Let's Talk Loyalty Paula Thomas

This episode features H&M - one of the world’s greatest fashion retailers.

With over 150 million members of its program world-wide, H&M has achieved some incredible results, balancing its global loyalty proposition with local market needs, to stay relevant in this incredibly competitive sector.

Our guest is Dominik Olejko, Regional Customer Insights & Engagement Manager for H&M in Eastern Europe.

Listen to enjoy Dominik's incredible career spanning 15 years in retail loyalty for brands including Decathlon, Ikea and now H&M, as well as his
passion both for the traditional principles that drive loyalty as well as some incredibly inspiring and innovative projects that he has launched in this region.



Show Notes:

1) Dominik Olejko

2) H&M Group

3) H&M Membership

4) H&M App

Wojciech Kempny is the Consulting Director for Comarch covering Africa, Asia Pacific and other markets here in the Middle East region, and is truly someone known as a GLOBAL voice of loyalty!

With such vast geographical responsibilities for Comarch’s loyalty clients, Wojciech joins the show to explain some of the fascinating cultural similarities and differences between these global markets. 

Listen to hear his fascinating insights on loyalty programs in Saudi Arabia – one of the most exciting markets for Comarch in 2023.

We also talk about card-linked loyalty and other innovative propositions that Comarch clients have built in other markets.

This episode is sponsored by Comarch.



Show Notes:

1) ⁠Wojciech Kempny⁠2) Comarch⁠

Points for Good is a programme partner for brand loyalty programmes that allow customers to donate reward points toward a social purpose.

Listen to Tom Peace highlight this amazing business, started in India by Brian Almeida as Points for People and expanding globally. Brands have long partnered with charities, but keeping the relationship successful long-term can be a labor-intensive task.

With a flexible platform that allows brands to customize the points structure and the charities offered, Points for Good is a great choice for loyalty managers with proven experience that satisfies an emotional loyalty connection with customers.



Hosted by Tom Peace



Show Notes :-

1) Points for Good

2) Brian Almedia

3) #185: Create Emotional Loyalty With Points For Good

Today's episode focuses on some exciting new loyalty insights relevant for marketers in the UAE.

As part of their global expansion, Epsilon has been hard at work researching UAE consumer loyalty preferences, and is now sharing these retail benchmarking insights. 

Ganga Ganapathi, Epsilon's Vice President of International Marketing, shares the strategic thinking that led to Epsilon's decision to invest in this industry index, and some of the surprising findings that emerged in the UAE.

In such an ambitious country, loyalty marketers are increasingly keen to truly understand how their brands compare to competitors in their industry in terms of earning their customer’s loyalty, as well as how they compare to other industries.

Listen to enjoy my conversation with Ganga Ganapathi from Epsilon.

Hosted by Paula Thomas.

Show Notes:

1) Ganga Ganapathi

2) Epsilon

3) Epsilon Loyalty Index

Richard Schenker is the Founder & Chief Customer Engagement Officer of Loyal Strategy Consulting and he is also a seasoned loyalty executive who talks with experience about Enterprise-wide data utilisation (EWDU). 

We debate the difference between EWDU and customer-centric retailing and the interview reveals many aspects of EWDU in the retail environment.  

Richard explains how data insight drives price and promotional optimisation and can be deeply used for category protection, focusing also on product development or product delisting decision making. Richard also advises how data insight can be used in guerrilla marketing rather than blindly following a marketing campaign.

Hosted by Amanda Cromhout.



Show Notes :

1) Richard Schenker 

2) Loyal Strategy Consulting

As Denmark’s largest retailer, The Salling Group serves over 11 million customers per week and operates more than 1,400 retail locations including restaurants, discount, grocery stores and coffee shops.

In this week’s episode, Tom reviews the interview between Paula and Andras Szocs, Head of Customer Programs and Center of Excellence for The Salling Group (at the time of original publication in February 2022)

Hear how they arrived at taking the less traditional route with this company-wide, fully-integrated digital marketing program, while keeping the program unique to the brands.

Weaving in digital payments, coupons and gamification into the individual brand apps, The Salling Group apps have more than 1.2 million users in just over one year.

Hosted by Tom Peace.

Show Notes :- 

1) The Salling Group 

2) Andras Szocs

3) #183: Denmark's Salling Group Customer Program's Highly Successful Launch