119 episodes

Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast.

Let's Talk Business Meny Hoffman

    • Business
    • 5.0 • 78 Ratings

Today, there are more opportunities than ever to create a business and succeed. But with all of those opportunities also come challenges, questions, and confusion. “How do I rise above the competition? How do I manage my growth? How do I attract and retain top talent? How do I drive my business forward?” Meny Hoffman, CEO of Ptex Group and founder of the Let’s Talk Business Platform, will interview some of the world’s most successful business leaders about their no-nonsense advice to help you learn, grow, and lead. Offering fresh insights for turning ambition into action, blunders into breakthroughs, and passion into profits, these leaders will open up about the challenges they’ve had to overcome, how they’ve reached success—and their candid advice for how you can do the same.Meny lives by one simple belief – that every person should be given the opportunity to succeed in life. This burning belief inside of him from the age of fourteen has allowed him to collaborate with growing businesses and leaders all over the world to help them realize their potential. Now, as the CEO of Ptex Group, an award-winning marketing agency headquartered in Brooklyn, NY, his work centers on creating sophisticated marketing solutions for emergent brands, spanning a variety of industries to help them achieve new milestones in growth. A firm believer and fervent advocate for business education, Meny created the Let’s Talk Business email series, a business advice column with tens of thousands of subscribers. The success of the series prompted him to create a larger Let’s Talk Business platform, a one-of-a-kind business education hub for entrepreneurs and leaders. This game-changing movement continues to help entrepreneurs flourish, equipping them with the tools they need to learn, grow, and lead.Meny frequently shares his strategies for success at public-speaking engagements for regional corporations and trade associations, and is a published business author with two books ranked as Amazon best sellers. More recently, he’s fused his business development experience into the role of angel investor. By investing in promising startups and walking them through the exciting but challenging journey of growth, he is helping his fellow business people succeed, fulfilling a lifelong entrepreneurial passion.Whether you’re looking to take your business to the next level or tackle a specific business challenge, join Meny on the Let’s Talk Business podcast, where he’ll share the strategies he’s learned with audiences in various venues, from conferences and universities, to corporate meetings and summits. He will also be giving practical business insights and actionable tips and strategies that will put you on the fast-track towards serious growth. Likewise, his successful entrepreneur guests will give you the courage to make bold moves in your own business and life. Don’t miss out on all of this and more, right here on the Let’s Talk Business podcast.

    The Six Essential Traits of a Successful Entrepreneur with Gino Wickman

    The Six Essential Traits of a Successful Entrepreneur with Gino Wickman

    Do you want to start an entrepreneurial journey, but you’re doubtful about having the skill set to build a successful business? 
    In this week’s episode, our guest is Gino Wickman, an entrepreneur since the age of 21 who has had an obsession with learning what makes businesses and entrepreneurs thrive. At 25 he took over the family business, which was deeply in debt and in need of help. After turning the company around and running it for seven years, he and his partners successfully sold the company. Gino then set out to help entrepreneurs and leaders get what they want from their businesses. Based on his years of real-world experience, he created the Entrepreneurial Operating System (EOS), a practical method for helping companies achieve greatness. Gino is devoting time and energy toward helping entrepreneurs-in-the-making get a huge jump-start on taking their entrepreneurial leap, which is why he created Entrepreneurial Leap. The mission of Entrepreneurial Leap is to find all of the entrepreneurs-in-the-making, at any age, wherever they are—to help them realize their purpose and live the life they were born to live.
    In our interview, Gino discloses how he identified in their family-owned business that systems were needed, which eventually became the EOS system. He also shares how he could identify the real core focus that will drive him to success. He went into detail about the six essential traits of every entrepreneur and what happens if you're missing any of those traits.  Most importantly, he provides us with practical tips on how to actually find a mentor and touches on why being patient, but still taking action is key for an entrepreneur.  If you think you’re an entrepreneur in the making, this episode is definitely for you!
    Listen and enjoy!
    [00:01 - 08:55] Opening Segment
     
    Gino Wickman’s background and work  His passion for what makes companies great, and entrepreneurs successful His experience creating an operating system The pure evolution and a journey of obsession Make sure to check Entrepreneurial Leap  
    [08:56 - 29:25]  Getting The Leadership Team on The Same Page 
     
    The business mindset before and after EOS The leadership team gets 100% on the same page with a clear vision Getting clear with your core focus Why does the organization exist? What does it do in the world? What motivated Gino going from the EOS to identify the entrepreneur Gino’s definition of what an entrepreneur is The entrepreneurial range  
    [29:26 - 48:48] The Six Essential Traits of a True Entrepreneur
     
    Gino breaks down the six essential traits of a try entrepreneur What happens if you know there might be missing one or two of those traits
     
    You’re not an entrepreneur. It's all or nothing  
    Understanding the glimpse and what you're good at  Paint a vivid picture of what the life of an entrepreneur looks like Gino’s outlook on the point of mentoring Find a mentor who is where you want to be The mentor tracks Take action and be patient  
    [48:49 - 54:51] Closing Segment
    What Gino could share for entrepreneurs about notetaking in general Learn more about Gino with the Rapid Fire Questions! Connect with Gino
    Follow him on LinkedIn,  Instagram, Facebook, and Twitter. Head to  Entrepreneurial Leap, find clarity, and create a customized plan with the 1-2-3 Roadmap for your start-up!
    We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com
    Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718
    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!  
    Key Quotes 
    “It's not that you don't have a vision, it's that you don't agree.” - Gino Wickman

    • 54 min
    How One Meaningful Minute Can Change Everything with Nachi Gordon

    How One Meaningful Minute Can Change Everything with Nachi Gordon

    How much do you value meaningful content that helps you slow down and be more introspective? This week our guest is Nachi Gordon, the founder, and CEO of Meaningful Minute and co-host of the Meaningful People Podcast; a weekly opportunity for the Jewish world's meaningful and influential people to share their stories with the world. In our interview, Nachi walks us through his journey working in the sports industry and how he came up with the idea of creating the Meaningful Minute platform. He highlights the value of views on social media and how meaningful messages have the power to impact peoples’ lives in a way you can’t imagine. Nachi also discloses why it is always important to be ambitious and stay focused on what you want to accomplish in your life and business. This episode is full of inspiration, you don’t want to miss it. Listen and enjoy! 
    [00:01 - 12:00] Opening Segment
     Nachi Gordon’s background and work Her passion for the sports management field How he was certified with the NBA as a player agent His experience being the youngest agent to have a player sign an NBA contract How Nachi came up with the idea of creating Meaningful Minute [12:01 - 29:01]  Why Being Focused and Ambitious is Essential
    How Meaningful Minute became popular and well-known Going from zero to 42.000 followers Systemizing and building the structure around Meaningful Minute Making the decision of investing in the platform Starting to build a team  Nachi’s outlook on how to maximize their potential with social media How Nachi was able to have a strong relationship with his users If you’re passionate about something, just take the first step  
    [29:02 - 40:53]  Expressing What is not Sustainable and Healthy for Society
     
    Nachi shares his insights about running a non-profit work or a for-profit work Stories that have been impactful on Nachi’s journey
     
    Share the pain, not the pictures   
    Understanding the true value of views The importance of looking  introspect and your media intake Nachi’s most meaningful time in his life Each day and each time in life there's a different message and  [40:54 - 43:07] Closing Segment
    Learn more about Nachi with the Rapid Fire Questions! Connect with Nachi
    Follow him on  Instagram, WhatsApp, and Youtube. Make sure to check out Meaningful Minute, your link to what matters the most! Don’t forget to listen to the Meaningful People Podcast.
    We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com
    Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718
    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!  
    Key Quotes 
    “Our goal is to create content that is meaningful, that can speak to people and draw you in for more.” - Nachi Gordon
     “It's so important to constantly reevaluate what you have in front of you and not be afraid to pivot.” - Nachi Gordon 
    “We just created that organization that its total effort is to create meaningful content that can help people slow down in their daily lives.”  - Nachi Gordon

    • 43 min
    Strategy Sprints: How Micro Changes Can Increase Revenue in 90 Days with Simon Severino

    Strategy Sprints: How Micro Changes Can Increase Revenue in 90 Days with Simon Severino

    Does your business strategy provide the quickest, easiest, and most effective way to grow your revenue and scale your business? In today’s show our guest, Simon Severino, an author, CEO of Strategy Sprints, and host of the Strategy Sprints podcast, has created the Strategy Sprints™ Method that doubles revenue in 90 days by getting owners out of the weeds. Simon leads a global team of Certified Strategy Sprints™ Coaches that help clients gain market share and work in weekly sprints which results in fast execution. In our interview, Simon shares his insights about how entrepreneurs can find areas of improvement in their companies in order to see fast execution. He also discloses some of the bottlenecks that CEOs face and what they can do to see their businesses thrive. Simon also touches on the importance of blockchain and why everyone should be part of it. You won’t want to miss this incredible episode. Listen and enjoy! 
    [00:01 - 06:26] Opening Segment
    Simon Severino’s background and work His experience being a strategy advisor for over 21 years Check out his show The Strategy Sprints podcast [06:27 - 27:37]  How Bussines Owners Strategize for Their Growth
    Simon explains what strategy is all about The importance of having a strategy level and a tactical level Why having micro strategizing moments is key How business owners can get back to a real-time control Strategy Sprints: 12 Ways to Accelerate Growth for an Agile Business Simon’s outlook on variable costs, fixed costs, and cash flow  Creating the 90 days strategy sprint method How you can address the prices increase to not lose your next client [27:38 - 45:25]  The Fastest Way to Increasing Your Bottom Line
    Simon’s advice for entrepreneurs that would like to have clients pay more You just need to have 5 testimonies to raise your price by 25% The ROL (Return on Luck) concept Why do some people get lucky and super successful and others not? The role of CEOs really to understand the culture and vision of the company Simon’s thoughts about the blockchain society Why blockchain will change the world [45:26 - 48:02] Closing Segment
    Learn more about Simon with the Rapid Fire Questions! Connect with Simon 
    Follow him on Instagram, Twitter, and Facebook.  Head to Strategy Sprints, and get your time and energy back with a one-to-one sprint coach! 
    We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com
    Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718
    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!  
    Resources mentioned:
     The Art of Peace and Happiness - Rupert Spira Key Quotes 
    “You cannot stay in the game if you don't have micro strategizing moments.” - Simon Severino
    “It's always great to have additional revenue streams if I if they are aligned with the core of what you do.” - Simon Severino
    “You just have real estate and Bitcoin as hard assets, things that do not only not depreciate over time, but appreciate over time.”  - Simon Severino

    • 48 min
    The Key to Understanding Your Numbers with Virtual CFO Advisor, Jacob Oberlander

    The Key to Understanding Your Numbers with Virtual CFO Advisor, Jacob Oberlander

    How effective is your business strategy? Are you analyzing your numbers to make better decisions for the future? This week our guest is Jacob Oberlander, the Founder & Team Leader at Oberlander & Co, a firm focused on providing Virtual CFO Advisory in addition to traditional tax services. He is on a mission to try to explain to growing business owners the importance of setting goals, creating a budget, reviewing performance, and after-action reviews. In our interview, Jacob digs into how entrepreneurs should set their business goals and keep tabs on the numbers. He explains the difference between a bookkeeper, controller, and CFO and what companies need to have people performing those roles. He also remarks on the importance of not overspending on advertising or anything that can shrink your margins and discloses relevant information of the two industries he is currently focused on: subcontractors and e-commerce.
    Listen and enjoy!
    [00:01 - 07:44] Opening Segment
    Jacob Oberlander’s background and work experience His passion for numbers and economics Jacob’s passion for accounting Learn and understand from numbers Starting his firm Oberlander & Co Doing virtual CFO services [07:45 - 21:53]   The Bookkeeper,  Comptroller, and Virtual CFO
    How people can know when their businesses need a CFO  It depends on the size or value of your business Jacob's insights about the subcontractors and e-commerce industries Numbers business owners need to pay close attention to  The cash flow ratio and profit margin The difference between gross vs net profits of the company Have decent margins and find a way to be profitable [21:54 - 34:49]  Building a Healthy Business
    The role of profitability and cash flow Do long-term cash flow and plan your cash for 12 months What systems business owners should use to track their numbers Look at your inventory program  Have a good management program Jacob’s perspective of what a healthy business looks like in terms of net profit How many months in reserve you should have cash flow and look at your debt [34:50 - 36:47] Closing Segment
    Learn more about Jacob with the Rapid Fire Questions! Connect with Jacob
    Follow him on LinkedIn, Instagram, and Facebook. Don’t forget to check Oberlander & Co to get a deeper understanding of taxes, finance, and small business best practices!
    We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com
    Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718
    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!  
    Resources mentioned:
    Book: Free To Focus - Michael Hyatt. Key Quotes 
    “The numbers tell a story.” - Jacob Oberlander
    “It's not just about the numbers, it's your life.” - Jacob Oberlander
    “If you start today with a mission, you understand what you're doing, you'll be successful.”  - Jacob Oberlander

    • 36 min
    The Art of Being Remarkable in Your Business with Guy Kawasaki

    The Art of Being Remarkable in Your Business with Guy Kawasaki

    What exactly is a Chief Evangelist? 
    In business, we’ve embraced the idea that customers can be evangelists, but it's important to remember that employees and business builders can be evangelists too.
    Our guest, Guy Kawasaki, is the Chief Evangelist at Canva, a title that he explains can only work if the product can change the world—or at least a significant part of it. He’s the host of the Remarkable People Podcast, an executive fellow of the Haas School of Business (UC Berkeley), author of 15 popular books, and an adjunct professor of the University of New South Wales. As a former revolutionary at Apple, Guy popularized the concept of evangelizing in the technology business, and his ideas behind this concept have spread like wildfire.  
    In our interview, he tells us how to evangelize products and services by providing valuable content to the target audience. The key is to define “valuable” as something that can make their life better, as opposed to increasing your sales and profits. He discusses his journey of how he went from schlepping jewelry, to working closely with Steve Jobs at Apple, to ultimately impacting millions on a daily basis through the art of evangelism. 
    You won’t want to miss this inspiring and thought-provoking episode.
    Listen and enjoy!


    [00:01 - 07:28] Opening Segment
    Guy Kawasaki’s life before Apple His experience working in the jewelry business Let’s get to know Guy’s background Starting to be the chief evangelist of Canva Being the host of Remarkable People Podcast How Guy made the transition from jewelry schlepping to Apple [07:29 - 15:46]  There’s always an innovation based on the needs of the customer
    What sets apart great salespeople from people that don’t sell Find something great to sell Understand where the buyers come from  Be willing to take rejection Guy’s experience joining Apple Company Apple's not the company used to be and it’s more than a trillion dollars Guy shares his insights about what being an entrepreneur means A person who creates a product/service that people don't even know they need  [15:47 - 28:29]  Making People Remarkable
    Skills leaders need to make a company an empire The lessons of Macintosh and Steve Jobs How Guy bridges the gap between delegation and letting people be autonomous Both skills are necessary but you should know when to do which one What Guy does as the chief evangelist of Canva It’s about empowerment and democratization of design [28:29 - 30:40] Closing Segment
    Learn more about Guy with the Rapid Fire Questions! Connect with Guy
    Follow him on LinkedIn and Twitter. Head to Guy Kawasaki and see how you could become more remarkable!
    We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com
    Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718
    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedIn
    LEAVE A REVIEW + and SHARE this episode with someone who wants to achieve in business. Listen to previous episodes on Spotify, Apple Podcasts, or wherever you get your podcasts!  
    Resources mentioned:
    Book: If You Want To Write - Brenda Ueland  Key Quotes 
    “It's better to be lucky than smart.” - Guy Kawasaki 
    “[Canva] is the democratization of design, so that people can become better communicators.” - Guy Kawasaki 
    “ I'm on a mission to make people remarkable by listening to the stories of other remarkable people.”  - Guy Kawasaki

    • 30 min
    Your Audience: The Key to Unrivaled Marketing with Grant Leboff

    Your Audience: The Key to Unrivaled Marketing with Grant Leboff

    Are you spending enough time targeting your most qualified leads? Many businesses leave aside this part of the marketing strategy and focus on other factors like budget, visual designs, messaging, etc. While those are also crucial, segmentation and targeting are the first steps to creating a booming campaign.
    In this week’s episode, our guest is Grant Leboff, one of the U.K’s leading Sales and Marketing experts and the CEO of Sticky Marketing Club; a sales and marketing consultancy that provides companies with meaningful strategies and resources to prosper in the competitive world. He is the author of 5 well-known books such as ‘Sales Therapy’, ‘Sticky Marketing’, ‘Stickier Marketing’,  ‘Digital Selling’, and ‘Myths of Marketing’. 
    In our interview, Grant discloses why some campaigns fail and the small, but significant, changes that can turn a failed campaign into a successful one. He dives into segmentation, targeting, and how much you should invest in your marketing and brand. He also provides insights about the Superbowl ads and explains why they can be meaningful to your business.
    If you want to gain a deeper understanding of why and how to market your business more successfully,  this episode is for you!
    [00:01 - 04:52] Opening Segment
    Here’s what you will learn from my interview with Grant Leboff Let’s get to know Grant’s story His sales and marketing journey, the author of  5 books, behavioral psychology background [04:53 - 22:27]  Earn the Right to Have a Little Bit More of Someone's Time. 
    Marketing and sales concept Brand communication or company communication Human communication and marketing channel How much people should invest in marketing  Attention spans are small, but you can earn attention Digital media gives you is…it  gives you scale Pay close attention to your audience Engage, build and retain the audience  
     
    [22:28 - 34:59] Good Marketing Starts with Segmentation and Targeting
    Steps people should do to get the focus of who they would market to Understand the difference between segmentation and targeting Demography, thermography, behavioral, and psychographics  [35:00 - 53:06]  The Role of Branding for Small Businesses
    You always want to go to your smallest viable market If you want to win 100 new customers in the next 12 months, you probably need to attack a marketplace of about 10,000 Where branding play a role for the small business owners The process of taking an indistinguishable product or service, and giving it meaning Using a brand mitigates the feeling of  risk Grant’s insights about the Superbowl ads It's the most expensive advertising  in the world Immediately build salience, it's immediately impressive
     
    Make sure that you have the proper connection to the end consumer  
    [53:07 - 55:28] Closing Segment
    Connect with Grant Links below Learn more about Grant with the Rapid Fire Questions! Key Quotes 
    “What you want to do is engage an audience, build an audience and retain it. And that's why you have to be so specific with who that audience is.” - Grant Leboff
    “The more refined your targeting is, the better your content will be, your messaging will be, and actually, the more leads and opportunities you're likely to generate.” - Grant Leboff
    “Today, you don't differentiate by what you do. You differentiate by who you do it for.”  - Grant Leboff
    Connect with Grant
    Follow him on LinkedIn and Twitter. Go and visit Sticky Marketing Club, and start to understand how to make your Sales & Marketing really work.
    Resources mentioned:
    Book: Thinking Fast and Slow - Daniel Kahneman We’re a passionate bunch. Together, we help your business flourish. Visit: https://ptexgroup.com
    Let’s Talk Exits! Check out my new podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/lets-talk-exits/id1606747718
    Connect with Ptex Group: Facebook, Instagram, Twitter, LinkedI

    • 55 min

Customer Reviews

5.0 out of 5
78 Ratings

78 Ratings

Trevor Oldham ,

Awesome!

One of my new favorite podcasts!

megan@podcastingyou ,

Helpful Content!

Meny does such a good job covering a variety of topics. His guests offer awesome advice as well. I would recommend this show to anyone looking to be inspired and informed!

alwayslistening123 ,

No nonsense advise!

Many the host always manages to bring on top talent on the show to give YOU what it takes to be become a better person, bussiness professional, sales person.

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