58 episodes

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join me every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

Let's Talk Loyalty Paula Thomas

    • Marketing
    • 5.0 • 7 Ratings

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals.

If you work in loyalty marketing, join me every week to learn the latest ideas and marketing insights from loyalty specialists around the world.

    #58: Global Loyalty Insights from Comarch's Sidney Dunn

    #58: Global Loyalty Insights from Comarch's Sidney Dunn

    As the technology platform that powers loyalty programmes for global brands such as BP, Heathrow Airport, Enterprise Rent-a-Car, ADNOC Petroleum and Etihad Airways, Comarch is in a unique position globally, advising brands in all industries on their loyalty strategy and ensuring it's executed brilliantly. 

    We are delighted to be working with Comarch as a sponsor of the show, so in this episode of Let's talk Loyalty, I interview one of their top executives, Sidney Dunn, who shares his insights as Client and Business Development Director for Comarch in the Americas. 

    From the latest research on how millennials are engaging with global platforms, to advice for anyone keen to understand the benefits of emerging technologies such as artificial intelligence and machine learning, listen to this episode to hear Sid sharing his unique perspective in a way that's both powerful and practical. 

    Show Notes:

    1) Sidney Dunn - Client and Business Development Director, Comarch - Americas

    2) Comarch.com - Loyalty Platform Technology

    • 52 min
    #57: Award-winning loyalty programme in Mauritius - Wiiv Rewards

    #57: Award-winning loyalty programme in Mauritius - Wiiv Rewards

    Wiiv Rewards is a coalition loyalty programme launched in Mauritius by the country's largest private company IBL Group. 

    As a group-owned multi partner programme, Wiiv boasts eleven loyalty partners across key lifestyle categories such as grocery, pharmacy, transport and leisure, with a focus on supporting their members (known as Wiiv-ers) as a true community. 

    Listen to this episode of Let's Talk Loyalty to hear why Wiiv won two of the industry's most prestigious awards at this year's Loyalty Magazine Awards, including Regional Loyalty Champion Award for Middle East and Africa as well as highly commended for Best New loyalty Programme launch of the year in 2018. 



    Show Notes: 

    1) Wiiv Loyalty Programme Mauritius 

    2) Delphine Lagesse - Group Strategic Innovation & Excellence Executive at IBL Together, Mauritius

    3) Cécile Henry - IBL Group Loyalty Manager at IBL Together, Mauritius

    • 42 min
    #56: Head for Points - Interview with the UK's leading website for frequent flyers

    #56: Head for Points - Interview with the UK's leading website for frequent flyers

    Rob Burgess is a leading travel loyalty expert in the UK, reporting on campaigns by airlines and hotels as well as loyalty-led credit cards in the UK market.

    Rob personally boasts over 1 million Avios points, 1 million Virgin Flying Club miles and over 6 million airline, hotel and credit card points. He created HeadForPoints.com as a platform to share his ideas on how to get the best value from these loyalty assets, and now boasts an extra-ordinary community of 50,000 UK travel consumers who all love being recognised and rewarded for their loyalty!

    As a past winner of 'Editor of the Year' at the Business Travel Journalism Awards, Rob has successfully achieved what many digital entrepreneurs dream of, having left a traditional corporate career and created a compelling digital business publication that is loved by readers who enjoy his highly informed, yet independent view.

    Rob also acts as a consultant to the loyalty industry, focusing on the development of reward schemes which are attractive to consumers whilst cost effective for the sponsor. 

    In this episode of Let's Talk Loyalty, we discuss how loyalty leaders can and should connect with thought leaders online. We also discuss some extra-ordinary loyalty leaders in the UK beyond travel, including John Lewis departments stores and the iconic Danish café brand - Joe & the Juice.

    Show Notes:

    1) Rob Burgess - Founder and Editor - Head for Points

    2) HeadforPoints - the UK's biggest frequent flyer and business travel website

    3) Podcast Episode / Audio Article about Joe & The Juice  

    • 45 min
    #55: Vodafone UK's Loyalty Programme - Very Me Rewards with Camilo Courtenay

    #55: Vodafone UK's Loyalty Programme - Very Me Rewards with Camilo Courtenay

    Vodafone is renowned internationally as an innovative telecommunications network, operating in many of the world's most competitive markets such as the UK. 

    With a laser focus on customer retention and loyalty, the "Very Me Rewards" programme was launched in 2018, leveraging a portfolio of partnerships and personalised rewards, including almost 30 million rewards redeemed in just two short years. 

    Camilo Courtenay talks us through their award-winning customer loyalty proposition, as well as their recent gifting strategy which leverages customer feedback to build emotional loyalty with customers and their family and friends - even if they are not on the Vodafone network themselves. 

    Enjoy this episode and insights on "Very Me Rewards" to learn how to build loyalty in the ultra-competitive utilities sector in the UK. 



    Show Notes: 

    1) Camilo Courtenay - Loyalty Product Manager (VeryMe Rewards @ Vodafone)

    2) Very Me Rewards - Vodafone UK's Loyalty Programme

    • 31 min
    #54: The Role of Simplicity in Driving Customer Loyalty - B2B Marketer of the Year - Margaret Molloy

    #54: The Role of Simplicity in Driving Customer Loyalty - B2B Marketer of the Year - Margaret Molloy

    As winner of the "B2B Marketer of the Year" award, Margaret Molloy is recognised globally as a marketing thought leader. She is the Chief Marketing Officer of Siegel + Gale, a top global branding firm based in New York renowned for delivering global insights through its annual Simplicity Index.

    In this interview, we explore how simplicity drives business performance and enhances the customer experience. We also discuss the role of brands in the customer journey, as well as the power shift from buyers to users, employee loyalty and some intriguing statistics that help explain the role of simplicity in driving consumer loyalty.

    Margaret is a true believer of keeping things simple, and she highlights how Covid-19 has made it even more important for brands to simplify. 

    We also discuss the role and impact of GEN Z on current marketing trends, and characteristics that define this critical consumer segment including the crucial role they play in the future loyalty market.

    Listen to this episode of Let's Talk Loyalty to understand how simplicity is as an increasingly powerful (yet underestimated) factor that drives loyalty in every business. 

    We also announce the winner of the first ever Loyalty Academy Scholarship Competition in partnership with our friends in the Loyalty Academy!

    Show Notes:

    1) Margaret Molloy: Chief Marketing Officer - Siegel + Gale 

    2) Margaret Molloy on Twitter - twitter.com/margaretmolloy

    3) World's Simplest Brands website 

    4) Simplicity at Work study 

    5) How CMOs Commit newsletter

    6) How CMOs Commit podcast

    7) Future of Branding Events page

    8) Siegel + Gale

    9) “In their words” article by Siegel+Gale: The skills used by global CMOs to navigate COVID-19

    10) Gen Z and Brand Building podcast episode 

    • 1 hr 1 min
    #53: Driving Loyalty in Shell worldwide - Pavel Los shares insights on his award-winning loyalty programmes

    #53: Driving Loyalty in Shell worldwide - Pavel Los shares insights on his award-winning loyalty programmes

    Pavel Los is the Global Loyalty Manager for Shell, the world-renowned oil company running loyalty programmes in 21 countries. 

    Shell recently  topped the leader board at the Loyalty Magazine Awards, winning awards for Shell Go+ in the UK, as well as Shell Club Smart programme in China that integrates with the WeChat platform. Pavel talks us through those value propositions and also shares some insights around the use of carbon offset programmes in key markets such as the Netherlands and the UK.

    With the increasingly role of loyalty programme to protect commercial revenue, Pavel shares the key statistics and loyalty metrics that Shell focuses on from their central team of loyalty subject matter experts. 

    We also discuss the concept of coalitions and the important ingredients for success for any brand when it comes to marketing partnerships.

    Listen to this episode of Let's Talk Loyalty for a truly global loyalty perspective from one of the world's leading retailers.

    Show Notes:

    1) Pavel Los - Global Loyalty Manager Shell

    2) Shell Go+ - Shell's new UK Loyalty Programme 

    3) Shell Clubsmart - China 

    • 40 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Bpodcasts11 ,

Awesome Podcast

This podcast is really refreshing and something I haven't seen. I really enjoyed episode #29. The tips and stories are really insightful. Looking forward to more content!

Yurixus ,

A podcast loyalty industry needs.

Considering how big the loyalty marketing industry is, there's surprisingly little social media activity around it. Paula's podcast provides a fresh insights into the ever-changing business of loyalty with industry veterans. Highly recommend for professionals in this area of expertise.

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