516 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

Let's Talk Loyalty Paula Thomas

    • Business
    • 4.6 • 16 Ratings

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Check out our website on: http://www.letstalkloyalty.com/

    #516: Meliá Rewards Celebrates It's 30th Anniversary

    #516: Meliá Rewards Celebrates It's 30th Anniversary

    Today’s episode is available in both audio and video format, as the "Let's Talk Loyalty" podcast and on www.Loyalty TV.

    We’re back in the hotel industry today with Meliá Hotels International, a Spanish hospitality group founded in 1956 in Mallorca (Spain).

    Melia Hotels is one of the leading companies in resort hotels worldwide.

    It was the first hotel company in Europe to go public in 1996, and the Group was also named the most sustainable hotel company worldwide in the last S&P Global Corporate Sustainability Assessment.​

    Melia Hotels launched its first loyalty proposition for guests 30 years ago, so 2024 represents a year of celebration, evolution and further expansion.

    Joining us today to share their journey is Sara Matarrubia, the Global Loyalty Director for Meliá Rewards.

    I hope you enjoy our conversation.



    Show Notes:

    1) Meliá Hotels International

    2) Sara Matarrubia

    3) Meliá Rewards⁠

    4) Watch the full interview episode at www.Loyalty TV

    • 46 min
    #515: 2024 Consumer Trends Index with Marigold's Wendy Werve

    #515: 2024 Consumer Trends Index with Marigold's Wendy Werve

    Today, Let's Talk Loyalty is joined by Wendy Werve, CMO of Marigold, to share her favorite learning from this year’s Consumer Trends Index, which has been created in partnership with eConsultancy.

    The Consumer Trends Index is an annual report that we feature on this show, and the 2024 edition consumers from various countries, including Benelux Region, Denmark, France, Sweden, the United Kingdom, and the United States.

    Listen to learn how consumer preferences are changing when it comes to marketing channels and how different demographics are choosing to engage with brands while protecting their privacy, while also focusing on building greater brand loyalty.

    I hope you enjoy this year's insights from the 2024 Marigold Consumer Trends Index.



    Show notes:

    1) Wendy Werve

    2) 2024 Marigold Consumer Trends Index⁠

    3) Marigold⁠

    • 41 min
    #514: A New World Order to Categorize Loyalty Business Models

    #514: A New World Order to Categorize Loyalty Business Models

    This "Wiser Loyalty" podcast wraps up discussions during March that guest hosts Bill Hanifin and Aaron Dauphinee had about Loyalty Business Models.

    Breaking away from the Proprietary/Player/Coalition nomenclature that has been used for years, Bill and Aaron redefine the Loyalty Business Model classifications based on a more customer centric view. They land on an approach that reflects the reality of the programs they have been observing in the market.

    The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples. 

    Next Month’s topic: Key Performance Indicators.





    Show Notes:

    1) ⁠⁠⁠⁠⁠⁠⁠Aaron Dauphinee⁠⁠⁠

    2) ⁠⁠⁠⁠⁠⁠⁠Bill Hanifin⁠⁠⁠

    3)  ⁠⁠⁠⁠⁠⁠The Wise Marketer 

    • 15 min
    #513: Cathay Pacific Airways Updates Its Loyalty Positioning and Proposition

    #513: Cathay Pacific Airways Updates Its Loyalty Positioning and Proposition

    This episode is available in audio as a podcast and in video format on Loyalty TV. 

    Today we learn the latest loyalty and lifestyle propositions from the Cathay Pacific Group, with Paul Smitton joining us once again from Hong Kong.

    Listen to learn how the positioning and proposition for the membership program from Cathay Pacific has evolved, and the role of Asia Miles now as its currency (rather than its programme name).

    Paul also shares some insights into some of the airline’s most recent developments in the Chinese market.



    Show Notes:

    1) Paul Smitton⁠

    2) Cathay Pacific Group

    3) Asia Miles

    4) Watch the full interview episode at www.Loyalty.TV

    • 39 min
    #512: What Brits want from Loyalty Programmes 4.0

    #512: What Brits want from Loyalty Programmes 4.0

    The launch of the 4th edition of ‘What Brits want from Loyalty Programmes 4.0’ does not disappoint. This Let’s Talk Loyalty podcast talks to three deeply experienced professionals about this whitepaper. 

    Amanda Cromhout talks to Charlie Hills,Chief Strategy Officer and James Davies, Senior Strategist and Analyst, both from Mando Connect. They are accompanied by Nick Fishbourne, Group Account Director of YouGov. Key highlights include the increased usage of loyalty by Brits ad a deeper usage in terms of activity rates.

    There is also an increased play on loyalty partnerships benefiting consumers and brands alike. The whitepaper also serves up quality statistics around transactional KPIs and emotional KPIs.



    Show Notes:

    1) Charlie Hills⁠

    2) ⁠⁠⁠⁠⁠⁠⁠James Davies⁠

    3) Nick Fishbourne

    4) Mando Connect⁠

    5) YouGov

    6) What Brits want from Loyalty Programmes 4.0

    • 49 min
    #511: Redefining Loyalty Business Models in 2024

    #511: Redefining Loyalty Business Models in 2024

    The "Wiser Loyalty" podcast series unpacks the most important things you need to know about the Foundations of Loyalty, grounded in the Loyalty Academy™ Courses. 

    In today’s episode, guest hosts Bill Hanifin and Aaron Dauphinee take a deeper look at how the Proprietary model is taking on new meaning and why “Partnerships” may be a replacement for the Player Model, reflecting the way business is operating today and to better serve the needs of today’s consumer.

    The Wiser Loyalty series showcases a theme each month based on the courses required to earn the Certified Loyalty Marketing Professional™ (CLMP™) designation, featuring the latest thinking on customer loyalty, backed up by market examples. 



    Show Notes:

    1) ⁠⁠⁠⁠Aaron Dauphinee⁠⁠

    2) ⁠⁠⁠⁠Bill Hanifin⁠⁠

    3)  ⁠⁠⁠⁠⁠The Wise Marketer 

    • 16 min

Customer Reviews

4.6 out of 5
16 Ratings

16 Ratings

Beth Lever ,

Global Loyalty Experts Teaching Is All

So thankful for all of the learnings, entertainment, and knowledge sharing with this channel. Paula does an amazing job of pulling together those with a passion for loyalty, asking the right questions, and spreading knowledge around the globe!!

NotSupposedTo ,

Yea, yea, yea…

Listening to one episode of the show as the interview came recommended in the industry circles I’m in and after 10 minutes, I’m done… The guest is great and the topic is fascinating, but the constant “yea… yea… mhmm… yea” from the host (while the guest is speaking) is beyond annoying. Maybe it’s a marketing thing?

danielmc999 ,

Excellent podcast

One of the best podcasts out there about loyalty, customer, experience, and related concepts!

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