaged), and high cortisol (fearful).
• Before selling, create an environment for customers to want to participate
• Moving from static questions to the conversation and trust building
[22:57 - 30:02] Unlocking the Power of Empathy to Influence
• How asking questions can create trust and change reactions
The importance of creating an emotional connection first
• Ask questions to understand the customer’s environment
• Discipline needed to ask questions and clarify meanings
[30:03 - 37:14] The Power of Self-Reflection with Board Meetings
• The five steps to break the sales cycle
Prospecting, first impression, qualifying, presenting, and closing
• Leaders can use the same techniques to understand what is essential to their employees
• Make sure conversations are purpose-driven and not task driven
[37:15 - 44:22] Transforming Sales with a New Conversation
• Make sure to ask questions to figure out what is going wrong
• A copier is nothing more than a communication vehicle
From selling one copier to filling in gaps with multiple copiers
• Used tenacity to try something new and learn from failures
[44:23 - 49:33] Closing Segment
• Keynote and field visits helped bring back 8 million in revenue
• Ron on the rapid-fire questions
Want to connect with Ron? Follow him on LinkedIn. Head to his website to create more value and opportunities while shortening your sales cycle!
Key Quotes:
"Before you even start selling, you gotta create an environment for people to want to participate with you." - Ron Karr
“Tenacity is what helps people move forward, but not tenacity, doing the same thing. It's constantly tweaking to get to the purpose that you're after." - Ron Karr
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!

Has your business reached a plateau, and you’re eager to jump to the next level of success with increased sales? If so, you need to listen to Meny’s interview with fractional sales advisor Eric Balis. Eric and Meny discuss some of the ways to develop a successful sales strategy, the three potential qualities of your product that will lead to sales, investing in the right people for your sales team, how to find the salesperson who will mesh nicely with your company culture, how to make projections that are both ambitious and realistic, and more. 
Eric Balis is a fractional sales advisor who helps small to medium-sized companies build a path to increased sales. A noted expert, Eric helps businesses by assessing existing sales teams, strategies, sales & coaching processes, and sales execution and by creating sales infrastructure components and sales leadership. Eric is the Fractional VP of Sales and Founder of Top Tier Sales Advisors.
[00:01 - 07:29] Opening Segment
• How Eric helps small to medium-sized businesses, increase sales
Helping businesses get unstuck and grow by working hands-on with them • Eric's goal is to help businesses hire a sales leader
• Revenue is growing, and business is doing well
[07:30 - 14:36] Sales Strategies for Growing Revenue and Business Success
• The importance of having an impact on the business and the people you work with
• Understanding the "why" behind your business is crucial for strategy
The sales process vs. selling process distinction • Adding to top-line revenue, decreasing expenses, and improving efficiencies are critical goals for a business
[14:37 - 21:22] Setting Realistic Sales Expectations
• How a 360 onboarding plan helps set milestones for new hires
The first year is an investment year for both the salesperson and owner • How historical data can be used to project revenue plans
Metrics and KPIs are essential for tracking progress and making adjustments [21:23 - 28:17] Tips on Hiring the Right Salesperson
• Uncomfortableness is a good thing for growth and meeting goals
• Sales success requires the right expectations
• Hiring the right salesperson requires assessing attitude and aptitude
Why is not everyone cut out for sales? [28:18 - 32:14] Closing Segment
• Salespeople should maintain a winning attitude and proactively manage highs and lows
• Eric on the rapid-four questions
Want to connect with Eric? Follow him on LinkedIn. Visit Sales Xceleration to drive sales revenue!
Key Quotes:
"What you need to do is be a little uncomfortable to get to the next level and meet your goals and exceed them." - Eric Balis
"There are two types of people in a company, those who sell and those who support those who sell." - Eric Balis
"Rejection is the heart of sales. If you can't take rejection, then be done." - Eric Balis
Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts! 

What are the secrets to successful fundraising in the nonprofit sector - and can those secrets be translated into advice for business owners in the for-profit world, as well?
There are so many misconceptions about fundraising, and the more time passes, the more entrenched these myths become. In this episode of Let’s Talk Business, Meny talks to Moshe Hecht, who has changed the nature of fundraising repeatedly - both as a philanthropic futurist at Charidy.com who helped over 7000 organizations raise almost 3 billion dollars in 7 years, and as co-founder and CEO of HATCH, the world’s first Giving Intelligence Platform. Moshe and Meny dispel some of the misconceptions while offering practical tips that can help you raise money, too - whether you run a charity or a for-profit business. It’s an enlightening conversation, so don’t miss it.
Moshe Hecht is the co-founder and CEO of HATCH, the world's first Giving Intelligence Platform. A philanthropic futurist and innovator, Moshe previously built a global team and platform at Charidy.com that helped 6000 organizations raise over 1.8 billion dollars in 7 years. Dedicated to advancing philanthropy through the use of technology, he won the Nonprofit Technology Professional of the Year award, and his articles on the future of giving have been published in Forbes, Guidestar, Nonprofit Pro, Nonprofit Quarterly and eJewishPhilanthropy.
[00:01 - 08:21] Opening Segment
• Introducing Moshe Hecht, the co-founder, and CEO of Hatch, a giving intelligence platform
His experience working at charity.com and helping raise close to $3 billion for charities • How Hecht saw a gap in organizations not monetizing their donor data and founded Hatch to address this issue
Helping organizations understand their donors' potential through data analysis [08:22 - 15:42] The Platform Revolutionizing Fundraising and Marketing Efforts for Nonprofits
• What allows organizations to prospect for different opportunities and enhance their fundraising and marketing efforts
• Where the idea for charity.com came from
The prevalence of crowdfunding for small businesses • How charity.com flipped the script on traditional business models
[15:43 - 22:43] Building a Successful Platform for Social Giving
• Understanding the psychological motivations of donors and creating a sense of urgency
How social aspects play a big role in donor motivation • Building a platform for a specific audience is important for success
• Emotional connection is important in building products and businesses
[22:44 - 30:05] The Importance of Setting Ambitious Goals in Fundraising
• Setting goals and helping organizations get the job done is key to sustainability
• Belief in oneself is the key to successful fundraising campaigns
• Successful fundraisers believe in the urgency of the cause and their capability to make a difference
• Fear of failure is a common obstacle for fundraisers, but belief in oneself can overcome it
[30:06 - 37:22] Maximizing Your Database
• How data can help nonprofits and businesses target their constituents for better results
The value of data in targeting and tailoring marketing campaigns • The importance of strong leadership in business success
• How targeted campaigns based on public sources and third-party data can increase referral power and donations
[37:23 - 45:02] How to Identify Potential Donors
• How to communicate better and increase donations for fundraisers
• Marketers can use public data to identify potential donors who match their event
• Nonprofits are growing based on people's lifestyles and interests
• Fundraisers can expand their prospect list by using signals of wealth and capacity
[45:03 - 49:06] Closing Segment
• Building relationships and cultivating donors over time is critical for fundraisers
• Moshe on the rapid four questions
Want to connect with Moshe? Follow him on LinkedIn. Head to Hatch, an AI-powered port